Presentation with audio commentary on trends that are affecting brands and brand strategy. Marketing and brand thinking from Justin Basini (www.basini.com) and Tom Farrand (www.pipelineideas.com). First presented at the Financial Services Forum, October 2009.
The document summarizes interviews with four HR leaders - from Blockbuster, 20th Century Fox, and United Business Media - about the challenges their businesses and the HR profession face due to the economic downturn. The HR leaders discuss how the recession is affecting their sectors, key challenges for their businesses and HR, and how HR must enable flexibility and change to help companies adapt.
The document summarizes interviews with four HR leaders - from Blockbuster, 20th Century Fox, and United Business Media - about the challenges their businesses and the HR profession face due to the economic downturn. The HR leaders discuss how the recession is affecting their sectors, key challenges for their businesses and HR, and how HR must enable flexibility and change to help companies adapt.
The document discusses the criteria for identifying a brand essence. It defines a brand essence as the single intangible attribute that differentiates a brand from its competitors. It then outlines 9 criteria for an effective brand essence: 1) it must be unique, 2) intangible, 3) single-minded, 4) experiential, 5) meaningful, 6) consistently delivered, 7) authentic, 8) sustainable, and 9) scalable. Following each criterion is an explanation of why it is important and examples to illustrate the concept.
State Farm's advertising and marketing team created a campaign targeting 18-25 year olds, called "Convergents", to promote State Farm insurance. Research showed Convergents value simplicity and accessibility. The campaign's tagline, "That's it", positions State Farm as the easy insurance solution. Executions will showcase State Farm's agent-based model and use of technology to simplify the insurance process. The goal is to increase State Farm's brand awareness, auto insurance sales, and renters insurance sales among Convergents.
Millennials born between 1980-1995 are the largest generation globally and will make up 75% of the workforce by 2025. They have come of age during difficult economic times and are more entrepreneurial as a result. While their aspirations are traditionally focused on careers, families and home ownership, the global recession has delayed these goals and created a new breed of entrepreneurs among Millennials. For brands to be successful with Millennials, they need to demonstrate authentic purpose and engagement beyond just selling products, as Millennials are more discerning consumers influenced by their peers.
1. Marketers can play an important role in corporate social responsibility (CSR) initiatives due to their close connections to customers and external communications roles. As customer interests in sustainability grow, marketers are well-positioned to champion CSR.
2. The document examines how some companies like Nike and The Body Shop have improved their CSR efforts and benefited their brands over time. It also provides the example of Westpac as an Australian company that takes CSR seriously.
3. While banks produce impressive CSR reports, the document argues they could improve in two key areas - curbing corporate greed to avoid "bad profits", and more transparency around lending practices and their impacts on communities and the environment. Marketers can help
This document discusses co-branding strategies and partnerships. It defines co-branding as when two or more parties come together for mutual benefit. The document outlines five categories of co-branding partnerships: 1) promotions, 2) with vendors/suppliers, 3) alliances, 4) innovative solutions for existing customers, and 5) exploring new target segments. Motivations for co-branding include expanding customer bases, improved sales and profits, fulfilling customer needs, strengthening brand equity, innovating new products, and achieving scale benefits. Risks include lack of true partnership, insufficient synergy between brands, and impacts of changes to one partner's brand equity.
Presentation with audio commentary on trends that are affecting brands and brand strategy. Marketing and brand thinking from Justin Basini (www.basini.com) and Tom Farrand (www.pipelineideas.com). First presented at the Financial Services Forum, October 2009.
The document summarizes interviews with four HR leaders - from Blockbuster, 20th Century Fox, and United Business Media - about the challenges their businesses and the HR profession face due to the economic downturn. The HR leaders discuss how the recession is affecting their sectors, key challenges for their businesses and HR, and how HR must enable flexibility and change to help companies adapt.
The document summarizes interviews with four HR leaders - from Blockbuster, 20th Century Fox, and United Business Media - about the challenges their businesses and the HR profession face due to the economic downturn. The HR leaders discuss how the recession is affecting their sectors, key challenges for their businesses and HR, and how HR must enable flexibility and change to help companies adapt.
The document discusses the criteria for identifying a brand essence. It defines a brand essence as the single intangible attribute that differentiates a brand from its competitors. It then outlines 9 criteria for an effective brand essence: 1) it must be unique, 2) intangible, 3) single-minded, 4) experiential, 5) meaningful, 6) consistently delivered, 7) authentic, 8) sustainable, and 9) scalable. Following each criterion is an explanation of why it is important and examples to illustrate the concept.
State Farm's advertising and marketing team created a campaign targeting 18-25 year olds, called "Convergents", to promote State Farm insurance. Research showed Convergents value simplicity and accessibility. The campaign's tagline, "That's it", positions State Farm as the easy insurance solution. Executions will showcase State Farm's agent-based model and use of technology to simplify the insurance process. The goal is to increase State Farm's brand awareness, auto insurance sales, and renters insurance sales among Convergents.
