SlideShare a Scribd company logo
1 of 6
Group A
 The model was developed by John Storey in 1989. He saw HRM as a more
humane approach to employment management (soft approach of human resource
management). His emphasis was on commitment rather than compliance and he
saw human capability as what differentiates organizations.
 The model was based on four components: Beliefs, Strategic qualities, Role of line
managers and Key levers.
BELIEFS:
He believed that human resource is the most important factor of production.
Organizations success is based on the commitment and capabilities of their
employees, therefore employees should be treated as valuable assets and not mere
factors of production.
STRATEGIC QUALITIES:
HRM is strategic in nature and therefore requires the attention of the senior
managers and top executives. It is also the most important source of competitive
advantage. HR strategies are dynamic in nature; they take into consideration their
business environment changes.
ROLE OF LINE MANAGER:
It is clear from HRM philosophy that people management is too important to be
left to personnel specialist and this is seen through the strong link that exists between
employees and line managers. Line managers perform HRM roles in their day to day
activities.
KEY LEVERS:
Culture is more important than procedures and systems because it reduces the
case of conflict in an organization thereby increasing understanding and unity. This is
primarily important because culture management brings consensus on overall
organization values, beliefs and assumptions. It is essential in flexibility and
commitment.
The storey model
The storey model

More Related Content

What's hot

Introduction to Human Resource Management Evolution, Objective, Nature, Philo...
Introduction to Human Resource Management Evolution, Objective, Nature, Philo...Introduction to Human Resource Management Evolution, Objective, Nature, Philo...
Introduction to Human Resource Management Evolution, Objective, Nature, Philo...Rai University Ahmedabad
 
Chapter 1 Strategic HRM
Chapter 1 Strategic HRMChapter 1 Strategic HRM
Chapter 1 Strategic HRMLo-Ann Placido
 
Human Resource Management ( competitive advantage)
Human Resource Management ( competitive advantage)Human Resource Management ( competitive advantage)
Human Resource Management ( competitive advantage)fathima habeeb
 
Strategic Human Resource Management (SHRM)
Strategic Human Resource Management (SHRM)Strategic Human Resource Management (SHRM)
Strategic Human Resource Management (SHRM)Sheetal Wagh
 
Strategic Human Resource Management (SHRM) - MBA 423 Human Resources Manageme...
Strategic Human Resource Management (SHRM) - MBA 423 Human Resources Manageme...Strategic Human Resource Management (SHRM) - MBA 423 Human Resources Manageme...
Strategic Human Resource Management (SHRM) - MBA 423 Human Resources Manageme...Stuart Gow
 
Environment of hrm
Environment of hrmEnvironment of hrm
Environment of hrmJETISH
 
STRATEGIC HUMAN RESOURCE MANAGEMENT NOTES
STRATEGIC HUMAN RESOURCE MANAGEMENT NOTESSTRATEGIC HUMAN RESOURCE MANAGEMENT NOTES
STRATEGIC HUMAN RESOURCE MANAGEMENT NOTESBilal's Academy
 
Harvard model of hrm 2
Harvard model of hrm 2Harvard model of hrm 2
Harvard model of hrm 2NaeemUllah67
 
HRM in changing Environment
HRM in changing EnvironmentHRM in changing Environment
HRM in changing EnvironmentJitender Yadav
 
Human Resource planning
Human Resource planningHuman Resource planning
Human Resource planningAnything Group
 
David Ulrich's HR Model
David Ulrich's HR ModelDavid Ulrich's HR Model
David Ulrich's HR ModelCreativeHRM
 
Chapter 2 strategic human resource planning
Chapter 2 strategic human resource planningChapter 2 strategic human resource planning
Chapter 2 strategic human resource planningLo-Ann Placido
 
Human Resource Planning | Forecasting | HR Demand & HR Supply | Recruitment &...
Human Resource Planning | Forecasting | HR Demand & HR Supply | Recruitment &...Human Resource Planning | Forecasting | HR Demand & HR Supply | Recruitment &...
Human Resource Planning | Forecasting | HR Demand & HR Supply | Recruitment &...HR Mukul Gupta
 
Human resource planning & development
Human resource planning & developmentHuman resource planning & development
Human resource planning & developmentkavita sharma
 

What's hot (20)

Introduction to Human Resource Management Evolution, Objective, Nature, Philo...
Introduction to Human Resource Management Evolution, Objective, Nature, Philo...Introduction to Human Resource Management Evolution, Objective, Nature, Philo...
Introduction to Human Resource Management Evolution, Objective, Nature, Philo...
 
