http://unfunnel.com/mmbf-mastermind
Forming the right mastermind group has the potential to change your world.
It can also seem like a daunting task. We’ve done our best to document every step of the process to make it as easy as possible.
We recognize how in-depth many of these steps are, and we want to do all we can to help you create a successful team.
That’s why, for those of you interested, we take the time to interview every member and form unique mastermind groups based on each member’s goals, experience and geographic location. If you think you’d like hands-on guidance in building your mastermind, please join our Insider’s Team to be notified as soon as our next course opens.
We will be accepting 50 new members on a first come first serve basis during the last two weeks of February. We will not be opening it again until the end of 2016 so be sure to get on the Insider’s list if interested!
http://unfunnel.com/mmbf-mastermind
Este documento proporciona fórmulas para calcular el perímetro y el área de figuras planas comunes como cuadrados, rectángulos, triángulos, círculos y trapecios. Define el perímetro como la suma de los lados de una figura y el área como la medida de la superficie que ocupa. A continuación, presenta las fórmulas para calcular el perímetro y el área de cada figura.
Talk Tracks Selling System - 2016 Workbookunfunnel
The document provides guidance on developing effective talk tracks to introduce yourself, your business, and what you do. An effective talk track should clearly communicate who you work with, how you help them, the results you deliver, and why your services are relevant. It should begin to build a relationship and turn prospects into customers. The talk track should be clear, concise, compelling and consistent across all marketing communications. The document outlines common mistakes to avoid, as well as what makes for great marketing messages. It provides a structure for an effective talk track and emphasizes using specific examples, details, action words and questions to engage the listener.
http://unfunnel.com/buyer-keywords-seo-guide/
In this report, we share a buyer keyword list of 281 red hot keywords - with examples from certain niche markets - each with proven buyer intent.
http://unfunnel.com/buyer-keywords-seo-guide/
SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADSunfunnel
“It’s time to fire up your social media lead generation.
With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords.
It’s all about learning to engage people that may or may not know what your business can do for them.
By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations in order to generate new leads for your business.
Every worksheet includes:
-Short preparatory work to make the actual prospecting easy
-Visual instructions on how and where to find prospects
-Pro tips that will help you get the best results
-Prescriptions (Marketing Rx) for success
-Take-home exercises for follow-up prospecting
YouTube Traffic Building Campaign Checklist - Gary Vaynerchukunfunnel
Since Gary Vaynerchuk runs one of the fastest growing personal brands and social media agencies in the country, one would think he knows a thing or two about how to do Youtube and Twitter right? Turns out that is the case. Here is a strategy that he used today.
This case study details exactly how Gary Vaynerchuk increased his Youtube following by over 200% in 2013. Enjoy! :)
http://bit.ly/marketing-budget-templates-2018
How to Use This Template
Fill in your estimated costs. (Those "$100" entries are placeholders.)
These charts will update automatically. >>
--------------------------------
Sheet 1 is for projecting how much budget you'll need for your website redesign.
Sheet 2 is for recording the actual budget that was needed for your website redesign.
Sheet 3 is for comparing your projected budget to your actual budget.
Get the full Excel template HERE:
http://bit.ly/marketing-budget-templates-2018
Este documento proporciona fórmulas para calcular el perímetro y el área de figuras planas comunes como cuadrados, rectángulos, triángulos, círculos y trapecios. Define el perímetro como la suma de los lados de una figura y el área como la medida de la superficie que ocupa. A continuación, presenta las fórmulas para calcular el perímetro y el área de cada figura.
Talk Tracks Selling System - 2016 Workbookunfunnel
The document provides guidance on developing effective talk tracks to introduce yourself, your business, and what you do. An effective talk track should clearly communicate who you work with, how you help them, the results you deliver, and why your services are relevant. It should begin to build a relationship and turn prospects into customers. The talk track should be clear, concise, compelling and consistent across all marketing communications. The document outlines common mistakes to avoid, as well as what makes for great marketing messages. It provides a structure for an effective talk track and emphasizes using specific examples, details, action words and questions to engage the listener.
http://unfunnel.com/buyer-keywords-seo-guide/
In this report, we share a buyer keyword list of 281 red hot keywords - with examples from certain niche markets - each with proven buyer intent.
http://unfunnel.com/buyer-keywords-seo-guide/
SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADSunfunnel
“It’s time to fire up your social media lead generation.
With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords.
It’s all about learning to engage people that may or may not know what your business can do for them.
By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations in order to generate new leads for your business.
Every worksheet includes:
-Short preparatory work to make the actual prospecting easy
-Visual instructions on how and where to find prospects
-Pro tips that will help you get the best results
-Prescriptions (Marketing Rx) for success
-Take-home exercises for follow-up prospecting
YouTube Traffic Building Campaign Checklist - Gary Vaynerchukunfunnel
Since Gary Vaynerchuk runs one of the fastest growing personal brands and social media agencies in the country, one would think he knows a thing or two about how to do Youtube and Twitter right? Turns out that is the case. Here is a strategy that he used today.
This case study details exactly how Gary Vaynerchuk increased his Youtube following by over 200% in 2013. Enjoy! :)
http://bit.ly/marketing-budget-templates-2018
How to Use This Template
Fill in your estimated costs. (Those "$100" entries are placeholders.)
These charts will update automatically. >>
--------------------------------
Sheet 1 is for projecting how much budget you'll need for your website redesign.
Sheet 2 is for recording the actual budget that was needed for your website redesign.
Sheet 3 is for comparing your projected budget to your actual budget.
Get the full Excel template HERE:
http://bit.ly/marketing-budget-templates-2018
Get the full Excel template HERE:
http://bit.ly/marketing-budget-templates-2018
This template will A) help you plan your content budget and B) let you compare that projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Software, Publishing Tools, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.
*Wondering how content affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.
This template will A) help you plan your product marketing budget and B) let you compare that projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Product/Market Fit, Product Testing, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.
*Wondering how product marketing affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
The Ultimate Niche Market Research Blueprint for 2018unfunnel
http://bit.ly/niches-report
So… you’ve got a product or service and you’re ready to use all the cool Unfunnel stuff to build out your marketing funnel and create your follow up email sequences. The only challenge is, you’re not sure about exactly how to get started.
You know you need a Lead Magnet, that little irresistible freebie that people will want badly enough to trade you their email addresses for it.
You also know that having a little low-cost something that can turn prospects into customers (we call that a “Tripwire”) will give you a 5 to 23 times bump in your conversions. Last, but not least, you know that you need something else to sell them after they buy your core product (we calls this a “Revenue Maximizer”).
Okay, great.
But, how do find out what you should use for each of these parts of your marketing funnel? Also, how do you know where your target audience is already hanging out and buying stuff (that is, how do you know the best place to advertise your stuff?)
Well, just a few years ago those were really tough questions to answer, but fortunately, with the emergence of “Big Data” and all sorts of cool, and legal, spy tools, you no longer have to guess at the answers. In fact, we’re going to show you just exactly how to find out all of the following:
1- Who are your biggest competitors?
2- Who is your target market and where are they currently hanging out and buying?
3- What kind of ads, ad copy and creative is working best to sell things to that market?
4- What a) lead magnets, b) tripwires, c) core offers, d) revenue maximizers and e) return paths are working the best. Together, we call items 4(a)-(e) the “5 Things.”