Millennials born between 1980-1995 are the largest generation globally and will make up 75% of the workforce by 2025. They have come of age during difficult economic times and are more entrepreneurial as a result. While their aspirations are traditionally focused on careers, families and home ownership, the global recession has delayed these goals and created a new breed of entrepreneurs among Millennials. For brands to be successful with Millennials, they need to demonstrate authentic purpose and engagement beyond just selling products, as Millennials are more discerning consumers influenced by their peers.
1. Marketers can play an important role in corporate social responsibility (CSR) initiatives due to their close connections to customers and external communications roles. As customer interests in sustainability grow, marketers are well-positioned to champion CSR.
2. The document examines how some companies like Nike and The Body Shop have improved their CSR efforts and benefited their brands over time. It also provides the example of Westpac as an Australian company that takes CSR seriously.
3. While banks produce impressive CSR reports, the document argues they could improve in two key areas - curbing corporate greed to avoid "bad profits", and more transparency around lending practices and their impacts on communities and the environment. Marketers can help
This document discusses co-branding strategies and partnerships. It defines co-branding as when two or more parties come together for mutual benefit. The document outlines five categories of co-branding partnerships: 1) promotions, 2) with vendors/suppliers, 3) alliances, 4) innovative solutions for existing customers, and 5) exploring new target segments. Motivations for co-branding include expanding customer bases, improved sales and profits, fulfilling customer needs, strengthening brand equity, innovating new products, and achieving scale benefits. Risks include lack of true partnership, insufficient synergy between brands, and impacts of changes to one partner's brand equity.
Insurance companies are great at acquisition but bad at retention. Jack Morton offers our unique POV and 5 ways insurance brands can keep more customers.
BrandZ Top 100 Most Valuable Global Brands 2010 SummaryCaroline Simon
The BrandZ Top 100 report analyzed brand values of the most valuable global brands in 2010. The total brand value of the Top 100 brands grew 40% over the past five years to $2.04 trillion in 2010. Technology, financial, and beer brands saw some of the strongest brand value growth. Trust and recommendation between brands and consumers were highly correlated with brand value. Leading brands adapted to shifts in consumer priorities like sustainability, health, and social responsibility in the post-recession world.
The BrandZ Top 100 report ranks the most valuable global brands. It found that the total brand value of the Top 100 brands grew by 40% over the past five years, reaching $2.04 trillion. Strong brands were able to maintain their value during the economic recession by balancing quality and value. Leading brands communicated honestly with customers and adapted to changes in consumer attitudes around issues like sustainability, health, and social responsibility. Successful brands engaged with customers through social media but needed to do so authentically in a way that aligned with the brand. Emerging markets like the BRIC countries provided opportunities for growth but brands also needed to adapt to local cultures.
LinkedIn was found to be “undisputedly the most
trusted platform”.
In the research, Business Insider Intelligence attributes
this to the mindsets in which consumers approach the
different social platforms. Members approach LinkedIn
with a professional mindset to inform and progress their
careers. “This dynamic causes people to treat content
and interactions on LinkedIn as more authentic,”
says Business Insider Intelligence, and, in turn, “this
engenders a higher degree of digital trust.”
This document discusses the rise of purpose-led brands and how companies are increasingly focusing on their social purpose to gain a competitive advantage. Some key points:
- Customers now consider a brand's values and what it stands for, not just product/price. 62% want companies to take a stand on issues like sustainability.
- Companies with a clear social purpose aligned with customer beliefs can build more authentic relationships moving from "give me what I want" to "support what we believe in."
- Purpose provides differentiation when quality and experience are expected. It also boosts trust and protects brands from incidents that damage trust.
- Activating purpose requires understanding factors like geography, industry, brand maturity and involving
New York Life Insurance Company (NYL) has provided life insurance and financial products for over 190 years. It focuses on life insurance, annuities, long-term care insurance, and mutual funds. NYL prides itself on its network of highly trained agents and a reputation for best-in-class customer service. While some competitors have expanded into other financial areas, NYL remains focused on its core insurance business where it can maintain its leadership position.
The executives provided the following views on what the insurance industry may look like in 5 years:
1) There will be continued consolidation resulting in fewer but larger companies dominating the market.
2) Products will increasingly focus on providing retirement income and protecting against health costs. Annuities and supplemental health products will grow.
3) Customers will demand more convenient, digital experiences and have higher expectations for service. Distribution channels will increasingly move online.
Can sustainability thinking help you be a better marketerGiven London
Marketing is a sector that is facing huge disruption and change. In the new marketing environment many, if not most of the old approaches do not work. Sustainability thinking offers many solutions to help marketers be successful in this new landscape. This presentation explains how brands can become better marketers through sustainability, and references many examples where it is already happening. It also explains how corporate structures need to transform in order to take advantage.
This document provides an overview of the life insurance industry and discusses why individual life and health insurers have focused on wealthier customers, leaving many with inadequate coverage. It argues that the slow underwriting and issue process is a key barrier preventing insurers from effectively serving middle-income customers through alternate distribution channels like banks. Faster instant issue underwriting could address this by reducing costs, application fallout rates, and sales representative workload, potentially reviving the industry.
