The document summarizes interviews with four HR leaders - from Blockbuster, 20th Century Fox, and United Business Media - about the challenges their businesses and the HR profession face due to the economic downturn. The HR leaders discuss how the recession is affecting their sectors, key challenges for their businesses and HR, and how HR must enable flexibility and change to help companies adapt.
Presentation with audio commentary on trends that are affecting brands and brand strategy. Marketing and brand thinking from Justin Basini (www.basini.com) and Tom Farrand (www.pipelineideas.com). First presented at the Financial Services Forum, October 2009.
Content Sells Cars is showcasing content marketing best practices in the automotive industry.
Content is offering the aspiration, the inspiration and the education that's converting car brands' audiences into inspired, smarter, more loyal and more profitable customers.
Get content: http://www.sqills.be, info@sqills.be
1) KL Loh left his successful career at Fuji Xerox after 20 years to start his own cross-media marketing company called Golden Hope with business partner MK Leong.
2) They pioneered the use of personalized cross-media marketing campaigns in Malaysia by investing in technology from Fuji Xerox.
3) Their first major campaign for Armani Dolci chocolate was a success, with a 43% response rate that convinced many of the potential of cross-media marketing.
Frontline Thinking. Insight publication for automotive marketeersWe are Acuity
Acuity are automotive marketing experts and brand guardians to Citroen UK. Each quarter they create a free insight publication for automotive marketeers on how to increase sales and customer retention.
How to leverage national marketing at a local level.
Kwik-Fit. In need of a Kwik-Fix?
Interview with Claire Cardosi, Citroen UK
Innovations in automotive marketing: UK's first interactive mailer
The document discusses branding and marketing strategies. It emphasizes that brands must deliver consistent, premium experiences to build loyalty in the new media landscape where word-of-mouth is more influential than traditional broadcasting. Brands should focus on understanding consumers, maintaining relationships through various touchpoints, and collaborating internally and externally. The goal is to create powerful brands that enhance people's lives through great taste experiences.
The document discusses the importance of regional markets that are often overlooked by big brands. It notes that regional Australians see many TV ads for local companies that they have never seen ads for major brands. Regional markets account for 36% of the Australian population and have experienced strong growth. However, many major brands only dedicate 6% of their media buying budgets to regional markets, despite regional residents comprising 39% of their customer bases. The document advocates that big brands should pay more attention to regional markets as a way to get more value from their advertising spending.
Presentation with audio commentary on trends that are affecting brands and brand strategy. Marketing and brand thinking from Justin Basini (www.basini.com) and Tom Farrand (www.pipelineideas.com). First presented at the Financial Services Forum, October 2009.
Content Sells Cars is showcasing content marketing best practices in the automotive industry.
Content is offering the aspiration, the inspiration and the education that's converting car brands' audiences into inspired, smarter, more loyal and more profitable customers.
Get content: http://www.sqills.be, info@sqills.be
1) KL Loh left his successful career at Fuji Xerox after 20 years to start his own cross-media marketing company called Golden Hope with business partner MK Leong.
2) They pioneered the use of personalized cross-media marketing campaigns in Malaysia by investing in technology from Fuji Xerox.
3) Their first major campaign for Armani Dolci chocolate was a success, with a 43% response rate that convinced many of the potential of cross-media marketing.
Frontline Thinking. Insight publication for automotive marketeersWe are Acuity
Acuity are automotive marketing experts and brand guardians to Citroen UK. Each quarter they create a free insight publication for automotive marketeers on how to increase sales and customer retention.
How to leverage national marketing at a local level.
Kwik-Fit. In need of a Kwik-Fix?
Interview with Claire Cardosi, Citroen UK
Innovations in automotive marketing: UK's first interactive mailer
The document discusses branding and marketing strategies. It emphasizes that brands must deliver consistent, premium experiences to build loyalty in the new media landscape where word-of-mouth is more influential than traditional broadcasting. Brands should focus on understanding consumers, maintaining relationships through various touchpoints, and collaborating internally and externally. The goal is to create powerful brands that enhance people's lives through great taste experiences.
