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Marketing Plans and Campaign
Development
Week 4: Managing the Campaign
Marketing Plan Presentation
Derek Theaker
New York Yankees Scavenger
Hunt
• The Yankees will host four scavenger
hunts throughout the 2015 season.
• The prizes for the scavenger hunt will
vary.
• At the end of the fourth and final
scavenger hunt a grand prize winner
will be selected from the four winners of
the scavenger hunts.
The location and how it will
work
• The scavenger hunt will take place
around Manhattan.
• One clue will be given out each week
and each clue will expire after a certain
amount of time.
• The weekley clues will lead to the final
clue with a larger prize for each hunt.
The Prizes and what to
scan
• The clues will lead to QR Codes that you will scan.
• You will be greeted by a Yankee player.
• The weekly prizes will be discount codes for our sponsors
and for Yankees merchandise and tickets.
• The larger prizes at the end of each hunt will range from
signed balls, to signed bats, to signed jerseys.
• The grand prize will be hanging out with a player, including
lunch with the player and a pair of playoff or similar game
tickets.

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Theaker derek marketingplanpresentation

  • 1. Marketing Plans and Campaign Development Week 4: Managing the Campaign Marketing Plan Presentation Derek Theaker
  • 2. New York Yankees Scavenger Hunt • The Yankees will host four scavenger hunts throughout the 2015 season. • The prizes for the scavenger hunt will vary. • At the end of the fourth and final scavenger hunt a grand prize winner will be selected from the four winners of the scavenger hunts.
  • 3. The location and how it will work • The scavenger hunt will take place around Manhattan. • One clue will be given out each week and each clue will expire after a certain amount of time. • The weekley clues will lead to the final clue with a larger prize for each hunt.
  • 4. The Prizes and what to scan • The clues will lead to QR Codes that you will scan. • You will be greeted by a Yankee player. • The weekly prizes will be discount codes for our sponsors and for Yankees merchandise and tickets. • The larger prizes at the end of each hunt will range from signed balls, to signed bats, to signed jerseys. • The grand prize will be hanging out with a player, including lunch with the player and a pair of playoff or similar game tickets.