ZAG- 17 steps process branding workshop (NYL)lynjang
The document summarizes the branding strategy of New York Life Insurance Company (NYL). NYL focuses on life insurance, annuities, and long-term care insurance. While competitors have expanded into other financial services, NYL remains focused on its core competencies. It emphasizes its long history of over 160 years in business, strong financial position, and highly-trained agent network to promote loyalty and trust among customers.
Nigel Hollis addresses three topics regarding authenticity and brands: 1) He shares feedback on what authenticity means in relation to brands, noting that authentic brands are seen as true to their origins and genuine. 2) He looks at what authenticity is worth to a brand, finding that authentic brands have stronger brand loyalty and are more likely to grow their market share. 3) He considers the characteristics of authentic brands, such as having a strong brand personality and clarity of associations, and notes that authentic brands tend to be leaders rather than followers.
The document discusses insurance industry leaders' predictions for 2009 in light of the financial crisis. They predict:
- Sales will be flat or increase slightly while profits will be lower. Term and Medicare products may see increases while variable products will be weak.
- The financial crisis will lead to some industry consolidation and lower earnings. It may cause companies to rethink product guarantees. Insurers will focus on restoring consumer confidence.
- Products with guarantees like universal life and fixed annuities will perform better as consumers seek stability. Variable products may slow as markets remain volatile. Insurers will focus on hedging risks from guarantees in variable annuities.
Nationwide is one of the largest insurance and financial services companies in the world, with more than $117 billion in assets. In 2002, Nationwide strengthened its financial foundation by improving statutory net income from a net loss of $295 million in 2001 to a net gain of $252 million in 2002. Nationwide focuses on serving customers, partners, and stakeholders by providing insurance, retirement, and investment products and services while maintaining financial strength and stability.
This document discusses how brands can create financial value through meaningful differentiation and resonance with consumers. It outlines five facets - findability, credibility, vitality, affordability, and extendability - that strong brands use to amplify their differentiation and drive financial growth. Examples are given of how brands like IKEA, Natura, Audi, Dove, and Tropicana have leveraged these facets. The document also summarizes the evolution of BrandDynamics' brand valuation methodology over time.
Corporate America faces a crisis of public trust. Research shows that trust in businesses is at a 10-year low, yet corporations continue to increase spending on social responsibility and philanthropy. This disconnect between actions and reputation shows that restoring trust will require more than just increased donations - companies must focus on effectively managing their reputations through transparency and accountability. A strong reputation can constitute up to 90% of a company's market value, so repairing trust is critical for corporate America.
The document is a report on the marketing mix and promotional strategies of IDBI Federal Life Insurance Co. Ltd. It begins with declarations, acknowledgements, and an executive summary providing details about the organization, project guide, objectives, and methodology. The body of the report analyzes IDBI Federal's marketing mix, products, promotional strategies, and brand awareness. It concludes with recommendations to improve IDBI Federal's marketing and promotions.
Spending (on brand) through a recessionary climate (2020)Tony Mattson
A short summary about the importance of brands and brand building both generally and more specifically during and after a recessionary climate, such as we are very likely to enter. With an important watch-out around supply and demand.
The document discusses forecasts for the insurance industry in 2010 from various industry leaders. They predict modest growth in life insurance sales of 3-5% but flat or negative growth for annuities and profits. Products with guarantees will be strongest. Consolidation may continue due to economic challenges including low interest rates and investment losses. The outlook is cautiously optimistic but the recovery will be gradual.
Insurance companies are great at acquisition but bad at retention. Jack Morton offers our unique POV and 5 ways insurance brands can keep more customers.
BrandZ Top 100 Most Valuable Global Brands 2010 SummaryCaroline Simon
The BrandZ Top 100 report analyzed brand values of the most valuable global brands in 2010. The total brand value of the Top 100 brands grew 40% over the past five years to $2.04 trillion in 2010. Technology, financial, and beer brands saw some of the strongest brand value growth. Trust and recommendation between brands and consumers were highly correlated with brand value. Leading brands adapted to shifts in consumer priorities like sustainability, health, and social responsibility in the post-recession world.
The BrandZ Top 100 report ranks the most valuable global brands. It found that the total brand value of the Top 100 brands grew by 40% over the past five years, reaching $2.04 trillion. Strong brands were able to maintain their value during the economic recession by balancing quality and value. Leading brands communicated honestly with customers and adapted to changes in consumer attitudes around issues like sustainability, health, and social responsibility. Successful brands engaged with customers through social media but needed to do so authentically in a way that aligned with the brand. Emerging markets like the BRIC countries provided opportunities for growth but brands also needed to adapt to local cultures.
LinkedIn was found to be “undisputedly the most
trusted platform”.
In the research, Business Insider Intelligence attributes
this to the mindsets in which consumers approach the
different social platforms. Members approach LinkedIn
with a professional mindset to inform and progress their
careers. “This dynamic causes people to treat content
and interactions on LinkedIn as more authentic,”
says Business Insider Intelligence, and, in turn, “this
engenders a higher degree of digital trust.”
