This document provides a summary of marketing and promotions activities at Weldon Parts for the third quarter of 2015. It discusses challenges faced due to downturn in the oil industry, but notes that most stores met or exceeded their budgets in August. It thanks employees for their efforts and discusses plans for the annual managers meeting in October to plan for 2016. Upcoming promotions and focus on customer training are also mentioned.

1. Marketing & Promotions 2015
“September 30, 2015 marks
the end of the first quarter of
our new fiscal year. We find
ourselves in a period full of
challenge and opportunity.
The greatest current chal-
lenge is presented by the
current problems besetting
the oil patch, which affects
many of our largest custom-
ers. We feel it most acutely
in our Western Oklahoma
and Texas panhandle stores.
The people in those stores
have responded by maintain-
ing high service levels to help
our customers weather it and
be ready to grow with them
as prices rebound, as history
tells us they will.
The other stores have picked
up some slack. In August, 14
out of 18 stores reached or
exceeded their budgets. Alt-
hough budgets for the com-
pany were trimmed some for
the second half of the year,
they were set realistically and
at a profitable level. For the
quarter just finished, we are
ahead of budget as a compa-
ny.
I wish to thank everyone who
has doubled down on their
efforts. When things are slow
economically, customers
expect more dedication from
us. You have done a good job
of meeting those expecta-
tions.
We have our annual manag-
ers meeting October 16-17
here in OKC. All 18 store
managers will be here, plus
those who oversee opera-
tions, product, marketing,
sales, IT, and training. We
will firm up plans for 2016.
Speaking of 2016, we will not
assume that the oil and gas
business has a quick recov-
ery. We obviously hope that
is the case, but will plan con-
servatively. That doesn’t
mean we are pulling back.
Open houses will improve, as
they do every year. We are
committed to taking product
training to our customers.
We will refocus on employee
product training. We remain
committed to HDATruckPride
programs, with a new im-
portant one about to be rolled
out. We have nothing but
bright days ahead.” —Dave
Settles, President
Volume 16 ,Issue 16
A Year-end full of Excellence
Oct.Nov.Dec 2015
TheWeldonGazette
WELDONPARTSINC.
“During August and September,
all locations participated in the
Continental Rubber product fo-
cus.
Each location selected four cus-
tomers to receive a specially
packaged box of branded items
and promotional materials. The
items in the box included Conti-
nental hats, pens and product in-
formation. The purpose of the
promotion was to focus attention
to the product line, to thank our
existing customers and to
develop additional custom-
ers for this product line. The
promotion was a great suc-
cess both in rewarding our
current customers and in
providing opportunities for
increased business with the
chosen customers. Thanks to
all who worked to develop
the programs and to all
those who worked to make it
a success.
End of Quarter 2015 1
Marketing & Promos 1-2
Open Houses 2
Brake Clinic 3
OSDW 3
PR 4
Valvoline Winner 5
Inside this issue:
1.

2. The 2015-2016 winter goods
promotion kicked off Sept
1st. This year’s promotion
differs from previous years in
that it is designed to be an
early season promotion ra-
ther than a season long price
reduction.
VOLUME 16 ,ISSUE 16 Marketing & Promotion Cont’d
and published pricing varies by store
and region to allow us to offer the
products and pricing most meaningful
to our customers in all locations.
We will produce addition cold weath-
er product pieces as a refresher later
in the season.—Daryle Settles, Vice
President
This year’s promotional dates
are from Sept 1 through Nov
30th.
The early start date and the
limited time period should
serve to make this a true
preseason promotion. As in
past years the promotion
2.

3. Brake Clinic-Clinton
Operation Safe Driver WeekOctober 18-24
During the week of Oct. 18-24, 2015, law enforcement agencies
throughout North America will engage in heightened traffic safety
enforcement and education aimed at unsafe driving behaviors by
both commercial motor vehicle drivers and car drivers as part of
the Commercial Vehicle Safety Alliance’s (CVSA) Operation Safe
Driver Week.
To find out about Operation Safe Driver Week educational and
awareness events going on in your state, contact the commercial
vehicle safety division within your local state police department.
—CVSA.com
Photos from Chuck Harwell
3.