The document discusses the importance of regional markets that are often overlooked by big brands. It notes that regional Australians see many TV ads for local companies that they have never seen ads for major brands. Regional markets account for 36% of the Australian population and have experienced strong growth. However, many major brands only dedicate 6% of their media buying budgets to regional markets, despite regional residents comprising 39% of their customer bases. The document advocates that big brands should pay more attention to regional markets as a way to get more value from their advertising spending.
Kyoto is famous for its autumn foliage. In late November, the maple trees that line the Philosopher's Path in Kyoto turn vibrant shades of red and orange. Visitors flock to the historic city during this time of year to photograph and admire the beautiful scenery created by the changing leaves along the Path.
Standard Chartered Bank is focusing on opportunities in Asia, Africa, and the Middle East during the economic downturn while remaining cautious of future risks. Key challenges include continuing customer focus, seizing opportunities from changed competition, and ensuring operational effectiveness.
East London NHS Foundation Trust may face budget reductions due to less government funding, requiring continued cost savings. They are preparing for more private sector competition for services and focusing on staff engagement and development to improve culture and retention.
Novae is facing challenges common to many companies during an economic downturn, such as increased competition and the need for operational improvements, which their human resources department is helping to address.
Washington Internet Daily Vol 10_IMPACT Pg2interface77
The document summarizes comments from various advocates and experts on the Obama administration's efforts towards more open government, including the launch of Data.gov and plans to overhaul Regulations.gov. While supporters see these as positive initial steps, some raise concerns that basic transparency goals around posting legislation online are not being fully met. Critics argue more can still be done to make government information easily accessible to the public.
The document provides an overview of stuttering, including its definition, causes, treatment approaches, and tips for interacting with someone who stutters. It notes that stuttering involves involuntary repetitions and prolongations of sounds that interrupt speech. Treatment focuses on modifying stuttering rather than eliminating it to reduce fear and anxiety. The document recommends not drawing attention to failures, being patient and understanding, and seeking help from a specialist.
The document discusses interviews with three HR leaders - Joanne Carlin of MW Brands, Isadore Payne of Barloworld Handling, and Stephen Moir of Cambridgeshire County Council - about the challenges their organizations are facing during the economic downturn. Joanne discusses facing cost pressures and the need for innovation. Isadore says the materials handling sector has seen a 50% drop in volumes and that cultural change is now their biggest leadership challenge. Stephen notes the main challenge for local government is dealing with upcoming large budget cuts over the next 5 years.
Global institutions and global audiencesNaamah Hill
Global institutions like Disney dominate media production through their vast financial resources that allow extensive marketing and distribution worldwide. However, independent films can still succeed globally with a quality product like "The King's Speech", which earned over $400 million despite a smaller budget and target audience. While institutions produce most films, independent companies demonstrate there is appetite for alternatives through viral marketing and a compelling story. Overall, global institutions largely control media production, but independent films can still achieve influence.
The Walt Disney Company announced Q1 FY09 Financial Results finance7
The document summarizes Disney's Q1 FY09 earnings conference call. Bob Iger, President and CEO of Disney, noted that Disney's businesses were impacted by the weak economy and secular changes in consumer behavior. Iger discussed steps Disney is taking to mitigate the economic impact, including cost cuts, while protecting quality. He also addressed challenges in broadcasting, home video, and other businesses. CFO Tom Staggs provided details on financial results and outlook, noting weakness across many of Disney's lines of business due to the economy. Staggs also discussed Disney's strategies to manage costs while maintaining brand strength.
The document summarizes interviews with three HR directors - Anne from Rio Tinto, Nigel from Wincanton, and Paul from ISS UK - about how the global economic downturn is affecting their sectors. Anne notes that reduced demand in China has negatively impacted demand for metals and minerals. Nigel states that around 70% of products in homes have been through Wincanton's logistics and volumes are down double digits. Paul says customers are seeking more cost effective solutions while maintaining value. All three emphasize the importance of retaining customers, communicating confidently, and adapting to challenges.