This document discusses the rise of purpose-led brands and how companies are increasingly focusing on their social purpose to gain a competitive advantage. Some key points:
- Customers now consider a brand's values and what it stands for, not just product/price. 62% want companies to take a stand on issues like sustainability.
- Companies with a clear social purpose aligned with customer beliefs can build more authentic relationships moving from "give me what I want" to "support what we believe in."
- Purpose provides differentiation when quality and experience are expected. It also boosts trust and protects brands from incidents that damage trust.
- Activating purpose requires understanding factors like geography, industry, brand maturity and involving
New York Life Insurance Company (NYL) has provided life insurance and financial products for over 190 years. It focuses on life insurance, annuities, long-term care insurance, and mutual funds. NYL prides itself on its network of highly trained agents and a reputation for best-in-class customer service. While some competitors have expanded into other financial areas, NYL remains focused on its core insurance business where it can maintain its leadership position.
The executives provided the following views on what the insurance industry may look like in 5 years:
1) There will be continued consolidation resulting in fewer but larger companies dominating the market.
2) Products will increasingly focus on providing retirement income and protecting against health costs. Annuities and supplemental health products will grow.
3) Customers will demand more convenient, digital experiences and have higher expectations for service. Distribution channels will increasingly move online.
Can sustainability thinking help you be a better marketerGiven London
Marketing is a sector that is facing huge disruption and change. In the new marketing environment many, if not most of the old approaches do not work. Sustainability thinking offers many solutions to help marketers be successful in this new landscape. This presentation explains how brands can become better marketers through sustainability, and references many examples where it is already happening. It also explains how corporate structures need to transform in order to take advantage.
This document provides an overview of the life insurance industry and discusses why individual life and health insurers have focused on wealthier customers, leaving many with inadequate coverage. It argues that the slow underwriting and issue process is a key barrier preventing insurers from effectively serving middle-income customers through alternate distribution channels like banks. Faster instant issue underwriting could address this by reducing costs, application fallout rates, and sales representative workload, potentially reviving the industry.
ZAG- 17 steps process branding workshop (NYL)lynjang
The document summarizes the branding strategy of New York Life Insurance Company (NYL). NYL focuses on life insurance, annuities, and long-term care insurance. While competitors have expanded into other financial services, NYL remains focused on its core competencies. It emphasizes its long history of over 160 years in business, strong financial position, and highly-trained agent network to promote loyalty and trust among customers.
Nigel Hollis addresses three topics regarding authenticity and brands: 1) He shares feedback on what authenticity means in relation to brands, noting that authentic brands are seen as true to their origins and genuine. 2) He looks at what authenticity is worth to a brand, finding that authentic brands have stronger brand loyalty and are more likely to grow their market share. 3) He considers the characteristics of authentic brands, such as having a strong brand personality and clarity of associations, and notes that authentic brands tend to be leaders rather than followers.
The document discusses insurance industry leaders' predictions for 2009 in light of the financial crisis. They predict:
- Sales will be flat or increase slightly while profits will be lower. Term and Medicare products may see increases while variable products will be weak.
- The financial crisis will lead to some industry consolidation and lower earnings. It may cause companies to rethink product guarantees. Insurers will focus on restoring consumer confidence.
- Products with guarantees like universal life and fixed annuities will perform better as consumers seek stability. Variable products may slow as markets remain volatile. Insurers will focus on hedging risks from guarantees in variable annuities.
Nationwide is one of the largest insurance and financial services companies in the world, with more than $117 billion in assets. In 2002, Nationwide strengthened its financial foundation by improving statutory net income from a net loss of $295 million in 2001 to a net gain of $252 million in 2002. Nationwide focuses on serving customers, partners, and stakeholders by providing insurance, retirement, and investment products and services while maintaining financial strength and stability.
This document discusses how brands can create financial value through meaningful differentiation and resonance with consumers. It outlines five facets - findability, credibility, vitality, affordability, and extendability - that strong brands use to amplify their differentiation and drive financial growth. Examples are given of how brands like IKEA, Natura, Audi, Dove, and Tropicana have leveraged these facets. The document also summarizes the evolution of BrandDynamics' brand valuation methodology over time.
Corporate America faces a crisis of public trust. Research shows that trust in businesses is at a 10-year low, yet corporations continue to increase spending on social responsibility and philanthropy. This disconnect between actions and reputation shows that restoring trust will require more than just increased donations - companies must focus on effectively managing their reputations through transparency and accountability. A strong reputation can constitute up to 90% of a company's market value, so repairing trust is critical for corporate America.
The document is a report on the marketing mix and promotional strategies of IDBI Federal Life Insurance Co. Ltd. It begins with declarations, acknowledgements, and an executive summary providing details about the organization, project guide, objectives, and methodology. The body of the report analyzes IDBI Federal's marketing mix, products, promotional strategies, and brand awareness. It concludes with recommendations to improve IDBI Federal's marketing and promotions.
Spending (on brand) through a recessionary climate (2020)Tony Mattson
A short summary about the importance of brands and brand building both generally and more specifically during and after a recessionary climate, such as we are very likely to enter. With an important watch-out around supply and demand.
