Have a look at the full Engagement Factory story here. We welcome you as part of our community and hope you will embark on a journey with us, so we can help share your inspiring story with the world. Call us: +31 40 28 700 29 Email: netherlands@engagementfactory.com Web: https://www.engagementfactory.com/

1. The story of
Engagement Factory
July 2019

2. “When we change,
we change the world
around us. Change is
our ethos.”
Human beings: Traits
• The ancient art of communicating
• Story-telling
• A sense of community
• Belonging to a tribe
(that share a common set of values)
“When we change, we
change the world around
us. Change is our ethos.”
– Jos Caelers, CEO of Engagement Factory
Personal Connections
• The ancient art of communicating
• Story-telling
• A sense of community
• Belonging to a tribe
(that share a common set of
values)
Δ is core to being human.
The Greek letter Delta (δέλτα) is a symbol used to denote change. As humans, we are constantly
evolving. When we change, we change the world around us. Change is our ethos.
Human emotions are created by our experiences.
These emotions are the primary influence of the choices we make. Collectively, these choices
determine how humans behave which then affects the experience of other human beings. As humans,
we want to feel the emotion of our own experience and the experience of others which develops deeper
empathy and understanding.

3. Providing
state-of-the-art
digital relevance
through innovation,
teamwork and our
passion for customer
success.
That’s our mission!

4. “Our vision is to make brands relevant to
people, turning conversations and
involvement into sales results.”

5. Our purpose.
It’s not about telling you our story.
It’s about us telling your story.
It’s the age-old marketing mantra: get the right people in the right
place at the right time and your customer engagement soars. Our job,
is to give that mantra a modern spin and connect the digital dots to
help you deliver exceptional customer engagement.
We thrive on re-defining the digital space with the perfect blend of
technical know-how, creative flare and strategic excellence. By
keeping customer engagement at the core, our aim is to humanize
the digital experience for your customers.
We unite the right data with innovative engagement strategies to tell
your story and forge meaningful interactions with customers that drive
business growth.
Engagement Factory is dedicated to helping you deliver - and always
with the same fierce commitment to results.
Creating
human connections
in the digital age.

6. Brand promise.
Engagement Factory is a leading
global agency that enables companies
realise their strategic objectives. We do this by
enabling connected customer journeys with the
right technology, content and creative that
converts and drives ROI.

7. Brand
values.
Team players
We believe in the
power of working
together in a
collaborative way.
Every function and
every individual is
equally as
important.
Outstanding
We create and craft
memorable
experiences that
sparks action.
Inspiring
We thrive on
creativity and strive
to accomplish things
in a manner that no
one has done
before.
Engaging
It’s in our name after
all. We are able to
influence and relate
to people through all
interactions. We’re
able to keep things
fresh and exciting
as we work on
different brands with
varying objectives.

8. Fearless innovators driven to explore.
At the same time, we maintain our role
as a genuine, trustworthy
collaborator/partner. We must project
these personality characteristics at
every touch point with our customers,
consistently and continually.
Brand
personality.

9. Our logo.

10. 2013 – 2014
First version
Evolution
2014 – 2018
The current EF logo
2018 – now
No more shading in the logo

11. Our logo is a very
valuable asset.
We must treat it
nicely!
As our name suggests, we connect
people. In our case we connect
customers to a brand and vice versa.
This connection can also be seen in
our logo; what resembles an E can
also be seen as an F.
The underlying form of the logo (hexagon) shows how
diverse we are as a company, both our employees and
their origins, the range of our services and the
customers who we serve. In addition, this form also
connects with the 'factory' side of our company;
a machine only runs smoothly when all parts are
functioning correctly down to the last bolt.

12. A hexagon is a polygon with 6 degrees and 6 vertices.
The meaning of 6 include:
• Communication
• Interfacing
• Balance
• Union
It is also one of the geometric shapes found in nature (honeycomb) and it is associated
with bees and their co-operative, efficient and hard working natures.
Interesting fact:
Did you know the honeycomb is one of the strongest and most efficient structures
found naturally in nature?
This is symbolic to our EF way of working – sharp, efficient and of a superb quality,
naturally!
The colour orange – attributed to our Dutch head office, also has very high visibility and
is often used to gain attention. It still gets your message noticed without the bold, in-
your-face presence that the color red has. Orange is the color of joy and creativity.
Orange promotes a sense of general wellness and emotional energy that should be
shared, such as compassion, passion, and warmth.

13. www.engagementfactory.com
Let’s tell your story