Where can you source any physical products you may need for any of the Five Things.
When you’re done, you will have answers to the five questions presented above, as well as a whole lot better understanding of your audience and market.
Best of all, every answer you discover will be based on actual data and purchasing behavior, so you won’t be guessing at all.
You’ll be finding out the answers to these questions based on real money spent by your competitors to run real ads that the customers you want actually clicked on and made purchases from...
http://bit.ly/niches-report
http://bit.ly/revenue-launchpad
http://bit.ly/revenue-launchpad
Successfully launching a new product or feature is no simple feat.
This free template outlines a simple 4-stage product launch process and provides an overview of what should happen during each one:
+ STAGE 1: Launch Planning
+ STAGE 2: Pre-Launch
+ STAGE 3: Launch
+ STAGE 4: Post-Launch
Once you’ve read this guide you’ll be ready to start planning your next launch with the printable product launch checklist template you downloaded with this guide, or online with our customizable Excel template.
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Use the "Content Aggregator" template to create viral blog posts - FAST (without ever having to "write" a single line of text)
- How to find popular content your audience will love (that stuff that people are already sharing) in 5 minutes or less.
0 5 Steps to turn other people's content into a viral post on your site (don’t worry it’s 100% "white hat"… in fact Google sends lots of love to these type of posts)
- The 12 must-have elements of a true "viral" blog post (miss just one of these and you’ll be sorry)...
- Works in any industry or vertical and we can prove it! (we've used it in women’s makeup, financial, preparedness, DIY and more… you’ll see real life examples AND results)
...plus you'll see the FREE tool we use to crank these posts out FAST.
This document contains a summary dashboard of key marketing metrics and performance for each month of the year, including actual versus goal numbers for impressions, leads, sales, costs, and conversions. It shows metrics such as cost per click, cost per lead, revenue per lead, and return on ad spend for the company's paid social media and search advertising campaigns on platforms like Facebook. The dashboard acts as a performance overview to monitor progress and optimize ongoing paid marketing efforts.
Download this proven worksheet to determine who your ideal customer is, where they are and what they will buy.
Use your customer avatar to drive your content marketing, SEO, paid traffic, brand positioning and copywriting (the Customer Avatar is the Swiss Army Knife of marketing tools)…
Employ the “But no one else would” hack to determine your ideal customer’s “hang outs” so you can reach them with your marketing…
Get crystal clear on the 6 characteristics you’ll need to determine why your customer will buy (and why they won’t)…
Bring your ideal customer to life so you can tailor your marketing to address their goals, challenges and objections to the sale.
This spreadsheet tracks an affiliate's performance and earnings for multiple affiliate programs over time. It includes a summary page showing $4,670 total annual earnings from promoting LeadPages with a 30% commission and 10.6% conversion rate. Following pages show templates for tracking additional programs, with fields to enter program details, monthly referral and sale stats, and resulting earnings and conversions.
Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and Drive More Traffic
Learn the 4 critical elements of social media marketing and how to apply them (for example, if you want to generate leads, you’ll need to focus on “Social Selling”)….
Grade your current social media efforts to reveal gaps and opportunities to drive results (you’ll see real life examples of everything from lead generation to selling, to branding and even proactive customer service)…
Measure your “grade” against all 15 possible goals to determine exactly where to focus your social media efforts moving forward. (TIP: Measure these monthly to make sure you stay on track and hit your goals)
Use this information to get more followers, increase social engagement, and drive more traffic!
Monthly digital marketing report (free template)unfunnel
This document outlines key metrics for various marketing channels and their performance over 12 months. It tracks growth in email addresses, social media followers, website visits, leads generated, and customers obtained. Visits increased 7% per month on average while leads grew 9% and customers 20%. Conversion rates from visits to leads to customers also improved over time.
Social Media Auditing - Free Excel Worksheetunfunnel
In the 10-Minute Social Media Audit worksheet, you’ll record the following for at least the last 10 social media updates:
1- The date of the update
2- A quick description of the update
3- The type of update (Is it Social Listening, Social Influencing, Social Networking or Social Selling?)
At the bottom of the audit, you’ll calculate the percentage of updates that fall in each category.
For example, if four of the last 10 updates on Twitter are distributing your blog content, your current activity on that channel is 40% Social Influencing.
Repeat the process for each of your active social channels...
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
Inbound Selling Machine [How to Use Hubspot to Create An Invisible Sales Funnel]unfunnel
http://bit.ly/blog-post-funnel
How to Create a Killer Content Strategy that Actually Sells… ...in 60 MINUTES.
Use this step-by-step content marketing funnel blueprint to build inbound marketing funnels that integrate Blogging, SEO Tactics, List Building and Social Distribution to Boost Traffic, Leads and For Once… Get BIG Increases In Revenue EACH Blog Post. Use Content Marketing Tactics To Drive Online Sales – not Spend – Upward.
http://bit.ly/blog-post-funnel
Need to arm yourself with the ammunition to say NO to overbearing and unproven marketing requests from unMarketers at work? Say goodbye to the old order taker mentality and hello to analytical and strategic thinking.
This suite of communication packages will work to add some realism to any unMarketer’s fantasy, ineffective and totally unrealistic hair-brained dream. For both marketing campaigns and events, we have come up with standardized packages complete with averages hours and costs to execute.
Tell them to STHU and put the money where their mouth is. Stop working on what they want and have more time to create what you KNOW will work.
This document proposes a marketing campaign for a client. It outlines an approach using data-driven methodology, consumer lifecycle marketing, strategic goal definition, and data analysis. Case studies and recommendations for timelines, phases, and budgets are also provided. The proposal describes the consulting and delivery team that would execute the project.
Rank #1 on your long-tail keywords in blogs and social media posts.
This template will help you with:
• An actionable strategy for top keywords (based on 3rd party tools)
• Tracking how many times you use that keyword in a post
• Call to Actions (CTAs) associated with posts
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Get the full Excel template HERE:
http://bit.ly/marketing-budget-templates-2018
This template will A) help you plan your content budget and B) let you compare that projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Software, Publishing Tools, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.
*Wondering how content affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.
This template will A) help you plan your product marketing budget and B) let you compare that projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Product/Market Fit, Product Testing, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.
*Wondering how product marketing affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
The Ultimate Niche Market Research Blueprint for 2018unfunnel
http://bit.ly/niches-report
So… you’ve got a product or service and you’re ready to use all the cool Unfunnel stuff to build out your marketing funnel and create your follow up email sequences. The only challenge is, you’re not sure about exactly how to get started.
You know you need a Lead Magnet, that little irresistible freebie that people will want badly enough to trade you their email addresses for it.
You also know that having a little low-cost something that can turn prospects into customers (we call that a “Tripwire”) will give you a 5 to 23 times bump in your conversions. Last, but not least, you know that you need something else to sell them after they buy your core product (we calls this a “Revenue Maximizer”).
Okay, great.
But, how do find out what you should use for each of these parts of your marketing funnel? Also, how do you know where your target audience is already hanging out and buying stuff (that is, how do you know the best place to advertise your stuff?)
Well, just a few years ago those were really tough questions to answer, but fortunately, with the emergence of “Big Data” and all sorts of cool, and legal, spy tools, you no longer have to guess at the answers. In fact, we’re going to show you just exactly how to find out all of the following:
1- Who are your biggest competitors?
2- Who is your target market and where are they currently hanging out and buying?