The document discusses forecasts for the insurance industry in 2010 from various industry leaders. They predict modest growth in life insurance sales of 3-5% but flat or negative growth for annuities and profits. Products with guarantees will be strongest. Consolidation may continue due to economic challenges including low interest rates and investment losses. The outlook is cautiously optimistic but the recovery will be gradual.
Similar to The True Value Of Brands Fs Forum Basini & Farrand (20)
Fabular Frames and the Four Ratio ProblemMajid Iqbal
Digital, interactive art showing the struggle of a society in providing for its present population while also saving planetary resources for future generations. Spread across several frames, the art is actually the rendering of real and speculative data. The stereographic projections change shape in response to prompts and provocations. Visitors interact with the model through speculative statements about how to increase savings across communities, regions, ecosystems and environments. Their fabulations combined with random noise, i.e. factors beyond control, have a dramatic effect on the societal transition. Things get better. Things get worse. The aim is to give visitors a new grasp and feel of the ongoing struggles in democracies around the world.
Stunning art in the small multiples format brings out the spatiotemporal nature of societal transitions, against backdrop issues such as energy, housing, waste, farmland and forest. In each frame we see hopeful and frightful interplays between spending and saving. Problems emerge when one of the two parts of the existential anaglyph rapidly shrinks like Arctic ice, as factors cross thresholds. Ecological wealth and intergenerational equity areFour at stake. Not enough spending could mean economic stress, social unrest and political conflict. Not enough saving and there will be climate breakdown and ‘bankruptcy’. So where does speculative design start and the gambling and betting end? Behind each fabular frame is a four ratio problem. Each ratio reflects the level of sacrifice and self-restraint a society is willing to accept, against promises of prosperity and freedom. Some values seem to stabilise a frame while others cause collapse. Get the ratios right and we can have it all. Get them wrong and things get more desperate.
13 Jun 24 ILC Retirement Income Summit - slides.pptxILC- UK
ILC's Retirement Income Summit was hosted by M&G and supported by Canada Life. The event brought together key policymakers, influencers and experts to help identify policy priorities for the next Government and ensure more of us have access to a decent income in retirement.
Contributors included:
Jo Blanden, Professor in Economics, University of Surrey
Clive Bolton, CEO, Life Insurance M&G Plc
Jim Boyd, CEO, Equity Release Council
Molly Broome, Economist, Resolution Foundation
Nida Broughton, Co-Director of Economic Policy, Behavioural Insights Team
Jonathan Cribb, Associate Director and Head of Retirement, Savings, and Ageing, Institute for Fiscal Studies
Joanna Elson CBE, Chief Executive Officer, Independent Age
Tom Evans, Managing Director of Retirement, Canada Life
Steve Groves, Chair, Key Retirement Group
Tish Hanifan, Founder and Joint Chair of the Society of Later life Advisers
Sue Lewis, ILC Trustee
Siobhan Lough, Senior Consultant, Hymans Robertson
Mick McAteer, Co-Director, The Financial Inclusion Centre
Stuart McDonald MBE, Head of Longevity and Democratic Insights, LCP
Anusha Mittal, Managing Director, Individual Life and Pensions, M&G Life
Shelley Morris, Senior Project Manager, Living Pension, Living Wage Foundation
Sarah O'Grady, Journalist
Will Sherlock, Head of External Relations, M&G Plc
Daniela Silcock, Head of Policy Research, Pensions Policy Institute
David Sinclair, Chief Executive, ILC
Jordi Skilbeck, Senior Policy Advisor, Pensions and Lifetime Savings Association
Rt Hon Sir Stephen Timms, former Chair, Work & Pensions Committee
Nigel Waterson, ILC Trustee
Jackie Wells, Strategy and Policy Consultant, ILC Strategic Advisory Board
The Rise and Fall of Ponzi Schemes in America.pptxDiana Rose
Ponzi schemes, a notorious form of financial fraud, have plagued America’s investment landscape for decades. Named after Charles Ponzi, who orchestrated one of the most infamous schemes in the early 20th century, these fraudulent operations promise high returns with little or no risk, only to collapse and leave investors with significant losses. This article explores the nature of Ponzi schemes, notable cases in American history, their impact on victims, and measures to prevent falling prey to such scams.
Understanding Ponzi Schemes
A Ponzi scheme is an investment scam where returns are paid to earlier investors using the capital from newer investors, rather than from legitimate profit earned. The scheme relies on a constant influx of new investments to continue paying the promised returns. Eventually, when the flow of new money slows down or stops, the scheme collapses, leaving the majority of investors with substantial financial losses.
Historical Context: Charles Ponzi and His Legacy
Charles Ponzi is the namesake of this deceptive practice. In the 1920s, Ponzi promised investors in Boston a 50% return within 45 days or 100% return in 90 days through arbitrage of international reply coupons. Initially, he paid returns as promised, not from profits, but from the investments of new participants. When his scheme unraveled, it resulted in losses exceeding $20 million (equivalent to about $270 million today).