This document summarizes interviews with three HR leaders - Anne Stevens of Rio Tinto, Nigel Sullivan of Wincanton, and Paul Pagliari of ISS UK - about the challenges their businesses face due to the economic downturn. Some of the key challenges mentioned include reduced demand impacting revenues and profits, retaining customers and market share, effective internal and external communication, and developing talent pipelines despite slower hiring. For HR specifically, the challenges involve supporting cost-cutting while retaining key talent, challenging business leaders to enact changes, and providing leadership through the uncertain period.
This document summarizes interviews with three HR leaders - Anne Stevens of Rio Tinto, Nigel Sullivan of Wincanton, and Paul Pagliari of ISS UK - about the challenges their businesses face due to the economic downturn. Some of the key challenges mentioned include reduced demand impacting revenues and profits, retaining customers and market share, effective internal and external communication, and developing talent pipelines despite slower hiring. For HR specifically, the challenges involve supporting cost-cutting while retaining key talent, challenging business leaders to change with the economic environment, and providing leadership through the uncertain times.
Change Your Paradigm with Preservation of WealthMike Childs
Preservation of Wealth (POW) offers a marketing strategy and benefit program to help people build wealth through savings on purchases and significant income from sales, as well as by purchasing precious metals like gold and silver coins and bullion, which are proven long-term assets that increase in value as other assets decline. POW aims to become the top company in the industry providing opportunities to create wealth through competitive metals pricing and an industry-leading compensation plan.
Carol Nyffenegger is a presentation graphics expert based in Boston, Massachusetts. She has over 25 years of experience in the nonprofit sector, having received public charity status in 1991 and making her first grant of $2,000 that same year. By 2009, she had made over 150,000 grants totaling over $25 million. Her philosophy is focused on growing impact through enhanced sophistication in business practices and grantmaking strategies.
This document provides an interview with John Neal, CEO of QBE Group, about the evolution and current state of QBE. Some key points:
- QBE has had an international presence for over 113 years and today operates across 37 countries with 14,500 employees. In recent years it has focused on becoming a truly global insurer rather than just international.
- It has simplified its operations through divesting some businesses and focusing on three core developed markets: Australia/NZ, UK/Europe, and North America, where it writes around $5B annually in each.
- It aims to have global capabilities while delivering locally to respect different geographies. Growth will come from both emerging markets and client retention through good
Differentiating In An Undifferentiated IndustryRod Brooks
This document discusses the marketing strategy and initiatives of PEMCO Insurance. It notes that PEMCO aims to differentiate itself in an undifferentiated industry by focusing on building strong local community relationships and empowering customers and agents to promote the brand through word-of-mouth marketing. Some key tactics mentioned include sponsoring numerous local events, empowering employees to support local causes, leveraging local retailers and services to promote shared community interests, and facilitating customer and agent engagement through service-oriented initiatives to generate positive conversations about the brand.
Michael Fox-Rabinovitz is an investment management executive with over 25 years of global experience in portfolio construction, asset allocation, investment analysis, and risk management. He has worked for major financial institutions like Enron, PricewaterhouseCoopers, Citigroup, and MGN Group in various portfolio management and leadership roles. Through his diverse international career, he has developed skills in understanding different cultural approaches to business and considering global implications when making decisions.
The Future of Destination Marketing Why all Marketing is Social MarketingAnna Pollock
The document discusses how destination marketing is shifting from traditional marketing approaches to social marketing approaches. It notes that customers now have more control over the information they access and share, and they turn to peer recommendations over company advertising. This shift requires destination marketers to understand their customers better by knowing where customers spend time online, what they are trying to achieve, and how to meaningfully connect with them through conversations and community building. All marketing is now social marketing as it is about building relationships and interactions more than pushing messages.
TVI is an international direct selling company with alliances across the world. It offers a global business opportunity through its travel and earn package that allows distributors to earn free vacations, flights, and thousands of dollars to spend through a multi-level marketing compensation plan. The plan includes a revolving matrix system to earn $15,000 repeatedly, residual income up to 10% of group sales, power pool sharing of 2% global revenue for top distributors, and luxury incentives like cars and villas.