4. I saw Faith No More with
Dusty, my friend Amber, and
her daughter in Dallas, TX on
7/27/2015 at the South Side
Ballroom. The opening act was
Napalm Death, which I could
have done without. Faith No
More hit it big in 1989 with their
song “Epic”. The band officially
broke up in 1998. I remember
Amber and me promising each
other if they ever got back to-
gether we would go together and
17 years later we finally got to
seem them! They were fantastic!
They had a wonderful chemistry
that they had definitely lost lead-
ing up to their break up in 1998.
The stage looked great. It was an
all-white stage covered in flow-
ers and the band wore white
linen outfits. They played several
songs from their new album
“Sol Invictus” which was re-
leased in May of this year but
they also played many of their
older songs such as “Separation
Anxiety”, “Midlife Crisis” , their
cover of The Commodores clas-
sic “Easy”, and “We Care A
Lot” – which many people
know as the theme song to the
Discovery Show Dirty Jobs.
Overall the concert was a won-
derful time and one heck of a
comeback by Faith No More.
PR Day in Norfolk
VOLUME 16 ,ISSUE 16
“I had the fantastic opportunity, to
take Carroll Wiebold (45+ years with
Weldon) with me on my route. This
was a trip planned to take Carroll to
meet people he had talked to for
years but had never met face to
face. It is one thing to talk with a
person over the phone but to meet
that person in the flesh is something
else. You never know if they were
blonde, brunette, tall, skinny, or?
Carroll's knowledge about truck
parts is quite impressive. I came in
and gave him numbers from a wheel
and he spit out the bearings, etc.
Faster than any processor David Rid-
er could have and then he went into
"Carroll’s books" to double check.
He was spot on! Here are two pics I
took, one with Dave Doernemann, at
the counter in the store, the other
with Jim Scheffler outside his shop
with new concrete! Thanks for a
great day!”—Mike Mulcahy
—Sara Douglas, HQ
4.

5. “On 9/12/15 & 9/13/15 the Grand
Island crew got to be VIP guests of
Minimizer at the Champ Truck
Races at MPH Race Way in
Hastings, Nebraska. This was a
2 day race of the champ
trucks. Minimizer was one of
the event sponsors. We were
treated to attend the races
and be members of the pit
crew staff. This was the first
time that this kind of racing
was held in Nebraska. We
were given pit crew shirts and hats. It
was really cool to watch the races
from the pits and watch them work
on the trucks after each heat race.
We are hoping that they will return
next year. David Earnest was unable
to attend that day.”—Jim Penwell
VROOM, VROOM!
I Like Big Bucks & I Cannot Lie
5.

6. Weldon Crew-Grand Island
Our IT manager, David Rider caught his first
trout while fishing with Chuck Harwell
Meanwhile…………
6.

7. This is how you know it’s going to
be a great day here at the world
wide Weldon headquarters-Mike
Green
Congrats to Mike Green who went undefeated in Tulsa last
month and made a big move in NHRA points
Sunset from Weldon
7.

8. “My daughter Becca just started gymnastics this past week
she turned 3 on September 20th and she is so excited to
be doing gymnastics. How excited you ask? She went to the
doctors for a checkup the doctor asked her to walk in a
straight line and after she did that she finished it off with a
somersault!” —Daniel Gaston
Danny McMullen just brought this small farm..here is what he does on weekends!
8.

9. Cliff & Martha McAdoo went to Vicksburg MS to tour the
Vicksburg battle field of the Civil War.
“We went to tour the old court house built in 1858 [by the
Weldon brothers]
While out at the old battle field I thought about it’s been 152
years ago & I ‘am 70 years… old almost half of the time, now
today where we are in this world [it’s hard to believe we
came this far with everything of the modern time.”
Cliff’s Corner
Cliff & Martha McAdoo 08/01 won the 2 top award in Little Rock car show with their 1932 Ford Roadster .
9.

10. DIY Comes Handy!
James Krebbs has found a way to
get rid of some of the extra
pallets we have. here are some
pictures of the floor he is put
in his new add on room.
-- Steve Myers, Elk City mgr.
Truck loaded and ready for deliveries!-Dustin Berends
This was taken at a customer I have. The
secretary did the work! Happens 2 times a
year. Nice trick? —Mike Mulcahy
10.