Notable American Ponzi Schemes
1. Bernie Madoff: Perhaps the most notorious Ponzi scheme in recent history, Bernie Madoff’s fraud involved $65 billion. Madoff, a well-respected figure in the financial industry, promised steady, high returns through a secretive investment strategy. His scheme lasted for decades before collapsing in 2008, devastating thousands of investors, including individuals, charities, and institutional clients.
2. Allen Stanford: Through his company, Stanford Financial Group, Allen Stanford orchestrated a $7 billion Ponzi scheme, luring investors with fraudulent certificates of deposit issued by his offshore bank. Stanford promised high returns and lavish lifestyle benefits to his investors, which ultimately led to a 110-year prison sentence for the financier in 2012.
3. Tom Petters: In a scheme that lasted more than a decade, Tom Petters ran a $3.65 billion Ponzi scheme, using his company, Petters Group Worldwide. He claimed to buy and sell consumer electronics, but in reality, he used new investments to pay off old debts and fund his extravagant lifestyle. Petters was convicted in 2009 and sentenced to 50 years in prison.
4. Eric Dalius and Saivian: Eric Dalius, a prominent figure behind Saivian, a cashback program promising high returns, is under scrutiny for allegedly orchestrating a Ponzi scheme. Saivian enticed investors with promises of up to 20% cash back on everyday purchases. However, investigations suggest that the returns were paid using new investments rather than legitimate profits. The collapse of Saivian l
Mutual Fund Taxation – How Mutual Funds Are Taxeddhvikdiva
Divadhvik explains Mutual Fund Taxation clearly: Equity funds held over a year are taxed at 10% for gains over ₹1 lakh, while short-term gains are taxed at 15%. Debt funds held over three years are taxed at 20% post-indexation. Short-term gains are taxed as per your income slab.
Vicinity Jobs’ data includes more than three million 2023 OJPs and thousands of skills. Most skills appear in less than 0.02% of job postings, so most postings rely on a small subset of commonly used terms, like teamwork.
Laura Adkins-Hackett, Economist, LMIC, and Sukriti Trehan, Data Scientist, LMIC, presented their research exploring trends in the skills listed in OJPs to develop a deeper understanding of in-demand skills. This research project uses pointwise mutual information and other methods to extract more information about common skills from the relationships between skills, occupations and regions.
Economic Risk Factor Update: June 2024 [SlideShare]Commonwealth
May’s reports showed signs of continued economic growth, said Sam Millette, director, fixed income, in his latest Economic Risk Factor Update.
For more market updates, subscribe to The Independent Market Observer at https://blog.commonwealth.com/independent-market-observer.
In a tight labour market, job-seekers gain bargaining power and leverage it into greater job quality—at least, that’s the conventional wisdom.
Michael, LMIC Economist, presented findings that reveal a weakened relationship between labour market tightness and job quality indicators following the pandemic. Labour market tightness coincided with growth in real wages for only a portion of workers: those in low-wage jobs requiring little education. Several factors—including labour market composition, worker and employer behaviour, and labour market practices—have contributed to the absence of worker benefits. These will be investigated further in future work.
Confirmation of Payee (CoP) is a vital security measure adopted by financial institutions and payment service providers. Its core purpose is to confirm that the recipient’s name matches the information provided by the sender during a banking transaction, ensuring that funds are transferred to the correct payment account.
Confirmation of Payee was built to tackle the increasing numbers of APP Fraud and in the landscape of UK banking, the spectre of APP fraud looms large. In 2022, over £1.2 billion was stolen by fraudsters through authorised and unauthorised fraud, equivalent to more than £2,300 every minute. This statistic emphasises the urgent need for robust security measures like CoP. While over £1.2 billion was stolen through fraud in 2022, there was an eight per cent reduction compared to 2021 which highlights the positive outcomes obtained from the implementation of Confirmation of Payee. The number of fraud cases across the UK also decreased by four per cent to nearly three million cases during the same period; latest statistics from UK Finance.
In essence, Confirmation of Payee plays a pivotal role in digital banking, guaranteeing the flawless execution of banking transactions. It stands as a guardian against fraud and misallocation, demonstrating the commitment of financial institutions to safeguard their clients’ assets. The next time you engage in a banking transaction, remember the invaluable role of CoP in ensuring the security of your financial interests.
For more details, you can visit https://technoxander.com.
A toxic combination of 15 years of low growth, and four decades of high inequality, has left Britain poorer and falling behind its peers. Productivity growth is weak and public investment is low, while wages today are no higher than they were before the financial crisis. Britain needs a new economic strategy to lift itself out of stagnation.
Scotland is in many ways a microcosm of this challenge. It has become a hub for creative industries, is home to several world-class universities and a thriving community of businesses – strengths that need to be harness and leveraged. But it also has high levels of deprivation, with homelessness reaching a record high and nearly half a million people living in very deep poverty last year. Scotland won’t be truly thriving unless it finds ways to ensure that all its inhabitants benefit from growth and investment. This is the central challenge facing policy makers both in Holyrood and Westminster.
