The document announces a four-part branding and marketing strategy series hosted by Sarah Stahl of Avant-Creative. The series will cover refining a brand, defining the unique selling proposition, developing a style guide, and ensuring consistent communication. It emphasizes that a brand kit or style guide establishes design standards to maintain a brand's cohesive identity across all communication projects and provides examples of executing a style guide.

1. THE BRAND AND
BEYOND SERIES
WITH MARKETING STRATEGIST
SARAH STAHL OF AVANT-CREATIVE
SEPTEMBER 6, 13, 20 & 27

2. BRIEF OVERVIEW
6TH = BRAND REFRESHER COURSE
13TH = DEFINE YOUR UNIQUE SELLING PROPOSITION
20TH = THE STYLE GUIDE DEVELOPMENT PROCESS
27TH = CREATING CONSISTENT COMMUNICATION

3. WHAT IS A BRAND KIT?
SETS THE DESIGN CONFINES TO ENSURE BRAND CONSISTENCY.

4. WHY THEY ARE NEEDED?
ASSIGNS A PERSONAL IDENTITY TO YOUR BRAND

5. HOW TO APPLY THEM.
THE DESIGN STANDARDS FOR ALL COMMUNICATION PROJECTS.

6. START WITH PINTEREST.
LOGO DESIGN THAT WAS BASED OFF OF AN INDUSTRIAL OFFICE.

7. LOGO DICTATES DESIGN.
SETS THE DESIGN CONFINES TO WORK WITHIN TO ENSURE BRAND CONSISTENCY

8. BRAND COHESION.

9. EXECUTION EXAMPLES.
WHAT DAY TO DAY USE OF A BRAND KIT OR STYLE GUIDE LOOKS LIKE.

10. BUILD YOUR BRAND!
USE CANVA'S BRAND TOOL FOR $24 PER MONTH

11. L E T ' S C H A T .
WWW.AVANT-CREATIVE.COM
@AVANTCREATIVES