11. Choco-Coconut Cookie Sandwiches
1/4 cup shredded coconut
1 tablespoon sweetened condensed
milk
1 pinch salt
16 vanilla wafers
3/4 cup mini chocolate chips
Directions
In small bowl, stir together coconut,
condensed milk and salt. Spread
mixture on flat side of 8 cookies;
top with remaining cookies. Press
chocolate chips around sandwich
edges, using a little extra condensed
milk if necessary to help them stick.
4 tablespoons butter
1 1/2 teaspoons hot sauce
1 tablespoon honey
salt
12 cups popped popcorn
Directions
In small pan, melt butter; whisk in hot sauce, honey and 1/2 tsp. salt. Place
popcorn in large bowl. Drizzle with butter mixture; toss and season.
—Tammy Goddard
Ingredients
1 teaspoon ground cayenne pepper
1 teaspoon lemon pepper
1 1/2 teaspoons garlic salt
1 (1 ounce) package dry Ranch-style dressing mix
3/4 cup vegetable oil
1 1/2 (15 ounce) package mini pretzels
Directions
1. In a small bowl, mix together cayenne pepper, lemon
pepper, garlic salt, ranch-style dressing mix and vegetable
oil.
2. Place pretzels in a large, seal-able plastic bag. Pour in
mixture from bowl. Shake well. Allow pretzels to mari-
nate in the mixture approximately 2 hours before serving.
Shake well occasionally to maintain coating. Pour into
bowl and enjoy. Very addictive!!! —Daniel Gaston
Buffalo Popcorn
Spicy Pretzels
—Tammy Goddard
11.

12. 66Festive Treats66
3 tablespoons melted margarine
6 cups Krispy crispy rice cereal
10 ounces miniature marshmallows
Green Mike and Ike candy
Orange food coloring
Melt margarine in large microwave safe bowl.
Add marshmallows, and heat again in microwave
until soft and fluffy. Put in a few drops of food
coloring to achieve desired color. Stir in cereal
and mix well. Using lightly greased hands, shape
into small handful sized balls. Place onto pan
lined with parchment paper and put candy piece
in the top for a stem. Pumpkins aren't generally
perfectly round, so it makes this a very kid
friendly recipe.
3 tablespoons butter
10 oz. package marshmallows
6 cups Rice Krispies cereal
Scooby Doo Baked Graham Cracker
Sticks (about 12-14)
Vanilla CANDIQUIK
Sprinkles for garnish
Melt some candiquik in the microwave and dip the
graham cracker sticks until about 3/4 coated.
Allow to set on some wax paper.
In microwave-safe bowl heat butter and marsh-
mallows on high for 3 minutes, stirring after 2
minutes. Stir until smooth.
Add krispies cereal. Stir until well coated.
When the candiquik on the graham cracker sticks
has cooled, spray your hands with nonstick cook-
ing spray and mold the rice krispy mixture around
the sticks - like the meat on a turkey leg, pressing
some sprinkles gently onto the rice krispy mixture
to secure.
Set the legs aside to set on wax paper for about
10-15 minutes. Store in a covered container to
keep fresh.
8 wooden skewers or caramel apple
sticks
16 powdered donut holes
8 miniature York Peppermint Patties
8 miniature Reese’s Peanut Butter
Cups
3-4 lengths Fruit by the Foot
Prepared white frosting
Mini chocolate chips
1 box orange Tic Tacs
Carefully stick the pointy end of a wooden skewer through
2 donut holes, a peppermint patty and a peanut butter
cup, making sure the stick does not come through the top
of the peanut butter cup.
Using kitchen shears or clean scissors, cut 8 strips of Fruit
by the Foot, about 8 inches long by 1/2 inch wide. Cut
fringes at the ends of each strip to make a scarf. Carefully
peel the fruit strips from the paper backing and tie a strip
around the “neck” of each snowman.
Use a skewer or sucker stick to poke 3 holes in the top
donut hole, one for the nose and two for the eyes. Place a
small dab of frosting in each hole.
Push a Tic Tac into the center hole to make a nose, and
place two mini chocolate chips in the remaining holes to
make eyes.
Rice Krispy Pumpkins
Supplies
Donut Hole Snowmen
Turkey Leg Krispies
Instructions
12.

13. New Employees
Brittany Thompson WWD 07/01/2015
Donald Pulley TUL 08/11/2015
Josh Norton NBNBRAKE 08/12/2015
Dillon Stoner CLT 09/11/2015
13.