HSBC Holdings is a global banking and financial services company headquartered in London. It is the world's 6th largest company and largest bank, with over $142 billion in revenue and $3.5 billion in net income. While no single region dominates, Hong Kong remains an important source of income. The document discusses HSBC's strategy of expanding its international branch network and leveraging its commercial banking strengths. It acknowledges mistakes made during the subprime crisis but outlines steps taken to recover, including closing its US subprime lending business while maintaining the profitable credit card division. The presentation aims to convince investors that HSBC is well-positioned for continued growth and profitability given its global scale and diversification.
Kyoto is famous for its autumn foliage. In late November, the maple trees that line the Philosopher's Path in Kyoto turn vibrant shades of red and orange. Visitors flock to the historic city during this time of year to photograph and admire the beautiful scenery created by the changing leaves along the Path.
Standard Chartered Bank is focusing on opportunities in Asia, Africa, and the Middle East during the economic downturn while remaining cautious of future risks. Key challenges include continuing customer focus, seizing opportunities from changed competition, and ensuring operational effectiveness.
East London NHS Foundation Trust may face budget reductions due to less government funding, requiring continued cost savings. They are preparing for more private sector competition for services and focusing on staff engagement and development to improve culture and retention.
Novae is facing challenges common to many companies during an economic downturn, such as increased competition and the need for operational improvements, which their human resources department is helping to address.
Washington Internet Daily Vol 10_IMPACT Pg2interface77
The document summarizes comments from various advocates and experts on the Obama administration's efforts towards more open government, including the launch of Data.gov and plans to overhaul Regulations.gov. While supporters see these as positive initial steps, some raise concerns that basic transparency goals around posting legislation online are not being fully met. Critics argue more can still be done to make government information easily accessible to the public.
The document provides an overview of stuttering, including its definition, causes, treatment approaches, and tips for interacting with someone who stutters. It notes that stuttering involves involuntary repetitions and prolongations of sounds that interrupt speech. Treatment focuses on modifying stuttering rather than eliminating it to reduce fear and anxiety. The document recommends not drawing attention to failures, being patient and understanding, and seeking help from a specialist.
The document discusses interviews with three HR leaders - Joanne Carlin of MW Brands, Isadore Payne of Barloworld Handling, and Stephen Moir of Cambridgeshire County Council - about the challenges their organizations are facing during the economic downturn. Joanne discusses facing cost pressures and the need for innovation. Isadore says the materials handling sector has seen a 50% drop in volumes and that cultural change is now their biggest leadership challenge. Stephen notes the main challenge for local government is dealing with upcoming large budget cuts over the next 5 years.
Global institutions and global audiencesNaamah Hill
Global institutions like Disney dominate media production through their vast financial resources that allow extensive marketing and distribution worldwide. However, independent films can still succeed globally with a quality product like "The King's Speech", which earned over $400 million despite a smaller budget and target audience. While institutions produce most films, independent companies demonstrate there is appetite for alternatives through viral marketing and a compelling story. Overall, global institutions largely control media production, but independent films can still achieve influence.
The Walt Disney Company announced Q1 FY09 Financial Results finance7
The document summarizes Disney's Q1 FY09 earnings conference call. Bob Iger, President and CEO of Disney, noted that Disney's businesses were impacted by the weak economy and secular changes in consumer behavior. Iger discussed steps Disney is taking to mitigate the economic impact, including cost cuts, while protecting quality. He also addressed challenges in broadcasting, home video, and other businesses. CFO Tom Staggs provided details on financial results and outlook, noting weakness across many of Disney's lines of business due to the economy. Staggs also discussed Disney's strategies to manage costs while maintaining brand strength.
The document summarizes interviews with three HR directors - Anne from Rio Tinto, Nigel from Wincanton, and Paul from ISS UK - about how the global economic downturn is affecting their sectors. Anne notes that reduced demand in China has negatively impacted demand for metals and minerals. Nigel states that around 70% of products in homes have been through Wincanton's logistics and volumes are down double digits. Paul says customers are seeking more cost effective solutions while maintaining value. All three emphasize the importance of retaining customers, communicating confidently, and adapting to challenges.