Chapter 1 Strategic HRM
Chapter 1 Strategic HRMChapter 1 Strategic HRM
Chapter 1 Strategic HRM
 
UNIT 1, HRM CONCEPTS
UNIT 1, HRM CONCEPTSUNIT 1, HRM CONCEPTS
UNIT 1, HRM CONCEPTS
 
Human Resource Management ( competitive advantage)
Human Resource Management ( competitive advantage)Human Resource Management ( competitive advantage)
Human Resource Management ( competitive advantage)
 
Hrm in a changing environment
Hrm in a changing environmentHrm in a changing environment
Hrm in a changing environment
 
Strategic Human Resource Management (SHRM)
Strategic Human Resource Management (SHRM)Strategic Human Resource Management (SHRM)
Strategic Human Resource Management (SHRM)
 
Strategic Human Resource Management (SHRM) - MBA 423 Human Resources Manageme...
Strategic Human Resource Management (SHRM) - MBA 423 Human Resources Manageme...Strategic Human Resource Management (SHRM) - MBA 423 Human Resources Manageme...
Strategic Human Resource Management (SHRM) - MBA 423 Human Resources Manageme...
 
Environment of hrm
Environment of hrmEnvironment of hrm
Environment of hrm
 
HR CHALLENGES
HR CHALLENGESHR CHALLENGES
HR CHALLENGES
 
1. introduction to hrm
1. introduction to hrm1. introduction to hrm
1. introduction to hrm
 
STRATEGIC HUMAN RESOURCE MANAGEMENT NOTES
STRATEGIC HUMAN RESOURCE MANAGEMENT NOTESSTRATEGIC HUMAN RESOURCE MANAGEMENT NOTES
STRATEGIC HUMAN RESOURCE MANAGEMENT NOTES
 
Harvard model of hrm 2
Harvard model of hrm 2Harvard model of hrm 2
Harvard model of hrm 2
 
Introduction to shrm
Introduction to shrmIntroduction to shrm
Introduction to shrm
 
HRM in changing Environment
HRM in changing EnvironmentHRM in changing Environment
HRM in changing Environment
 
Human Resource planning
Human Resource planningHuman Resource planning
Human Resource planning
 
Case study hrm 5 cases
Case study hrm  5 casesCase study hrm  5 cases
Case study hrm 5 cases
 
David Ulrich's HR Model
David Ulrich's HR ModelDavid Ulrich's HR Model
David Ulrich's HR Model
 
Chapter 2 strategic human resource planning
Chapter 2 strategic human resource planningChapter 2 strategic human resource planning
Chapter 2 strategic human resource planning
 
Human Resource Planning | Forecasting | HR Demand & HR Supply | Recruitment &...
Human Resource Planning | Forecasting | HR Demand & HR Supply | Recruitment &...Human Resource Planning | Forecasting | HR Demand & HR Supply | Recruitment &...
Human Resource Planning | Forecasting | HR Demand & HR Supply | Recruitment &...
 
Human resource planning & development
Human resource planning & developmentHuman resource planning & development
Human resource planning & development
 

Similar to The storey model

Hrm 1 vtu_sem_2
Hrm 1 vtu_sem_2Hrm 1 vtu_sem_2
Hrm 1 vtu_sem_2amitgleam
 
Introduction to hrm
Introduction to hrm Introduction to hrm
Introduction to hrm Swarup Dutta
 
Conceptual framework of hrm
Conceptual framework of hrmConceptual framework of hrm
Conceptual framework of hrmNcell
 
Human Resource Management and Its Importance
Human Resource Management and Its ImportanceHuman Resource Management and Its Importance
Human Resource Management and Its Importanceprachimba
 
Hrm presentation.pptx
Hrm presentation.pptxHrm presentation.pptx
Hrm presentation.pptxWMEmraanElahi
 
Human resources management sara babiker
Human resources management sara babikerHuman resources management sara babiker
Human resources management sara babikeresarbab
 
Introduction to human resource management (3)
Introduction to human resource management (3)Introduction to human resource management (3)
Introduction to human resource management (3)Diksha Gupta
 
Understanding HRM.ppt
Understanding HRM.pptUnderstanding HRM.ppt
Understanding HRM.pptKhubaibHikmat
 
Introduction To Human Resourcespptx
Introduction To Human ResourcespptxIntroduction To Human Resourcespptx
Introduction To Human ResourcespptxNITALIMITRA
 