3- What kind of ads, ad copy and creative is working best to sell things to that market?
4- What a) lead magnets, b) tripwires, c) core offers, d) revenue maximizers and e) return paths are working the best. Together, we call items 4(a)-(e) the “5 Things.”
Where can you source any physical products you may need for any of the Five Things.
When you’re done, you will have answers to the five questions presented above, as well as a whole lot better understanding of your audience and market.
Best of all, every answer you discover will be based on actual data and purchasing behavior, so you won’t be guessing at all.
You’ll be finding out the answers to these questions based on real money spent by your competitors to run real ads that the customers you want actually clicked on and made purchases from...
http://bit.ly/niches-report
http://bit.ly/revenue-launchpad
http://bit.ly/revenue-launchpad
Successfully launching a new product or feature is no simple feat.
This free template outlines a simple 4-stage product launch process and provides an overview of what should happen during each one:
+ STAGE 1: Launch Planning
+ STAGE 2: Pre-Launch
+ STAGE 3: Launch
+ STAGE 4: Post-Launch
Once you’ve read this guide you’ll be ready to start planning your next launch with the printable product launch checklist template you downloaded with this guide, or online with our customizable Excel template.
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Use the "Content Aggregator" template to create viral blog posts - FAST (without ever having to "write" a single line of text)
- How to find popular content your audience will love (that stuff that people are already sharing) in 5 minutes or less.
0 5 Steps to turn other people's content into a viral post on your site (don’t worry it’s 100% "white hat"… in fact Google sends lots of love to these type of posts)
- The 12 must-have elements of a true "viral" blog post (miss just one of these and you’ll be sorry)...
- Works in any industry or vertical and we can prove it! (we've used it in women’s makeup, financial, preparedness, DIY and more… you’ll see real life examples AND results)
...plus you'll see the FREE tool we use to crank these posts out FAST.
This document contains a summary dashboard of key marketing metrics and performance for each month of the year, including actual versus goal numbers for impressions, leads, sales, costs, and conversions. It shows metrics such as cost per click, cost per lead, revenue per lead, and return on ad spend for the company's paid social media and search advertising campaigns on platforms like Facebook. The dashboard acts as a performance overview to monitor progress and optimize ongoing paid marketing efforts.
Download this proven worksheet to determine who your ideal customer is, where they are and what they will buy.
Use your customer avatar to drive your content marketing, SEO, paid traffic, brand positioning and copywriting (the Customer Avatar is the Swiss Army Knife of marketing tools)…
Employ the “But no one else would” hack to determine your ideal customer’s “hang outs” so you can reach them with your marketing…
Get crystal clear on the 6 characteristics you’ll need to determine why your customer will buy (and why they won’t)…
Bring your ideal customer to life so you can tailor your marketing to address their goals, challenges and objections to the sale.
This spreadsheet tracks an affiliate's performance and earnings for multiple affiliate programs over time. It includes a summary page showing $4,670 total annual earnings from promoting LeadPages with a 30% commission and 10.6% conversion rate. Following pages show templates for tracking additional programs, with fields to enter program details, monthly referral and sale stats, and resulting earnings and conversions.
Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and Drive More Traffic
Learn the 4 critical elements of social media marketing and how to apply them (for example, if you want to generate leads, you’ll need to focus on “Social Selling”)….
Grade your current social media efforts to reveal gaps and opportunities to drive results (you’ll see real life examples of everything from lead generation to selling, to branding and even proactive customer service)…
Measure your “grade” against all 15 possible goals to determine exactly where to focus your social media efforts moving forward. (TIP: Measure these monthly to make sure you stay on track and hit your goals)
Use this information to get more followers, increase social engagement, and drive more traffic!
Monthly digital marketing report (free template)unfunnel
This document outlines key metrics for various marketing channels and their performance over 12 months. It tracks growth in email addresses, social media followers, website visits, leads generated, and customers obtained. Visits increased 7% per month on average while leads grew 9% and customers 20%. Conversion rates from visits to leads to customers also improved over time.
Social Media Auditing - Free Excel Worksheetunfunnel
In the 10-Minute Social Media Audit worksheet, you’ll record the following for at least the last 10 social media updates:
1- The date of the update
2- A quick description of the update
3- The type of update (Is it Social Listening, Social Influencing, Social Networking or Social Selling?)
At the bottom of the audit, you’ll calculate the percentage of updates that fall in each category.
For example, if four of the last 10 updates on Twitter are distributing your blog content, your current activity on that channel is 40% Social Influencing.
Repeat the process for each of your active social channels...
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
Inbound Selling Machine [How to Use Hubspot to Create An Invisible Sales Funnel]unfunnel
http://bit.ly/blog-post-funnel
How to Create a Killer Content Strategy that Actually Sells… ...in 60 MINUTES.
Use this step-by-step content marketing funnel blueprint to build inbound marketing funnels that integrate Blogging, SEO Tactics, List Building and Social Distribution to Boost Traffic, Leads and For Once… Get BIG Increases In Revenue EACH Blog Post. Use Content Marketing Tactics To Drive Online Sales – not Spend – Upward.
http://bit.ly/blog-post-funnel
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Environment is everything
“You are the average of the five people you spend the
most time with.” ~ Jim Rohn
You can either choose to hang around people who pull you down
and mock you for going after big goals and thinking differently,
or you can choose to spend time with people who inspire you. The
people you want in your corner will support your dreams, raise
your standards and believe in your ability to make the impossible
possible.
You – and only you – can select a powerhouse team. Forming a
tight-knit group of individuals you respect to accomplish business
and personal goals is the best way to surround yourself with
people who are going to lift you up.
This is the essence of a mastermind alliance. A successful
mastermind is one that operates in complete harmony and
cooperation for the success of each individual member, as well as
for the success of the group.
This guide is presented in a step-by-step format, but you should
pick and choose which sections are most important to you and
your goals. With the right mastermind group, there’s no limit to
what you can accomplish in your business and life.
Here’s to filling your life with people who make the impossible
your new normal!
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Step 1: choose your
mastermind group type
A mastermind group can take many shapes and forms. Depending
on your vision for your group, there are four types of mastermind
groups you can create:
Topic-Based
These mastermind groups are formed around a specific topic
like fitness, animal rights, homeschooling, German as a second
language, etc.
Here’s an example of a mastermind group on the topic of Children
& Family.
Mission-Based
This type of group is focused on the achievement of one single
goal. For example, their mission/purpose could be to come up
with a way to add 500 miles of bike trails in the USA in one year.
Here’s an example of a mastermind group formed to bring more
real estate buyers to Destin: Destin Real Estate Masterminds.
Business
A business-based mastermind group is formed to help each
member grow their business, regardless of the niche.
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Here’s a great example from The Tropical MBA Inner Circle
Mastermind Group.
Goals & Accountability
Accountability groups help members keep certain goals, whether
they are business related or not.
Here’s an example of a Goals Group in Melbourne, Australia: Goals
Group.
These are the four main subsets of groups, that exist for the benefit
of the goals of each individual member of the group, I’ve identified
in my experience & research. There are probably others, but most
of them could fit under one of these broad categories.
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Step 2: Define your purpose
Agree on a focus, purpose, or mission for your group. This is
extremely important! You and your members need to know why
you’re meeting. More than that, they need to truly believe in your
group’s purpose.