This document summarizes interviews with three HR leaders - Anne Stevens of Rio Tinto, Nigel Sullivan of Wincanton, and Paul Pagliari of ISS UK - about the challenges their businesses face due to the economic downturn. Some of the key challenges mentioned include reduced demand impacting revenues and profits, retaining customers and market share, effective internal and external communication, and developing talent pipelines despite slower hiring. For HR specifically, the challenges involve supporting cost-cutting while retaining key talent, challenging business leaders to enact changes, and providing leadership through the uncertain period.
This document summarizes interviews with three HR leaders - Anne Stevens of Rio Tinto, Nigel Sullivan of Wincanton, and Paul Pagliari of ISS UK - about the challenges their businesses face due to the economic downturn. Some of the key challenges mentioned include reduced demand impacting revenues and profits, retaining customers and market share, effective internal and external communication, and developing talent pipelines despite slower hiring. For HR specifically, the challenges involve supporting cost-cutting while retaining key talent, challenging business leaders to change with the economic environment, and providing leadership through the uncertain times.
Change Your Paradigm with Preservation of WealthMike Childs
Preservation of Wealth (POW) offers a marketing strategy and benefit program to help people build wealth through savings on purchases and significant income from sales, as well as by purchasing precious metals like gold and silver coins and bullion, which are proven long-term assets that increase in value as other assets decline. POW aims to become the top company in the industry providing opportunities to create wealth through competitive metals pricing and an industry-leading compensation plan.
Carol Nyffenegger is a presentation graphics expert based in Boston, Massachusetts. She has over 25 years of experience in the nonprofit sector, having received public charity status in 1991 and making her first grant of $2,000 that same year. By 2009, she had made over 150,000 grants totaling over $25 million. Her philosophy is focused on growing impact through enhanced sophistication in business practices and grantmaking strategies.
This document provides an interview with John Neal, CEO of QBE Group, about the evolution and current state of QBE. Some key points:
- QBE has had an international presence for over 113 years and today operates across 37 countries with 14,500 employees. In recent years it has focused on becoming a truly global insurer rather than just international.
- It has simplified its operations through divesting some businesses and focusing on three core developed markets: Australia/NZ, UK/Europe, and North America, where it writes around $5B annually in each.
- It aims to have global capabilities while delivering locally to respect different geographies. Growth will come from both emerging markets and client retention through good
Differentiating In An Undifferentiated IndustryRod Brooks
This document discusses the marketing strategy and initiatives of PEMCO Insurance. It notes that PEMCO aims to differentiate itself in an undifferentiated industry by focusing on building strong local community relationships and empowering customers and agents to promote the brand through word-of-mouth marketing. Some key tactics mentioned include sponsoring numerous local events, empowering employees to support local causes, leveraging local retailers and services to promote shared community interests, and facilitating customer and agent engagement through service-oriented initiatives to generate positive conversations about the brand.
Michael Fox-Rabinovitz is an investment management executive with over 25 years of global experience in portfolio construction, asset allocation, investment analysis, and risk management. He has worked for major financial institutions like Enron, PricewaterhouseCoopers, Citigroup, and MGN Group in various portfolio management and leadership roles. Through his diverse international career, he has developed skills in understanding different cultural approaches to business and considering global implications when making decisions.
The Future of Destination Marketing Why all Marketing is Social MarketingAnna Pollock
The document discusses how destination marketing is shifting from traditional marketing approaches to social marketing approaches. It notes that customers now have more control over the information they access and share, and they turn to peer recommendations over company advertising. This shift requires destination marketers to understand their customers better by knowing where customers spend time online, what they are trying to achieve, and how to meaningfully connect with them through conversations and community building. All marketing is now social marketing as it is about building relationships and interactions more than pushing messages.
TVI is an international direct selling company with alliances across the world. It offers a global business opportunity through its travel and earn package that allows distributors to earn free vacations, flights, and thousands of dollars to spend through a multi-level marketing compensation plan. The plan includes a revolving matrix system to earn $15,000 repeatedly, residual income up to 10% of group sales, power pool sharing of 2% global revenue for top distributors, and luxury incentives like cars and villas.