14. Happy Birthday!
December
Bobby Bader ORL 10/4
Scott Hillen NBN BRAKE 10/4
Brendon Kirtz HQ 10/6
LaDonna Hardimon HQ 10/7
Jessica Swinford PYT 10/7
Bill Boiling CLT 10/8
Linda Deramo TUL 10/11
John Kresl OMH 10/11
Sean Schuchart JAX 10/12
Mona Simpson CLT 10/13
Anna Thompson ORL 10/14
Miguel Espanial JAX 10/19
John Crist PENN 10/20
George Watkins MAC 10/20
Eddie Hansen HOU 10/22
James Dyer CLT 10/23
Tony Sargent JOP 10/23
Mark Almon DAL 10/28
Josh Norton NBN BRAKE 10/31
Joseph Cruz ORL 11/3
Richard West JOP 11/4
Laban Chappell WWD 11/5
Zach Smith TRANSFER 11/11
Shawn Freerksen WWD 11/12
Mike Logan ELK 11/13
Norma Jo Quapaw TUL 11/13
Paul Phelps TUL 11/14
Ira Fobbs DAL 11/18
Joey Ward LRK 11/20
Chad Parkhurst ELK 11/21
Denise Brichacek NBN 11/29
Mark Hunke NFK 11/29
Jack Hill JAX BRAKE 12/1
Bill Underwood JAX 12/1
Sidney Bole TUL 12/4
Marquis Carter PENN BRAKE 12/6
Gordon Settles NBN 12/8
Jimmy Williams PEN 12/9
Amy Settles NBN 12/10
Dale Wenzel ORL 12/11
Jarod Hill JAX BRAKE 12/12
Darwin Walla NBN 12/12
Cody Sales JOP 12/17
George Tillman OMH 12/18
Carroll Wiebold NBN 12/28
James Krebbs ELK 12/30
Joe Plaisted OKC 12/31
Tim White LRK 12/31
October November
14.

15. JR Cooke’s dog Macey , a female black lab
Awesome Pets of Weldon
Jacob was tired of posing…:) -McKayla
“When your dog has been bad & this is what you find…”-Mike Green
Puppies from Mike Mulcahy
Woof! Woof!
15.

16. I will get it done before I die or die before I get it done. I
hope I live along enough to get it done
Written by Clifton McAdoo
April--2009
What is Life
16.

17. A woman brought a very limp duck into a veterinary
surgeon. As she laid her pet on the table, the vet
pulled out his stethoscope and listened to the bird's
chest.
After a moment or two, the vet shook his head and
sadly said, "I'm sorry, your duck, Cuddles, has
passed away."
The distressed woman wailed, "Are you sure?"
"Yes, I am sure. Your duck is dead," replied the
vet..
"How can you be so sure?" she protested. "I mean
you haven't done any testing on him or anything.
He might just be in a coma or something."
The vet rolled his eyes, turned around and left the
room. He returned a few minutes later with a black
Labrador Retriever. As the duck's owner looked on
in amazement, the dog stood on his hind legs, put his
front paws on the examination table and sniffed the
duck from top to bottom. He then looked up at the
vet with sad eyes and shook his head.
The vet patted the dog on the head and took it out
of the room. A few minutes later he returned with
a cat. The cat jumped on the table and also delicately
sniffed the bird from head to foot. The cat sat back
on its haunches, shook its head, meowed softly and
strolled out of the room.
The vet looked at the woman and said, "I'm sorry,
but as I said, this is most definitely, 100% certifiably,
a dead duck."
The vet turned to his computer terminal, hit a few keys
and produced a bill, which he handed to the woman..
The duck's owner, still in shock, took the bill. "$150!"
she cried, "$150 just to tell me my duck is dead!"
The vet shrugged, "I'm sorry. If you had just taken my
word for it, the bill would have been $20, but with the
Lab Report and the Cat Scan, it's now $150."
-Bobby Creech, Okc mgr.
17.

18. “OFTEN"
by Dave Earnest
I am often lost in conversation,
thinking as I speak.
And my mind is not capable of both
while passing an idiot on the street taking the time to say hi.
I am often driven into confusion
about how a brain can be made better
while ignorance is rampant at the refusal of education
to live in poverty off my dollar.
I am often stupid as I think I have the ability to change one more life
poisoned with money and faith in the wrong place
committed to a false idol of ideal
but on bended knee to it with ear plugs and blinders.
And in that church of imagined impossibility will not change...
I am often misread with a simple message
converted to hatred and translated to a whole new meaning
never intended...
but brought into a new genre of thought by accident.
I am often wrong as everyone else has their own life to live
and I am thrown away for being naked and truthful
Like flowers from a jilted lover
arriving to late to make a difference.
I am often not polite and say what is on my mind
and find embarrassment in anything that should be so inappropriate
to cause a difference
and simply forgive myself
I am often tired as I am now
and will leave my signature to be interpreted
for the other view of it might mean.
Encouragement or insult.
I am often done with what I have say.
18.