Your purpose might be to help each other build more successful
businesses, to hold each other accountable to specific goals you
have in life, or to free all farm animals from abuse.
No matter what the purpose, everyone in the group needs to be
supportive of and committed to that purpose. For this reason, it’s
okay to make your initial purpose a bit broad and then narrow it
down with the contributions of your members.
The point is to get clear on your intentions for this team so that
you can pick the right members and communicate why they
should want to join your mastermind group.
Here are a few examples of mastermind group mission statements:
The to Be Book
We are a dedicated, committed group of people who still have plans
for their lives. We meet online on a weekly basis to bounce back
ideas, brainstorm and create new projects or improve old ones,
form dream teams, create synergy, support, learn and empower
each other. Through our combined mind power and network we
help each other to live in our purpose and reach our highest goals.
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Masterminds For Action
Our Masterminds Group was created as a place to join and
collaborate with other business minded entrepreneurs, leaders,
network marketers, affiliate marketers and or any other similar
niche.
We are a marketing masterminds group that has formed an alliance
with a diverse team of marketing experts! So far we have positioned
ourselves starting from social networks then onwards toward several
other marketing and advertising venues.
Our Ultimate goal is to assist others to achieve true online marketing
success no matter how big or small the task may be. With our
unique and special marketing team we will create a massive web
presence that will join us together with thousands of like-minded
people creating a force that will be the biggest group on the net!
Ladder Bloggers
Our Mission Statement: Going Deeper While Climbing Higher
We desire to climb higher, one step at a time, while going deeper with
each other, with our blog readers, and with God. But a ladder can’t
stand on its own–it needs something to lean on–so we’re supporting
each other on the journey!
Personal Success Systems Inc
Together we will discover how to break through the barriers, clear the
path, striving for consistent peak performance and total fulfillment.
We believe in the philosophy of a Mastermind Alliance. The definition
of a Mastermind Alliance is “a group of two or more individuals
working toward the same purpose or goal”. Our relationship with
our clients, either individual or corporate, is a Mastermind Alliance.
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Step 3: Creating your mastermind
group guidelines / ground rules
It’s important for your mastermind group to understand the group
and individual expectations right at the beginning. It makes your
meetings more productive, and it also makes handling unpleasant
situations much easier and straightforward.
Your mission here is not to dictate, but to set the tone for all of the
meetings that you’ll have in the future. Your members should be
able to contribute to the guidelines.
Nail down the fundamentals, like how often you want to meet
& anything else that’s non-negotiable to you. Then present your
skeleton to the group at your first meeting and decide on the rest
of the guidelines there. Just make sure you’re addressing all of the
essentials, which I’ve outlined below.
Here are a few points you can consider putting into the initial
draft of your ground rules:
• How are unimportant decisions made? By a leader or a vote?
• Establish that your group is not group therapy, and whining,
complaining, or gossiping will not be tolerated (or will be
limited to 1 minute).
• Specify if this is a free mastermind or a paid mastermind. It’s
argued that paid mastermind groups get more commitment
from their members since they have higher stakes in
attending.
• The other side of that argument is that no one is going to want
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to join your group without it having an established reputation.
• The middle ground to this problem is to require members to
donate money to charity or a of some kind, when they miss a
meeting or when they are late.
• What are the consequences for missing a meeting or being
late?
• Define the terms and process in which a member is dismissed,
and how you’re going to go about introducing new members
to your group once it’s fully established.
• How personal are members allowed to get?
• How confidential is your mastermind? Is everything sacred?
Do you need to create an non-disclosure agreement?
• What’s your policy for competition (both in business and in
trying to one-up each other every meeting)?
• Ask for a commitment to honesty, integrity, trust, and respect
for all members.
• Ask members to be self-aware and to not try to dominate the
conversation or give orders.
• Leave your ego at the door.
Ladder Bloggers have a great example of mastermind guidelines
in action.
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Step 4: Putting your team together
The number of members you have in your mastermind group is
entirely up to you. They can range from 2 to 50. Keep your purpose
in mind when deciding how many members you want.
Think about whether you’re looking for intimacy or just a broad
pool of resources and experiences.
So much of the power of a mastermind comes from the intimacy
created by a small group of 3-5. In a small group you have more
time to focus on the issues each individual member is facing. You
can meet more frequently and it’s much easier to coordinate the
best time for everyone to meet.
On the other hand, larger groups offer a much broader field of
resources, experiences, niches, personalities, and expertise. If
your objective is the simple exchange of knowledge, it’s much
more beneficial to have a very large group.
You can also break a large group down into smaller groups
that niche down for a more intimate feeling while also taking
advantage of the large pool of resources a large group offers you.
However, I suggest that you start small with four people at the
beginning. You can always add more members if you feel like
your group is having a hard time keeping up the energy and
momentum.
What to consider in your members:
There are a few overarching guidelines you should follow if you
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want to create a successful group:
• Similar experience levels
• Similar ambition levels and desires for achievement.
• Similar values, beliefs, and ethics
• No competitors
• Location (if you want to put together a mastermind group that
meets in-person)
I suggest putting together a perfect member profile, just as you
would with a perfect customer. It helps you get clear on what
you’re looking for so you can invite the right people.
Your Perfect Member:
• What level of business and personal ambition are you looking
for?
• What types of commitments do you want to see in them?
Personal growth? Health?
• What character traits would you like (sense of humor, honesty,
integrity, communication)?
• Are they someone that you respect and want to learn from?
• Are they innovative enough for your group? Are they too
cutting-edge to make a good fit?
• Are you inspired by this person?
• Do they have any skills or qualities that you want to develop
for yourself?
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• Do you like this individual as a person?
• Would you be friends with them?
• What are their interests?
In-person vs. Virtual Mastermind Groups
In a perfect world your mastermind group would meet in person
every time. All members would arrive at a beautiful destination
via teleportation and no time would be wasted commuting or
organizing sessions.
Although you can have virtual mastermind meetings that are just
as effective as in-person meetings, there’s no replacing the energy
that comes with being in the same room with people.
If your mastermind group is long-distance, try organizing an in
person meeting once a year if possible. Your relationship with
each member of the group will instantly magnify. You’ll feel closer
and more connected than you ever could feel meeting virtually.
It goes without saying that meeting in person is going to be easier
if you live in a city like San Francisco or Miami. If you do live in a
highly populated city, try finding a local mastermind group.
Even if you live in a really small town, you can find a few people
who have the same world view as you do. Whether or not you
form a mastermind alliance with them, don’t count out potential
like-minded people in your small town. There are amazing people
around every corner.
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If you do join a local group, you can even meet in person once a
month and do the rest of your meetings virtually if logistics are
too complicated.
Recruiting members
When creating your own mastermind group, you have two choices:
1. You can build your team by invitation only, or you can make
your cause public and get prospective members to come to
you.
2. In this case, you’ll need a way to filter the responses to find
the people who are the best fit for your mission.
IMPORTANT: Do not try to form a focus group, or your own personal
team of mentors. Your goals should be collaboration and mutually
beneficial relationships with peers you admire and respect. In
other words, don’t invite Richard Branson to be a part of your
Beginners Online Business Mastery mastermind group. Similarly,
don’t invite three local business owners when your business is
focused around how to market and sell to local business owners.
Where to find members
Whether you’re starting a local mastermind group, or a virtual
mastermind group, the process of finding members for your
group is the same: reach out to people you know, starting with
your inner circle and continuing outwards.
