This document describes TheViddiverse, a proposed video social network for tweens ages 8-13. Some key points: - It would be COPPA compliant and safe for kids, allowing them to upload parentally approved videos and watch over 120 hours of licensed programming. - Tweens represent a large market of 25 million kids in the US with $45 billion in annual disposable income. However, they are currently using YouTube and Facebook in ways that break COPPA laws. - TheViddiverse would provide a creative video editing studio for tweens to upload videos from phones/tablets/desktops and add filters, music, etc. - They aim to partner with stars and

1. Upload – Create – Watch - Share

2. MALCOLM BIRD - CEO
★ 30 year industry veteran in kids media space
★ Nickelodeon #1 (UK)
★ Hanna-Barbera (Europe,Asia Pacific and Latin
America)
★ Thailand #1, Russia #1, Hungary #1,
Italy #1, Brazil #1
★ USA Broadcasting Miami #1 (US)
★ AOL KOL (6-12) #4 (US)
★ AOL RED (13-17) #1 (US)
© Boing Industries 2014 Confidential

3. WHAT IS…
★ A video social network for Tweens 8-13
★ COPPA compliant so safe for kids
★ UGC video uploads from parentally approved
accounts
★ Over 120 hours of licensed programming to watch
★ Gaming videos
★ The only cloud based web hosted web editing tool

4. TWEENS
★ 25 million Tweens in US (8-13)
★ Disposable income of $45b a year
★ Parental spend of $170b a year
★ Average allowance in US $12 a week
★ Spend 53% of their free time on the computer
Mintel Group 2013

5. ADVERTISING SPEND
$17 Billion a year!
Ad Week June 2012

6. OVERVIEW
★ No aggregated video play for Tweens online
★ No social platform for Tweens
★ Kids under 13 useYouTube and Facebook
Breaking COPPA and CARU laws
★ Tweens are ever increasingly consuming more
content online as opposed to television with
more and more second screen activity

7. ★ Kids are inquisitive
★ They will search for
things they shouldn’t see
★ EVERYTHING is
uploaded toYouTube
★ Not appropriate
★ Millions of parents don’t
allow their kids on
YouTube

8. UPLOAD & CREATE
★ Tweens can upload videos to our studio
★ The studio allows UGC creativity from phone,tablet
and desktop adding unique features to UGC video
★ Add filters, shapes, music, sound effects, text, speech
bubbles, thought bubbles
★ All available in an easy to use click and drag format
★ It’s like having final cut for kids onYou Tube...no it’s
better...more creative

9. PARTNERS

10. STARS
★ Dreammining- “The Rundown”63,000
★ Brittany Balyn - 250,000
★ Kimberly Bond - 70,000
Bringing stars over to

11. ADVERTISING FRIENDLY
★ Home page buy outs
★ Departmental sponsorships
★ Movie reviews by Tweens
★ Tweens reviewing toys and
gadgets
★ Radio promotions
Programming initiatives to assist
advertisers in reaching the
Tween market
We are already responding to RFP’s !!

12. ADVERTISING
★ Kids content drives a high, targeted CPM
★ $12.00-$16.00 display CPM
★ $25.00-$35.00 pre-roll
★ Agencies like Starcom and OMD are looking for new ways
to get to the highly coveted kids market
★ Agencies cannot sell kids inventory toYouTube or Facebook
★ We have already started responding to RFP’s
★ Were one of five companies invited to participate in
Skylanders Trap Team launch

13. GRADUATION
★ What happens to you when you hit 13 years old
on TheViddiverse?
★ You graduate
★ As stage two of TheViddiverse, we will build a
teen extension that your account will
automatically graduate into, [ViddyX]
★ Aspirational, no limitations, full social interaction

14. EVOLUTION
2015

15. WHERE WE ARE
★ We have built the platform
★ Two months of BETA testing with
kids
★ Engagement is amazing
★ We now need to launch wide and
start building the audience

16. BETA METRICS
47%
53%
60 BETA
Testers 74%
26%
91%
9%
Average Daily Unique Visitor *
0
3.75
7.5
11.25
15
Average Time Spent**
*taken on total universe **during BETA
100%!
!
of kids would
recommend
to a friend
average impressions**
17.8 12Average Weekly Unique Visitor *

17. ★ Malcolm Bird-
★ Jon Miller -
★ David Link -
★ Josh Lamstein -
BOARD (TO DATE)