HSBC Holdings is a global banking and financial services company headquartered in London. It is the world's 6th largest company and largest bank, with over $142 billion in revenue and $3.5 billion in net income. While no single region dominates, Hong Kong remains an important source of income. The document discusses HSBC's strategy of expanding its international branch network and leveraging its commercial banking strengths. It acknowledges mistakes made during the subprime crisis but outlines steps taken to recover, including closing its US subprime lending business while maintaining the profitable credit card division. The presentation aims to convince investors that HSBC is well-positioned for continued growth and profitability given its global scale and diversification.
Goldman sachs ipo dilemma - case studyArun Palatty
Goldman Sachs considered going public through an IPO but ultimately decided against it due to concerns about how it would impact the firm's culture and business model. While an IPO would provide access to greater capital that was needed to keep up with competitors, the partners were worried it could dilute Goldman Sachs' culture of prioritizing long-term relationships over short-term profits. Going public also risked increased agency problems as employees and managers may prioritize boosting stock prices over serving clients. After much deliberation, Goldman Sachs chose to remain a private partnership to retain control over its destiny and unique way of doing business.
CDON Group Road Show Presentation December 2010CDON Group AB
This document provides an overview of CDON Group, a leading Nordic online retailer, in advance of a potential distribution of the company. It outlines CDON's market-leading positions in entertainment, fashion, and sports & health e-commerce across the Nordic region, with a track record of profitable growth. The presentation reviews CDON's brand portfolio and business areas, financial performance and position, and attractive market dynamics supporting continued expansion. It is intended to assist analysis for the potential distribution but does not constitute an offer to purchase securities.
The document announces The Power Within's first Canadian Money Summit event to be held on May 30, 2009 in Toronto. Over 3,000 people will gather to hear top financial experts discuss dealing with the current economic crisis and provide life changing solutions. Sponsorship opportunities are available for the event, including title sponsor, silver sponsor, trade show booths, event guide advertising, and event sampling. Expert speakers will address topics such as the global economic outlook, building wealth step-by-step, evaluating investment strategies, investing in the stock market, developing millionaire habits, and laws of prosperity.
The document summarizes the services and support provided by Coldwell Banker Residential Brokerage to agents. It outlines various types of support including office support, technology tools, marketing and advertising assistance, education and training opportunities, and additional services to help agents succeed. The document highlights Coldwell Banker's long history and national brand recognition as a benefit to agents.
Twenty Recruitment is a fast-growing independent recruitment business founded in 2009 during the recession. It has expanded rapidly to include eleven business streams across three industry sectors in Europe and the US. The founders, Paul Marsden and Adrian Kinnersley, previously founded and sold another successful recruitment business. Twenty aims to be an industry-defining brand by focusing on professional recruitment across multiple sectors rather than job boards. It has experienced strong growth, with 2010 revenue up 350% and net fee income up 250% compared to 2009. Twenty is seeking ambitious recruiters who see recruitment as a profession rather than just a process.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
1. VIEW FROM THE TOP
The latest HR market insight
ISSUE 1
As the world economy experiences the greatest crisis for many decades, Macmillan Davies Hodes'
CEO, John Baker has been meeting with HR leaders to find out the challenges their businesses
and HR face. In the first of a series of articles, he meets HR leaders from Blockbuster,
20th Century Fox and United Business Media.
John started his career in store management and then moved into HR where he has spent
the last 18 years. Initially working with Allied Domecq he moved to WH Smith and then on to
Mothercare where he was the Head of HR. John then moved out of sector to Homeserve
where he was HR Director for Homeserve Property Repairs. He is currently the HR Director
for Blockbuster Entertainment Ltd in the UK on an interim assignment.
John Lambert
Interim HR Director
Blockbuster UK
In 2007, Jennifer moved from EMAP to UBM. She is responsible for developing the Group
wide talent management strategy and works with the Divisional leadership teams to ensure a
positive culture across the business to support profitable growth. Before moving into HR,
Jennifer spent a number of years with the Hay Group, and prior to that held positions in
banking and executive search. Her passion is enabling individuals and organisations to
unlock their potential.