Begin Close To Home
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Think of people you already associate with that would fit the
bill for your type of mastermind group and purpose. It’s a good
idea to start here because chances are you already like the people
you associate with on a daily basis. You probably share the same
values and have the same beliefs.
After you’ve exhausted the people in your inner circle, whether
that’s because they aren’t a good fit or they can’t join a mastermind
right now, branch out to your outer circle.
Friends of Friends
Now is the time to start asking your inner circle if they know
anyone that meets your requirements and might join your
mastermind group.
Ask your friends, colleagues, and mentors.
Since these people are the common thread between you and your
potential mastermind member, it makes sense that they’re likely
to make a good match.
If this doesn’t work you’ll have to go to branch out farther.
6 Degrees of Separation
Scan through your connections/friends/followers & people you
follow. Look first at people you’ve had at least one encounter with.
Scan their profiles, updates, and website to find out more about
them and their goals.
If you find someone you’re interested in, interact with them a
little more via social media and their blog to get a better sense of
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who they are. If you really like them, send them an email inviting
them to your group. There’s an email template at the end of the
workbook you can use to guide you.
If, at this point, you still haven’t found what you’re looking for,
you’ll need to go to outer space.
Use A Megaphone
At this point, you’ll have to start getting your message out to the
masses.
• If you have a blog or website, write a post about your intentions
and ask for members.
• Of course make use of your social media outlets like Facebook
and LinkedIn.
• Go to forums and post your idea (in the proper area of course).
It can be any forum at all.
• Go to meetup.com and start a mastermind group meetup
(virtually or locally).
• Ask other people with web presence to spread the word for you
in their blog, newsletter, or social network.
• Ask websites with mastermind services to post a ‘wanted’ ad
for you.
You can even hang flyers at local events, community centers, on
people’s windshields. Whatever you need to do.
If you do have to blast out your message, you’ll need a way to
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filter out the noise and choose your best candidates. There are a
few examples of applications for mastermind groups at the end of
this workbook to help you when you’re creating your application.
There are also some tools you can use for the application itself,
and a ton of interview questions to get you started.
The Other Option
The last thing you can do is recruit members actively from
conventions & events in your area of interest (like World
Domination Summit).
If you have your heart set on creating a local mastermind group,
here are some other things you can do to meet people in your area:
Volunteer: Offer your time to a cause you care about. There’s a
pretty good chance you’ll meet someone there who shares the
same beliefs you do.
Twitter Search: Perform an advanced twitter search for people
in your area and see what they’re tweeting about. Join the
conversation and make a connection.
Have a Party: New to the neighborhood? Throw a party! Have you
lived in your neighborhood for a while? Throw a party! Everyone
loves a good party and you can theme it in such a way to attract
like-minded people.
Attend Local Events: Check out Eventbrite, Meetup, Facebook,
Tweetups, and your local city website for events in your area.
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Take a Class: Search your local university & college websites for
continuing education or community classes. You can even search
your cities website for community classes. Try signing up for a
class that’s interactive. Read the class description and see if there
will be opportunities to connect with people other than before or
after the class. A photography class is a decent option.
Or, if you really want to niche down, take a course like Write Your
Life:
A famous writer once said, “Listen to your life; all moments are
key moments.” In this fun and supportive—yet challenging—class,
learn how to draw on the “material” of your life to write and revise
whatever you wish to work on, including stories, memoirs, novels,
poems, or plays. Working individually, in small groups, and one-
on-one with the instructor, take your initial writing and develop
and polish it so it is ready for publication. This class is sure to
inspire your creativity.
Attend a Seminar: If you want to increase your odds of finding
like-minded people, attend a seminar like this one:
This spring, our Humanities in Action lectures focus on the theme
“The World at Risk.” Scholars will review economic, political, public
health, and national security risks to the global community. All
Humanities in Action events take place from 5:30 to 7:00 p.m.
at Flyleaf Books, 752 MLK Jr. Blvd., in Chapel Hill. There are no
preparatory readings for Humanities in Action events.
Register ahead of time and pay $18.00 per program
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It’s hard to find a better way to discover peoples values and beliefs
than a talk centered around controversial topics. You don’t have
to participate if you don’t want to. Just listen for the people that
make you feel alive.
Join a Business Association: Search for ‘business association
in [your city]’ and Google will give you a ton of results for
organizations in your area you can join. Don’t think you’ll be
able to find one? Think again. I found an organization dedicated
entirely to soybeans. I’m not even going to mention the Sweet
Potato Commission or the Pork Council.
Lastly, it’s beneficial for each member if they have their own
definition of what success looks like to them (see attached
worksheet). You can also use these while you redefine/polish your
mastermind groups purpose and ground rules.
Meetup: This is a great way to meet people in your area. I was a
part of a Meetup in my city where I got to meet Chris Guillebeau
in person. I would have never found out about his visit if I wasn’t
a part of the group.
You can do other things in your community like join a sports
league, join a women’s or men’s group, join a book club, go to local
sporting events and much more.
It all boils down to just talking to people. You could meet your
masterminding soul mate at the gas station if you’re aware and
present enough to notice the fact that he’s reading the same
advanced copy of Chris Brogan’s book that you are while standing
in line to buy the same brand of dog food you use at home.
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Step 5: Establishing Your Meetings
Agenda
Your agenda should remain pretty much the same every time you
meet. Structure and order create habit and it’s also conducive to
getting things done.
In general, the facilitator welcomes everyone, makes sure
everyone is there, reads the group’s mission statement/purpose,
states an inspirational quote to start the meeting, announces if
someone is going to be late/not present, etc.
Then everyone gets some time to talk about their week. You can
decide what sort of topics are acceptable (personal/professional)
in your guidelines if you want.
This is when you get into the main part of your meeting.
A common format is for groups to select one person to focus on for
the session that week. This is called the ‘hot seat’ and it alternates
every week (see Structure 1).
Sometimes this part of the meeting is used to identify some
burning needs or desires of members that will be addressed
during that meeting if you’ve set it up that way (see Structure 2)
or if you have an ‘open floor’ type meeting (see Structure 3), where
anyone who speaks up can have the attention of the group.
The end is usually dedicated to goal declaration and making
commitments.
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Here are a few other ideas for your mastermind’s agenda:
• Have a weekly activity, where you commit to doing an
experiment for the week and report back on that as your
update (like the homework Scott gives us for his Connect With
Anyone course each week).
• Agree to read an article or chapter of a book to discuss during
the next session.
• Designate time for special requests where a member can ask
the group for an extra call or they can ask for the time of one
individual.
• Have a meeting about a particular topic where someone gives
a presentation during the next session.
Most importantly, have an agenda, even if it only has three points
on it. Make sure all of your members are aware of it and, most
importantly, follow it. It’s ok to leave some agenda items flexible,
but it should be understood that other items aren’t flexible.
For example, if you schedule a hot seat for a member, but you
don’t get to it because the updates in the beginning ran over, that’s
not doing justice to the member who planned for their session.
On the other hand, if someone is dealing with something really
urgent and they absolutely need the help of the team, put their
needs before the procedure. Just so long as no one else is hurt in
the process.
If, in the future, you find your group functions better without an
agenda, then you can scrap it, but always begin with structure.
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Here are five sample structures for you use as templates. You can
obviously pick and choose what you want to use from each one.
