A study into the social media role of popular waffle brand based out of Ghatkopar, Mumbai. This presentation covers their social media presence as of July 2018 and that of 2 of its competitors - Belgian Waffles and World of Waffles.
3. How it started
Started as a Food Truck, “THE WAFFLE TRUCK”
in Ghatkopar, The Waffle Factory was a passion
project of Parin Thaker. For him, the idea behind
the Waffle Truck was to familiarise the residents
of Ghatkopar with eating waffles out of a food
truck. Soon business escalated and they now have
4 branches across Mumbai.
4. BRAND
SELLING POINT
➔ Vegetarian and Jain options
Started in Ghatkopar, this place is
100% vegetarian to cater to
everyone’s choices
➔ Store aesthetics
They are innovative in the
presentation of food and aesthetic of
stores with a colour scheme of Black,
yellow and white.
➔ Innovation
They always come out with
interesting offers and new flavours.
15. Major Competition in
Mumbai Market
● Belgian Waffle
● World of Waffle
● Coffee By Di Bella
● Tea Villa Cafe
● London Bubble Co.
16. Belgian Waffle Co.
With Around 50 stores in Mumbai,
Belgian Waffle was started in
2015 and since then has become
one of the most loved and
preferred brands across the city.
Stretching from Bhayandar to
Colaba, Belgian Waffle Co. is
known for its affordable price.
17. World Of Waffles
World of Waffles was started in
2012 and since then has
expanded throughout India. Their
Unique experience includes both
traditional as well as candy waffle
options.
18. Posts once in
a whlie
Posts almost
everyday
Posts once in
two or three
days
28. ● Considering how many people,
nowadays, refer to blogs for food
suggestions, the Waffle Factory
could start with promoting its waffles
on popular Blogging websites like
LBB.in, whatshot.com, travelnix.com
etc
● Food Bloggers on Instagram also
influence people’s preferences and
choices. Collaborations with them
can be used as a tool for familiarising
people with the brand name.
STRATEGY 1
29. ● The Waffle Factory has affordable
and reasonable price range.
However, people are always on a
lookout for special offers.
● Customer base can be increased by
luring in more people with special
discounts, free waffles on occasions
and collaborations like zomato gold,
free delivery
STRATEGY 2
30. Encouraging more and more people to
create content. This can be done by -
● Encouraging people to post pictures
on social media with the geotag of
the place or uploading reviews
● Associating a hashtag with the brand
name and using that as a tool.
Example - #wafflefactory
#weforwaffle
● Posting offers and creative pictures
on social media handles.
STRATEGY 3
31. ● The Brand can initiate more dialogue
on social media. This can be done by
Search Engine Optimisation and
Search Engine Marketing.
● The Brand should have its own
website.
● The Brand should try and upload
more content on its social media
handles. Besides, actively interact
with the people who on tags and
comments.
STRATEGY 4