Jennifer Duvalier
Group People & Culture Director
United Business Media
Kirstin has performed a number of HR roles at ITV, Warner Bros, Ziff Davis, Discovery Network
Europe and more recently 20th Century Fox. As the head of International HR at Discovery
Kirstin had responsibility across Europe, Latin America and Asia. Here, Kirstin led a number of
change management projects including an international talent review. In 2008 Kirstin moved to
20th Century Fox where she currently heads up Human Resources for Europe with
responsibility across 14 countries. Kirstin is a Chartered Fellow of the Chartered Institute of
Personnel Development and an accredited coach with the International Coaching Federation.
Kirstin Furber
Executive Director HR, Europe
LONDON - MANCHESTER
20th Century Fox
WWW.MDH.CO.UK
2. VIEW FROM THE TOP – ISSUE 1 mdh.co.uk
How is the global downturn From a more immediate perspective, other challenges
would be in retail price deflation and people shopping less.
affecting your sector? From a market share perspective, we have 660 stores
throughout the UK, as a relatively small unit retailer we’re up
against tough competition from the multiple grocers
John entering our retail space.”
“2008 was a strong year for us. 2009 is going to be Kirstin
naturally challenging from a retail perspective but there are
also lots of opportunities. The needs of our customers are
“ Our cinema distribution arm is doing very well at the moment.
Even if people have a big HD TV at home, the cinema is an
changing and we are not only well placed to meet them, our
inexpensive night out and there’s still nothing like seeing a
diversification aims to broaden our appeal. ” movie on the big screen! TV distribution remains strong as ever
Kirstin – the negotiations naturally become more challenging in times
like this, however, crucially we own the ‘content’ and it is
“Across the globe, cinema attendance is generally on the content which is driving all aspects of media at the moment.
up. This is true in most of the countries where Fox operates.
It’s understandable, especially with so many depressing The area of our business facing the biggest challenge is
headlines in the newspapers, people are looking for Home Entertainment, mainly due to the widely publicised
escapism and some light relief. Fox’s film Slumdog issues the high street retailers are facing. Our Home
Millionaire is a good example of this as it has an uplifting Entertainment division is looking at new distribution
channels however it remains one of the most fast-changing
storyline about hope and dreams coming true.
and adaptable industries – so change is nothing new to
Piracy remains a challenge for our industry particularly in them! Consumer demand for Blu-ray is increasing rapidly
certain countries, however the advent of digital cinema will and with the high number of people owning HD TVs and
make it much more difficult to copy films which will result in Blu-ray players, we expect to see demand staying high.
sharp deterioration in quality in piracy. This is a major positive Especially as often people will choose a night in with a DVD
development for the Entertainment sector. and a bottle of wine over going to a restaurant. ”
Overall, the economic situation puts more pressure on our Jennifer
sector to carefully review its investment strategy. The biggest
rewards still come from taking the biggest risks however, as is
“ Autonomy and agility are the characteristics of our
business, and creating an environment that drives profitable
the case for everyone right now, this is a nerve-wracking time to
growth in a positive culture is key to our success.
be taking risks.”
From a macro context the recession means that capabilities
Jennifer and succession planning are a priority for us in 2009.
Identifying what capabilities we need in the business to ensure
“ B2B media services are quite different to B2C so you could
we can change at speed have never been more important.
suggest that the downturn has had a different effect on us
How leadership roles differ given that capability shift and how
than our consumer media peers. One of the significant
we gain clarity of the people agenda are key issues.
challenges in our sector is convergence of technology.
Future proofing the business, is also about getting a view on
Our business model broadened away from advertising
who fits within that agenda, and ensuring that we add value
based models to include data and events based revenue
from the centre.”
over the past 4 years. We are less exposed than those who
haven’t. There have been some quite profound survival
challenges within the media sector for a number of years What are the key
and as a result our industry is used to change. ”
challenges for HR?
What are the key challenges John
for your business? “Our challenge at Blockbuster is largely around capability.
Delivering a consistent level of customer service across
multiple retail outlets is important to the customer
John experience. As a decentralized business each shop needs to
be equally good at training, recruiting and retailing.