Structure 1
12:00 ~ Welcome & state mission
12:10 ~ Short update on previous week (all members)
12:20 ~ Hot-seat session with one member (scheduled in advance)
13:00 ~ Hot seat member states action plan for problem/project
13:05 ~ Everyone states goals for coming week
13:15 ~ End meeting with inspirational story
Structure 2
9:00 ~ Welcome & state inspirational quote
9:10 ~ Personal and Professional updates (all members)
9:20 ~ 2 or 3 urgent problems from professional updates chosen
to address
10:00 ~ Hot seat members state action plan for problem/project
10:10 ~ Everyone else states goals for coming week
10:15 ~ End meeting & State mission
Structure 3
9:00 ~ Welcome
9:05 ~ Short update on previous week (all members)
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9:15 ~ Open Floor
10:00 ~ Submission of special requests
10:05 ~ Everyone states goals for coming week
10:15 ~ End meeting
Structure 4
9:00 ~ Welcome
9:05 ~ Professional updates (all members)
9:15 ~ Hot seat session with one member (planned in advance)
10:00 ~ Planning of weekly group activity
10:10 ~ Everyone states goals for coming week
10:15 ~ End meeting
Structure 5
9:00 ~ Welcome & state mission
9:05 ~ Short update on previous week (all members)
9:15 ~ Topic Presentation/discussion (planned ahead of time)
10:00 ~ Planning of weekly group activity
10:10 ~ Everyone states goals for coming week
10:15 ~ End meeting
Meeting Preparation
Do you want your members to prepare for each meeting? If so,
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what sort of preparations do you feel would benefit the flow of your
meetings? Think about pitching this to your group if you think it
will help. See the Mastermind Meeting Preparation Sheet at the
end of the workbook for an example of what meeting preparation
might look like.
Meeting Frequency
Ideally, your mastermind group will meet at least once a week. It
doesn’t matter if you meet in person or virtually as long as you are
following up on a regular basis.
If you decide to meet less frequently (i.e. once a month), you’ll
want to have longer sessions (3-6 hrs).
Whatever frequency you choose, make sure that the energy stays
high and the frequency is consistent.
Maintaining focus:
The purpose of your mastermind group needs to be at the forefront
of everyone’s mind at all times. If you don’t maintain focus, your
group can turn into a social gathering, committee, or any number
of unproductive collections of people that defeat the purpose of the
formation of your group in the first place. Decide how long you’ll
permit coffee-talk and also decide how you will address personal
problems.
The success of your mastermind hinges on the ability of
each of your members to complete promised tasks, be
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present, and support the goals of their team. Without
the kind of cooperation, dedication and camaraderie that
will create synergy, your mastermind will likely fizzle
out long before it has a chance to gain traction.
What is not part of the meetings:
• Coaching - unless it’s a topic-based presentation from one
member planned ahead of time.
• Preaching
• Secret Agendas
• Trying to generate leads or promote products or services
• Distractions or multi-tasking of any type - Phones, TV’s, Email,
Social Networks, etc.
• Psychotherapy
Member Roles:
Sometimes it’s helpful to assign member roles to keep things
organized. There can be one person assigned to a role permanently,
or you can alternate roles.
The only role that is mandatory is the facilitator, but I strongly
suggest you have a note-taker as well.
Facilitator (mandatory): speaker for the group and responsible
for running the meeting
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Timekeeper: keeps eye on the time during short updates and
makes sure the group stays on schedule (politely).
Coordinator: takes care of finding places to meet or ways to meet
online. Also takes care of yearly in-person retreats and logistics
for that. Collects money when people are late/don’t show up/ or if
it’s a paid mastermind group.
Note-Taker (highly recommended): writes down major points of
meeting and everyone’s basic goals for the week and posts them
wherever group communication takes place outside of meetings.
If you want to get fancy you can record your calls with Google
Hangout or Skype Call Recorder for Mac (or something similar for
PC).
Moderator: makes sure people don’t get out of hand during
emotionally charged discussions. Clears up disputes when
discussions get complicated and facts get confused. Can be a
regular position or a moderator can be brought in whenever
there’s a conflict in the group.
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Best Practices
Organize
Try to schedule meetings ahead of time. Aim for three months of
meetings scheduled at a time.
Someone will have to be the leader/facilitator during each
meeting. You will probably assume this position at first since
you are the creator, but consider rotating this responsibility to
different members for each session.
Communicate
...often
Communicate with each other as often as possible, even if it’s just
with one other member. Talk to members who are missing too
many meetings or are dominating meetings before it gets so bad
that you need to dismiss them.
...seamlessly
Share your goals via email or some other shared space after the
meeting. I strongly recommend on deciding who will take notes
each meeting to record commitments and goals for the following
week.
...outside of meetings
You shouldn’t be afraid to communicate between meetings. Email
all of your comrades if you have a big win, or ask for an emergency
call if you’re in a bind.
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...authentically
Take the time to get to know your members and build trust before
throwing in the towel. This could take only a few meetings, or it
could take four months. Stick to it for at least 6-9 meetings before
deciding it’s not a good fit. You can always start/join more than
one mastermind group.
...honestly
Talk to the group when you feel like you’re not getting what you
want out of your meetings. Let them know what you need to feel
supported. Ask them if there’s something that you’re not doing to
get the most out of the group. It’s possible that you just need to
speak up. Being vulnerable and authentic in this way could mean
the difference between dropping out of your group and sticking
with them for a decade.
...compassionately
Take the time to talk about group dynamics every so often. I
wouldn’t suggest doing this too soon, but after 3 or four months,
dedicate one entire meeting to the constructive communication of
what each person can do better to facilitate seamless collaboration
within the group.
Collaborate
Listen
Don’t interrupt members while they’re talking, even if it’s to help.
Write your questions and suggestions down and bring them up
after they’re finished speaking. You are all peers. Don’t lecture
others and be open to different perspectives.
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Encourage
Celebrate the milestones of your members. Don’t forget that their
accomplishments are also your accomplishments, so celebrate for
the both of you.
Open Up
Be vulnerable and encourage your members to be the same way.
Real breakthroughs happen when members don’t hold back. This
is not a networking event or an interview. Honesty, vulnerability,
and trust are essential for your personal and professional growth
within the group.
You can’t expect the group to do all of the work for you. Even with
the powerful benefits of a mastermind group, you need to take full
responsibility for what you give yourself from each meeting.
“Honesty, vulnerability, and trust are essential for your
personal and professional growth within the group.”
It’s up to you to give to others as well as yourself. If you make sure
that you’re open, honest, and give without expecting something in
return, you’ll reap the benefits tenfold.
Have Fun
Sometimes you just need to have a good time. Focus is important,
but burnout is a fact of life and you don’t want it happening to
your group.
When you feel momentum dropping, people stressing out, and
general dis-ease throughout the group, you know it’s time to
schedule in some fun time.
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Discriminate
When you find the right group, the group where magic happens,
you need to protect it.
That means that you’ll have to turn down others who want to join
your group, even if one of your members suggests it. To deal with
this, develop a plan in the beginning for accepting new members.
Including:
• How will you decide if someone is a good fit for the group?
• What’s the procedure for introducing a new member to the
group?
• Do you even want to accept new members once your group is
established?
• Will you need to vote on new members?
• What happens if you accept a new member but they’re messing
up the entire groups chemistry?
