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The Value of Iterative Design

The document discusses the value of iterative design processes. It provides examples of design projects at various companies from 2010-2017 that went through multiple iterations to refine ideas and prototypes based on testing and feedback. The key aspects of an iterative design process highlighted are evaluating designs, making iterations based on learnings, and repeating the process until reaching a final optimized solution.

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*Value of Iterative Design* x
Clara Nam Design History NewCo 2017
NewCo 2017 2010 Illustration
NewCo 2017 2010 Illustration
NewCo 2017 2010 Illustration 2011 Graphic Design
NewCo 2017 2014 Isobar
NewCo 2017 2015 Samsung
The Perfect Design Process? NewCo 2017
NewCo 2017
Idea NewCo 2017 Research Design Prototype Test
Idea NewCo 2017 Research Design Prototype Test 2016 2017
Idea NewCo 2017 Research Design Prototype Test Monday Friday
Idea NewCo 2017 Research Design Prototype Test 8AM 5PM
Idea NewCo 2017 Research Design Prototype Test
Idea NewCo 2017 Research Design Prototype Test
Idea NewCo 2017 Research Design Prototype Test
Idea NewCo 2017 Research Design Prototype Test 01. Inspiration 02. Wireframes 03. Final Design 04. Share
Idea NewCo 2017 Research Design Prototype Test 01. Inspiration 02. Wireframes 03. Final Design 04. Share
What Design Process means to me NewCo 2017
NewCo 2017 Your own way of solving design problems
NewCo 2017 Your own way of solving design problems Evaluate, Iterate and Repeat
Onboarding Flows NewCo 2017 Example 1
NewCo 2017
NewCo 2017
Photos taken by real Yelp users NewCo 2017
NewCo 2017 Day
NewCo 2017 Night
NewCo 2017 Day > Night
NewCo 2017 Iterations
NewCo 2017 Final
NewCo 2017 Final
Category Emails NewCo 2017 Example 2
NewCo 2017
NewCo 2017 Fullwidth Category Emails
NewCo 2017 City Guide Versions
Coupons NewCo 2017 Example 3
NewCo 2017
NewCo 2017
NewCo 2017
Don’t force a process on a design NewCo 2017
Thank You!

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The Value of Iterative Design

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