“There are a number of challenges. Our brand and model
as a film and game rental business is very strong. The long Developing the commercial acumen of each store manager
term challenge is around how customers access digital to ensure customers have a great experience whilst
content. We’re strengthening our offer as a retailer in the maximising our commercial opportunity is essential.
product areas of film, games and digital lifestyle. We have Choosing the right talent to take the business forward and
been focussing on this during the last 2-3 years and have providing the right set of tools to equip them with the
built a strong position in this area. changes our business is going through is fundamental.
3. VIEW FROM THE TOP – ISSUE 1 mdh.co.uk
As for my profession I feel that there’s still a disappointing creative about how they conduct their business. We must
mediocracy within HR functions. In the early days HR was provide the platforms and mechanisms to do things and think
seen as very transactional and whilst acceptance as an about things in a different way. It’s down to HR to help position
equal business partner is increasing, I don’t believe we the ‘permission’ culture to go ahead and try new things. The
have reached a point where we are accepted as equal problem is we’re not given much time to test ideas, so it’s
business partners in the majority of businesses. I feel important to drive a culture that enables people to ‘just do it’
there is still much to prove in terms of expertise and in the knowledge that risk-taking is permissible. Smart
credibility. Other chartered bodies seem to provide more companies will focus on adapting and re-focusing their best
rigour in delivering consistently capable professionals. people. Organisations need to fully embrace their approach to
managing people and ensure they recognise great work.
On a more positive note. There are some great individuals
and teams in businesses who have shown real strength in 20th Century Fox has always been remarkably good at
delivering added value to their businesses. I would just like adapting to change. The company has survived many
to see more of it more of the time. ” tough times and through being lean and resilient has good
muscle for dealing with the present situation. My hope is
Kirstin that we will continue to develop our people, focus our
objectives and grow our business. Certainly, our consumers
“In our business it’s essential for HR to be a flexible enabler have an expectation and would want us to strive for
of change. It’s always been important for HR professionals nothing less!”
to have commercial acumen as well as technical expertise,
however in this climate the need for pragmatic, action- Jennifer
oriented advice is stronger than ever. It’s not just about
recognising the changes, it’s about identifying how the “This is a chapter that has brought, and will continue to bring,
business can successfully work through them and, where tough decisions to a head. When times are good organisations
possible, even benefit from them. tend not to tackle these issues, especially where people are
concerned. The recession can be the chill wind for structural
Many companies have announced job losses which is difficult transformation that might not have happened otherwise.
for everyone concerned – including HR professionals. It’s
HR in general has been an introspective function and
easy for people to get drawn into the doom and gloom, even
needs to be tougher. It needs to stop talking about roles
when it’s not affecting them directly. I subscribe to the
and get under the skin of the business. Recession is an
opposite point of view which is to embrace these times as an
opportunity to be more creative – look at interventions that
opportunity to do something different. It is by being innovative
can shape and deliver for the business. You have to
and thinking laterally that we can see new ways of working,
understand the drivers for the business and understand
new business opportunities and new ways to invigorate our
and really use the language of other business partners.
people to succeed in these turbulent times.
Take finance – they don’t focus on the numbers alone,
For any business, in order to continue to excel we need to they focus on the overall commerciality of the business.
differentiate ourselves through creativity. It falls to HR to work How many HR professionals do this? How many have even
with Executives and Managers to help galvanise talent to be managed a P&L? ”
Next issue – May 09
Find out what’s challenging the HR Leaders in other sectors. Three more HR Leaders share their
views on the current economy and the challenges that their businesses and HR face.
If you would like to participate in ‘A View from the Top’ and share your views with the HR
community, please contact John Baker on the number below.
Get in touch
John Baker Chris Archer Angela Franks Darren Hayman
CEO Macmillan Davies Hodes MDH Interim MDH Futurexec
020 7551 4732 020 7551 4710 020 7551 4668 020 7551 4761
jbaker@mdh.co.uk carcher@mdh.co.uk afranks@mdh.co.uk dhayman@mdh.co.uk
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