Address how you’ll handle these tough situations before they
happen. You’ll avoid a lot of hurt feelings, and save time and
energy discussing it down the road.
Include the answers to these questions in your guidelines.
Stick To Your Guns
Your groups purpose and guidelines are sacred. You must follow
them or risk losing credibility. If it says that you have to pay $1
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to Charity Water for every minute you’re late or when you don’t
complete your homework from the past week, you must hold
people to that.
Easy Out
No one knows how long your mastermind is going to last. It could
be six months, it could be 10 years. Regardless, you should give
your members the chance to opt-out after a certain amount of
time
If your members can see an end in sight, they are more likely to
put more energy in the whole affair. They won’t worry about it
eventually draining them of all their energy. They won’t feel as if
they just signed up for a lifetime commitment.
You could offer a trial period of 30 to 90 days or eight to ten
meetings, at the end of which all members get the option to opt
out with no hard feelings.
Presence
Every time you show up for a meeting you need to be prepared
to show up in both body and mind. It doesn’t matter if you don’t
have anything to share, or if the meeting is focused on someone
else that day.
Be present. Don’t think about your next deadline, what you have
to do after the call, how you can rearrange your office so it gets
more sunlight, or anything else that’s not directly related to the
purpose of that group.
You can’t fake this. If you’re not present, you might as well not
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show up. Shut everything off. Focus on the group. Commit to
giving it all your attention and effort for the time you’re together.
I can’t emphasize how important this is. If you do not hold your
group to this standard it will fail.
How to keep the magic flowing
There will come a time where it feels like your group is losing
momentum. Maybe every week is starting to stay the same or
people keep on coming back to meetings without having done any
of their commitments.
Even if just one person starts falling off of the bandwagon you
have to address it immediately. Usually it’s just because everyone
needs to take a break. Here are a few things you can do to keep the
magic flowing in your group:
• Offer breaks from meetings occasionally. Maybe you take one
week off every four weeks to prevent burn out or to offer your
members a chance to catch up or rest.
• Address the problem of the one member who seems to be
losing focus. You can either address it directly, or indirectly by
having the group get together and do something for them that
will give them a lift.
• Do something that will be a quick win, just to start building
that momentum again.
• Organize a three day in-person retreat.
• Do something unrelated to work that’s fun.
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Worst Practices
Here’s a list of the most common reasons masterminds fail.*
1. Members are not committed. They don’t show up for every
meeting. They make excuses why they didn’t achieve the
actions and goals they set for themselves. They don’t pay
attention during meetings and/or don’t participate fully.
2. The Group Facilitator does not have a good handle on how
groups function, and doesn’t know how to build trust and
communication in a group environment. They’re not trained
to keep group conversations going, to deal with difficult
members, or to keep energy levels high.
3. The mastermind group is too large. [If] the purpose of a
mastermind group is that everyone gets a chance to bring
their problem, decision or idea to the table, and that everyone
gets to brainstorm with the person in the “hot seat.” If the
group is too large, people get left out of discussions. This is why
3-5 people is often an ideal size.
4. There’s no mechanism for communication between meetings.
Meetings typically range from 90 minutes to a full weekend.
But what about all the time between meetings when life
continues to happen?
5. The Group Facilitator treats the mastermind group like a
class, lecturing to the members instead of encouraging the
members to work with each other as a peer advisory board.
6. The group hasn’t decided on the purpose of the group and the
structure of the meetings, so everyone flounders.
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7. The members fail to hold each other accountable. They don’t
hold people’s feet to the fire and they allow members to make
excuses about why something didn’t get done.
8. The group doesn’t meet often enough. One of the benefits of a
mastermind group is that each member selects a goal or action
item to be completed by the next meeting. If the meetings are
too far apart, all momentum is lost.
9. The members’ experience level/success level ranges too widely.
While having very successful people in a mastermind group is
great for a new person, the more seasoned person will feel
they’re not getting as much value from the group.
10. The group members don’t feel safe in the group environment.
People will not open up and talk about their problems and
challenges if they fear ridicule or rejection. They also will not
open up if they feel their competitors are in the same room,
listening to their problems or stealing their best ideas.
* Source: The Success Alliance
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Mastermind Group INTERACTIVE WORKSHEET
Team name
Purpose/mission statement:
Ground Rules/Guidelines
Meeting Logistics
Day
Time
Frequency
Location
Select...
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Agenda:
TIME AGENDA ITEM
Notes:
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Mastermind Group Worksheet Example
Team name: Up And Coming Blogger Mastermind Team
Purpose/mission statement: Our mission as the Up and Coming
Blogger Mastermind Team is to inspire and challenge each other
to reach and exceed our online business. We will support each
other’s journey to A-list blogger status within two years. We aspire
to be better in every aspect of our lives every day and we hold each
other to that standard relentlessly. Our ideas and resources are
shared throughout the group without restraint and in honest and
genuine support of the endeavors of each member.
Ground Rules/Guidelines: Members are expected to arrive on
time to all meetings. If you are not able to make it, please email
LizS@alifeonyourterms.com 24 hours in advance.
Members who miss a meeting must donate $25 to the charity of
their choice.
This is a safe community built on a foundation of trust and
respect. Everything discussed during a mastermind session is
private. Criticism should be constructive and positive.
All members are expected to contribute and participate equally
in both receiving and adding value. Negative people get whipped
under the full moon.
Members can expect to be asked to leave the group if they violate
the trust of the group or act in a way that hurts the group or any
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of its members. Also if they miss three meetings in a row without
calling they will be considered missing in action.
Members who don’t follow through on their commitments for
the week must either donate $45 to the charity of their choice, or
dance Gangnam style on camera.
Meetings will be held at The Batcave or on Skype at 9:00AM on
every Friday. Meetings will end at 10:30AM.
TIME AGENDA ITEM
9:00 am Liz Welcomes everyone and plays
the recording of a Morgan Freeman
imitator stating our mission.
9:05 Updates on last week’s personal and
professional goals as well as any other
updates from the week.
9:20 Hot seat member session at the end of
which they state their action plan and
goals for the following week.
10:10 Open floor for others who need support.
10:25 End meeting. Play recording of the
Morgan Freeman imitator stating our
mission.
10:30 End meeting. Play recording of the
Morgan Freeman imitator stating our
mission.
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Team Members
Individual success and expectations questions for each member:
• What is your desired outcome in participating in this
mastermind group?
• What are you top three goals that you would like to achieve with
the help of the group? They can be personal or professional.
• What support are you seeking from the group specifically?
• How will you know if this mastermind group is successful for
you?
NAME SUMMARY OF PERSONAL INTENTION
I am committed to my own success, as well as the success of each
individual member of my mastermind group.
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Email Template to Prospective Members
The important thing to keep in mind when sending an invitation
to join your Mastermind group is that you communicate clearly
the purpose, benefits, and logistics of your mastermind group.
The potential member should be able to decide if your mission
resonates with them and if they can commit the time and energy
to the success of the group.
Here’s an email template to help you out when contacting new
potential members (we are contacting Fred who is an ‘ambitious
business owner’).
Ideally, the person you are contacting is someone you have some
type of relationship with. It’s a pretty tough proposition for your
first contact with someone to be a proposition for them to join
your highly intimate mastermind group.
At the very least, check if you know anyone who knows the person
you want to contact, and kindly ask them to refer/introduce you.
Make sure to tell them how much you think the other person will
benefit from you getting in touch.