19. from Scott Hillen
2015’s Best Pearls
 I miss my pre-internet brain
 Life is a sexually transmitted disease
 I like to sleep because it’s like being dead, without the commitment
 My death will probably be caused by being sarcastic at the
wrong time
 Have you ever listened to someone for a while and then wondered “
Who ties your shoelaces for you?”
19.

20. Ant Man
A brother and sister are sent to their grandparents’remote
Pennsylvania farmhouse for a weeklong trip. Once the chil-
dren notice that the elderly couple is involved in something
deeply disturbing, they see their chances of getting back home
are growing smaller every day. It is definitely a good blend of
comedy and horror.
Armed with the astonishing ability to shrink in scale but increase in
strength, con-man Scott Lang (Paul Rudd) must embrace his inner-hero
and help his mentor, Dr. Hank Pym (Michael Douglas), protect the se-
cret behind his spectacular Ant-Man suit from a new generation of tow-
ering threats. Against seemingly insurmountable obstacles, Pym and
Lang must plan and pull off a heist that will save the world . This was
one of those fun movies of the summer, that has just about everything,
just the right amount of humor (thanks to Paul Rudd), lots of action,
and even a little drama. Quick, witty, funny movie with a great script,
that kinds of reminds me somewhat of "Honey I Shrunk the Kids".
20.

21. OCTOBER 24TH: NATIONAL BOLOGNA DAY
•••Offbeat Fall/Winter Holidays•••
This distant cousin of the Charcuterie family is far less pretentious in taste than its name might
imply. Bologna has roots in Bologna, Italy, derived from a sausage made there called mortadella.
These days, it’s more humble, and commonly associated with cheeses of the Kraft Singles variety.
It also can be a colloquial expression meaning “full of it,” which you just might be after a holiday of
eating lots of bologna.
Or as we like to call it, “Discover the science project you didn’t know you had growing in your
refrigerator Day.”
NOVEMBER 15TH: CLEAN OUT YOUR REFRIGERATOR DAY
December 16th: National Cover Anything With Chocolate Day
Not to be confused with National Chocolate Day on October 28th, this holiday is your
free pass to dip anything in chocolate you otherwise wouldn’t the other 364 days of
the year.
21.

22. Winter Defense for your Home
22.

23. to make you a
Culinary Hacks
Kitchen Master
23.

24. 24.
Crossword Puzzle
ACROSS
7. A document that describes the contents of a shipment in greater
detail than a bill of lading. Commonly used as a checklist during
unloading.
8. A single trailer. Common dimensions range from 45 feet (14 m)
to 53 feet (16 m) long, and up to 13.5 feet (4.1 m) tall.
3. Operating a truck empty.
10. The materials or goods being transported.
11. Shifting gears without using the clutch pedal. Also called "slip
shifting" or "dead sticking".
6. A tractor without a trailer. In verb form, this also refers to oper-
ating a truck without a trailer.
DOWN
5. A wooden (or sometimes plastic) platform on which boxes or
cargo are stacked and sometimes shrink-wrapped.
4. Operating a tractor unit with no trailer attached.
2. A large pin, underneath the front of a trailer, which interlocks with
the fifth wheel.
1. A set of retractable, crank-up legs that support the front of a trailer
when it is not connected to a tractor.
9. A simple, enclosed non-climate controlled rectangular trailer that
carries general cargo, including food and other products that do not
require refrigeration. Usually loaded/unloaded through the rear
doors, requiring elevated access for forklifts to enter the trailer
3. A flatbed with a lowered deck, featuring a raised step at the front,
where the trailer attaches to the fifth wheel (Low Boy)
Acrossanswers:
7.Manifest
8.Standard
3.Deadheading
10.Freight
11.FloatShifting
6.Bobtail
Downanswers:
5.Pallet
4.Bobtailing
2.Kingpin
1.LandingGear
9.DryVan
3.Dropdeck

25. &
Save time & money this holiday
BLACK
FRIDAY
CYBER
MONDAY
25.

26. The Weldon Gazette
Volume 16, Issue 16
Oct. Nov. Dec. 2015
Published By: McKayla Johnson