What should a new national economic strategy for Scotland include? What would the pursuit of stronger economic growth mean for local, national and UK-wide policy makers? How will economic change affect the jobs we do, the places we live and the businesses we work for? And what are the prospects for cities like Glasgow, and nations like Scotland, in rising to these challenges?
12. Endsleigh Insurance is not exploited in financial services (15 mins)
The true value of brands
1. How do you define the true value of brands?
2. Using your definition and examples, explain why you agree or disagree with
the statement
3. What one thing could organisations do to unlock more value from brands?
13. The true value of brands is not exploited in financial services (15 mins)
1. Sustainability – brand as a source of competitive advantage
EndsleighisInsurance say about you
Brand value what people
What you stand for? Your values
Point of differentiation through what you stand for
A premium – loyalty, better value
Brand and customer experience
2. Virgin part of a larger portfolio, Co-op contribute to the environment (belief?)
Adding value over and above price
Financial services brands are afraid – connecting with the reality
Brand is about internal alignment over and above logo and graphics
Lack of bravery – prevailing mediocrity
3. Customer insight, service not sales
Brand coming from the top down – embedded throughout the organisation
Bravery in leadership – leadership (CMO/CEO) turnover
Consistency and sustainability
Measurement – bridging the gap between “feeling” and numbers/value
Listening to customers, constant dialogue
Is there any talent in marketing in financial services?
We are brand guardians in marketing, the whole organisation owns the brand
15. Theme #1
Endsleighbe powerful psychological entities …
Brands can Insurance
… for customers
… for employees
… for shareholders
16. Brands are coherent ideas that connect with our
Endsleigh Insurance
brains and influence what we think and do
17. Theme #2
Endsleigh Insurance hidden bubble in our economy
But we‟re creating another
Brand asset
value is
outstripping
perceived
customer value
18. Endsleigh Insurance
The „brand bubble‟
Intangible brand value
estimated on balance sheets
The brand bubble
Consumers’ actual perceived
value of brands
Value to consumer
Price
Value to company
Cost
Source: John Gerzema/Edward Lebar Y&R, Market Leader, Sept 2009
19. Endsleigh Insurance up a larger proportion of enterprise value
Intangible assets are making
60
50
% entreprise value
40
30
20
10
0
1950s 1960s 1970s 1980s 1990s 2000s
Source: BAV databases and Y&R historical research (Market Leader Sept 2009)
20. Endsleigh Insurance
That number is still increasing…
2006
72% of value of Dow Jones Market Cap is intangible
Fortune
2007
70% of value of S&P 500 is intangible
Accenture
Source: Market Leader Sept 2009
21. Endsleigh Insurance value as total of company value is greater still…
For strong brands, brand
84%
Source: Brand Finance, Market Leader Sept 2009
22. Endsleigh Insurance
The „valuation gap‟ according to consumers
Perception
If brand value is increasing…. Reality (over last 10 years)
So should brand trust Less trusted than ever
50%
Brands should be more liked and admired Less liked and respected
12%
Brands should be better known Less salient than ever
20%
Quality perceptions should be increasing Quality perceptions decreasing
24%
Brands should be more differentiated
Differentiation declined in 40/46 categories
(inc. financial services)
Source: BAV 1993-2007 brand data. Copernicus, Jack Trout and Kevin Clancy (Market Leader Sept 2009)
23. Endsleigh Insurance
Why?
The valuation
models don‟t
recognise the
customer reality
24. This is being driven by the convergence of four major trends that are
causing major disruption
Endsleigh Insurance
25. Trend #1
Endsleigh Insurance
Our economic model is
no longer delivering
improvements
in our well-being
By engaging, brands can
work with customers to
deliver solutions
26. We are certainly getting
Endsleigh Insurance richer
We are certainly getting older
We are working more
We are getting fatter
More crime
We are voting less
1840 1900 1950 2000 2008
28. Endsleigh Insurance
Trend #2
We’re consuming resources as though there are 3 planets, not 1
Sustainability isn’t compatible with consumerism in it’s current form
Brands can lead the agenda across markets with customers and employees,
to deliver a more sustainable future
Source: WWF, One Planet Living 2009
29. Endsleigh Insurance
Consumerism, and the marketing that drives it, developed
with the aim of maximising the use of available production
We built in planned obsolescence to products
Changed categories to be consumption based
Invested in constantly adding and not taking anything away
30. Endsleigh Insurance
The population explosion of the past 200 years means that not
all developing economies can take the same approach
There are not enough resources
Source: WWF, One Planet Living 2009
Source: US Census
31. Endsleigh Insurance
So we will either create
more competition for
resources like
commodities and energy
32. Endsleighto explore and
Or we need Insurance create new models
Putting the wider sustainability and social agenda at the heart
33. In financial services, there are some with radical vision
Endsleigh Insurance
“Valuable though these activities unquestionably are, there is an overriding need to
extend the understanding of corporate sustainability to include responsibility for
building the business as a whole in a way which enhances the common good.
Corporate sustainability is not an adjunct to the company‟s business, it is about the
raison d‟etre of the company itself.”