Hey Fred,
I’m contacting you because I’m putting together a
mastermind group of 4 or 5 ambitious business owners
with the purpose of helping each other’s specific growth
goals for 2013. I’m looking for business owners who’ve
already done well, and are looking to expand.
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I thought you would be a great fit since you mentioned
in your latest blog post your goal of growing your
community by 30% next year. A mastermind group
would be a powerful catalyst in the attainment of your
goals.
Not only do I expect tremendous business growth and
benefits, I also believe that we will help each other grow on
a personal level. From seeing how you work with people,
both through your blog and in our personal chats (and
what James has told me about you) I have the feeling
that you’d be a fun fit for what we’re building.
Once we have our small group formed, we will sort out
all the details, but I do plan to hold meetings once a week
for 1.5 hours.
We’d love to have you a part of this, both because I
know how much you could teach the group about book
marketing and I know our other two members know
blog/subscriber growth like the back of their hand, which
should really help you this year.
If this is something you might be interested in, let me
know so we can talk more about the group and the
possibilities.
Thanks so much! And by the way, I love the new coconut
hat. :)
Liz
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Mastermind Meeting Preparation Worksheet
Fill this sheet out before every meeting if you decide it’s something
you think will help facilitate your mastermind meetings. Here’s
an example of one I filled out for my latest mastermind meeting.
Meeting Date: __ / __ / ____
What to share for my short update:
1. What were the results of my business goals last week:
2. What were the results of my personal goals last week (if any):
3. Other news/updates?
Current projects and priorities:
What could I really use support on right now:
What help looks like to me:
What’s my expectation for today’s meeting? Am I looking for
support or am I just giving?
What have I learned recently that could be beneficial to one or
all of my team members?
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Mastermind Meeting Preparation
Worksheet (sample)
Fill this sheet out before every meeting if you decide it’s something
you think will help facilitate your mastermind meetings. Here’s
an example of one I filled out for my latest mastermind meeting:
Meeting Date: 12/7/2012
Updates to share with group:
1. What were the results of my business goals last week?
Last week I had two guest posts accepted on really high profile
blogs. Also I was given the opportunity to work with someone
I’ve admired for a long time.
2. What were the results of my personal goals last week (if
any)?
I’ve successfully made the transition into a full vegan diet and
I’ve exercised every night this week.
3. Other news/updates?
I sent out a survey to my subscriber list and got a really great
response rate and some valuable feedback.
Current projects and priorities:
• Development of first paid product.
• Continuing to seek out guest blogging opportunities.
What I could really use support on right now:
• I’m having a hard time putting the feedback from my survey
into action.
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What help looks like to me:
I’d like to show the results to my team and see what conclusions
they can draw from it and brainstorm a few actions I can take from
those conclusions that align with my overall goals and vision.
What’s my expectation for today’s meeting? Am I looking for
support or am I just giving?
This meeting will be successful for me if I can walk away with one or
actionable ideas from my survey.
What have I learned recently that could be beneficial to one or
all of my team members?
I should tell Amy about the reader that emailed me who’s a business
coach because she was looking for business coaches to talk to last
week.
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Prospective Member Questions
If it turns out you have to make a public announcement to attract
members to your group, you’ll need a way to filter all of the
responses. Here’s a list of questions you can ask them (or yourself).
Questions to ask prospective member:
1. What are your values?
2. What are your strengths?
3. What are your fears?
4. What are your goals?
5. What are you most proud of?
6. What are you passionate about?
7. What do you want from the group?
8. Are you willing to commit to helping others reach their goals?
9. Are you willing to do what it takes to achieve your ideal life?
10. Will you commit to the meeting schedule?
11. Who do you admire most in your market?
Questions to ask yourself:
1. Do I feel that they will show up both in body and mind, ready
to contribute?
2. Would I work with them outside of the mastermind group?
3. What can they bring to the table?
4. What can my group offer them?
5. Are they at about the same skill, expertise, and level as I am?
6. Are they likeable?
7. What is my gut telling me about this person?
8. Would I go on a double date with this person and their
significant other?
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Resources
Examples of Mastermind Member Applications
The Momnificent Mom Mastermind Group: A group developed for
moms who want to focus on personal and family Growth.
Paid to Exist Mastermind Alliance: This is by invitation only.
Glazer-Kennedy Insider’s Circle: An open application for a paid
mastermind group.
Connecting
Google Hangouts: Chat with your members
Skype Group Call or Video Chat: You can have a group call on Skype
for free, but it costs money to get video as well.
Facebook Social Hangouts: This is similar to Google hangouts. You
have to download the app before you can use it.
ooVoo: ooVoo lets you video chat with up to 12 friends at a time
for free.
Collaborating
Google Drive: You can create and edit documents online while
collaborating real-time with your other team members. You can
also use this to share all of your agendas and notes.
Wridea: Wridea makes it easy to collaborate and share ideas with
your mastermind group. It’s more of a brainstorming tool and
organizes and categorizes ideas onto different pages, provides
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unlimited storage, and allows users to comment on topics and
ideas.
Twiddla: Twiddla works very well when you’re trying to get
a visual point across in a virtual meeting. Groups can use it to
mark-up and comment on web pages, images, and anything else.
Awesome Highlighter: Show your group a piece of text in an article
without having to tell them which paragraph and sentence. Just
use this to highlight the page and give your team the short URL
provided by Awesome Highlighter.
Scriblink: Get an instant and free online whiteboard you can share
with your group by giving them the private URL.
Facebook Group: Start a private Facebook group to use to
communicate throughout the week and post your goals and action
items from your last meeting.
LinkedIn Group: Start a private LinkedIn group to stay in touch
outside of meetings and use it as a shared space for all members
to collaborate as well as a way to email all of your members about
team updates.
Administrative
Self-Destructable Text Notes: Do you have a private message to
send someone in your group? Your note will self-destruct after
the receiver reads it. You can also use if you want to have a private
Twitter chat.
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Survey Monkey: You can use Survey Monkey if you decide that you
want to have people apply for your mastermind group.
Google Forms: You can use Google Drive to create surveys to collect
application responses as well.
Doodle: Doodle allows you to schedule events for free without even
registering. You can send different dates times to all members
and they check off which times they are available to meet.
Entrepreneur Legal Forms & Templates: If you decide that you do
need an NDA, you can download a template here for free.
Mastermind Group NDA: Here is an example of an NDA created for
a mastermind group.
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Build Your Team.
Watch the Magic Happen!
You now have all of the information you need to create a successful,
flourishing mastermind group!
The only thing you have to do now is commit to your mission and
DO IT. Your mastermind group is only as effective as the amount
of effort you put into it.
It doesn’t matter where you live, who you know, what you do,
or how old you are. There’s a group of people out there that are
waiting for you to connect with them.
Here’s to making magic happen.
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Need more help surrounding yourself with the
people who make all the difference?
You might enjoy having a look at our hands-on interactive course,
How to Connect with Anyone. As part of the course Liz and Scott
interview every member and create custom mastermind groups
for each person based on their goals, experience and geographic
location.
A natural and proven framework for surrounding yourself with
the world-changing people necessary to build your ideal career.
The course will be open again in the next two weeks to the first
150 to join, so be sure to sign up for the waiting list on this linked
page.
Here’s to surrounding yourself with the people who can change
your world!
-Scott Dinsmore, Liz Seda and The Connect with Anyone Team