Sir Stephen Green, Chairman HSBC, Frankfurt 2009
34. Endsleigh Insurance
Trend #3
The internet has delivered unprecedented access to information and enabled
widescale connectivity between people. And its only the start
The role of brands going forward will be
less about pushing a message and
more about engaging in the debate
35. Endsleigh is rapidly changing the developed world
The internet Insurance
Information access and connectivity are exponential in growth
Social Media has overtaken porn
as the #1 activity on the Web
1 out of 8 couples married in the U.S.
last year met via social media
Years to Reach 50 million Users
Radio 38 Years
TV 13 Years
Internet 4 Years
iPod 3 Years
Facebook added 100 million users
in less than 9 months
iPhone applications hit
1 billion in 9 months
If Facebook were a country it would be
the world‟s 4th largest between the
US and Indonesia
36. Endsleigh Insurance
People are using the
power of the internet to
connect and drive radical
action around a range of
issues large and small
250,000 protestors signed
up via Facebook to Anti-
Farc demonstrations across
the world
39. Endsleigh Insurance
But change is slower when
it comes to the micro-
level issues that concern
and frustrate people day-
to-day
40. Trend #4
Endsleigh Insurance
Social, commercial and financial structures
built to support our economy are breaking
down
Big opportunity for brands to deepen
relationships as signposts in a changing
and unsettling world
41. Engagement in democracy at
Endsleigh Insurance
lowest ever levels
A whole generation is just not interested in current politics
50% of 18-24 year olds
voted in Big Brother
38% of them voted in the
2005 general election
70%
were interested in the environment,
taxation and healthcare
42. Endsleigh Insurance
Organised religion is breaking down …
Only 26% believe in a personal god
70% do not believe Jesus
was the son of God
50% never go to
church
43. Endsleigh Insurance
Being replaced by different forms of
spirituality and fantasy
44. Endsleigh Insurance
The traditional
organizational
model is breaking
down. It’s much
harder to control
Tesco turn their
organization charts
upside down
How many of us blog or tweet about work?
How many of us actually tell the truth?
45. Shareholder activism is increasing
Endsleigh Insurance
20%
Increase in shareholder resolutions
Between 2001 and 2005
How will people feel when the banks
pay out billions in bonuses?
46. The are my presentation charts
world is a more We are
Endsleigh Insurance
Here more fearful
difficult place to (being afraid of something
increased 25% between 2001
navigate and 2005
We are
less trusting
(e.g. In businesses from 57% in
2008 to 37% in 2009)
There are
more wars
(348 in 2007)
We are spending more
money on military
(up 50% from 2000, to $1.2trn in
2007)
47. 17th February 2009
Sir Nicholas Stern
Endsleigh Insurance
declares we need
$400bn in global green
investment …
…President Obama
pledges up to $112bn for
investments in green
technologies
Green is the new black
49. A turning point
Endsleigh Insurance
The opportunity is for brands
and marketers to redefine their
markets by fundamentally
reassessing what and how
they contribute to society
50. Endsleigh Insurance
The value of brands in
this scenario is to create
positive engagement
with employees and
customers around ideas
that provide solutions
51. Endsleigh Insurance
Credit card company?
There‟s a debt crisis
There‟s a huge group of
people don‟t how to
budget
How can you make
budgeting as easy as
doing Facebook? Or
gaming?
52. Endsleigh Insurance
Pension provider?
People find it really hard
to visualise what money
invested today looks like
as income at retirement
As a result, they‟re doing
very little. What about
using gaming to help
people understand future
scenarios and risk?
53. Endsleigh Insurance
Retail bank?
There‟s a majority of
financially unconfident
people
What can you do to teach
children (and adults) how
to better manage their
money?
54. Endsleigh Insurance
Insurers?
Premiums continue to
rise as people consume,
lose, damage and claim
more
How can you help
consumers learn to
protect, repair and
prolong versus replace?
Or use and track only
what they consume to
reduce their premiums?
55. Endsleigh Insurance
All FS providers…
We all know that current
regulation over
communications impedes
understanding
How can we change this?
And find new and better
ways to engage people
effectively?
56. Endsleigh Insurance
All FS providers…
We have incredible amounts of data and insight into our
customers
Why can‟t we use this to guide, personalise and help?
57. Endsleigh Insurance
All FS providers…
People are forming ever
bigger, and organised
communities of interest
How can we find ways to
tap into the greater
purchasing power and
specific needs they have
to create completely new
kinds of purchasing,
borrowing and saving
tools?
58. Endsleigh Insurance
Brands that successfully
tackle these issues will
create deeper connections
which is their
social imperative
And through this create
demand, loyalty and
advocacy which is their
commercial imperative
59. Endsleigh Insurance
Thank you
Get in touch with us to continue the conversation
Justin Basini Tom Farrand
07786548395 07748116479
justin@basini.com tomf@pipelineideas.com
www.basini.com www.pipelineideas.com (online Nov 2009)
@justinbasini (Twitter) @tomfarrand (Twitter)
Blog: www.blog.basini.com