Importance Of Aligning Human Resources With Strategy
Importance Of Aligning Human Resources With StrategyImportance Of Aligning Human Resources With Strategy
Importance Of Aligning Human Resources With StrategyNISHA SHAH
 
Perspectives of hrm
Perspectives of hrmPerspectives of hrm
Perspectives of hrmAKSHAYA0000
 
Introduction to Human Rresource M Lecture 1.ppt
Introduction to Human Rresource M Lecture 1.pptIntroduction to Human Rresource M Lecture 1.ppt
Introduction to Human Rresource M Lecture 1.pptYounas Khan
 
Characteristics of HRM - human resource management
Characteristics of HRM  - human resource managementCharacteristics of HRM  - human resource management
Characteristics of HRM - human resource managementmanumelwin
 

Similar to The storey model (20)

Hrm 1 vtu_sem_2
Hrm 1 vtu_sem_2Hrm 1 vtu_sem_2
Hrm 1 vtu_sem_2
 
Introduction to hrm
Introduction to hrm Introduction to hrm
Introduction to hrm
 
Conceptual framework of hrm
Conceptual framework of hrmConceptual framework of hrm
Conceptual framework of hrm
 
Selection
SelectionSelection
Selection
 
ASSIGNMENT.pdf
ASSIGNMENT.pdfASSIGNMENT.pdf
ASSIGNMENT.pdf
 
Human Resource Management and Its Importance
Human Resource Management and Its ImportanceHuman Resource Management and Its Importance
Human Resource Management and Its Importance
 
Shrm unit 1
Shrm unit 1Shrm unit 1
Shrm unit 1
 
Introduction to HRM
Introduction to HRMIntroduction to HRM
Introduction to HRM
 
Hrm presentation.pptx
Hrm presentation.pptxHrm presentation.pptx
Hrm presentation.pptx
 
management .pptx
management .pptxmanagement .pptx
management .pptx
 
Introduction to hrm
Introduction to hrmIntroduction to hrm
Introduction to hrm
 
Human resources management sara babiker
Human resources management sara babikerHuman resources management sara babiker
Human resources management sara babiker
 
Introduction to human resource management (3)
Introduction to human resource management (3)Introduction to human resource management (3)
Introduction to human resource management (3)
 
Understanding HRM.ppt
Understanding HRM.pptUnderstanding HRM.ppt
Understanding HRM.ppt
 
Introduction To Human Resourcespptx
Introduction To Human ResourcespptxIntroduction To Human Resourcespptx
Introduction To Human Resourcespptx
 
Importance Of Aligning Human Resources With Strategy
Importance Of Aligning Human Resources With StrategyImportance Of Aligning Human Resources With Strategy
Importance Of Aligning Human Resources With Strategy
 
Perspectives of hrm
Perspectives of hrmPerspectives of hrm
Perspectives of hrm
 
3552816.ppt
3552816.ppt3552816.ppt
3552816.ppt
 
Introduction to Human Rresource M Lecture 1.ppt
Introduction to Human Rresource M Lecture 1.pptIntroduction to Human Rresource M Lecture 1.ppt
Introduction to Human Rresource M Lecture 1.ppt
 
Characteristics of HRM - human resource management
Characteristics of HRM  - human resource managementCharacteristics of HRM  - human resource management
Characteristics of HRM - human resource management
 

Recently uploaded

UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jisc
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxPooja Bhuva
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxJisc
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...Amil baba
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Tatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf artsTatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf artsNbelano25
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxJisc
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxPooja Bhuva
 
latest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answerslatest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answersdalebeck957
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsSandeep D Chaudhary
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 

Recently uploaded (20)

UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Tatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf artsTatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf arts
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
latest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answerslatest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answers
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 

The storey model

  • 2.  The model was developed by John Storey in 1989. He saw HRM as a more humane approach to employment management (soft approach of human resource management). His emphasis was on commitment rather than compliance and he saw human capability as what differentiates organizations.  The model was based on four components: Beliefs, Strategic qualities, Role of line managers and Key levers.
  • 3. BELIEFS: He believed that human resource is the most important factor of production. Organizations success is based on the commitment and capabilities of their employees, therefore employees should be treated as valuable assets and not mere factors of production. STRATEGIC QUALITIES: HRM is strategic in nature and therefore requires the attention of the senior managers and top executives. It is also the most important source of competitive advantage. HR strategies are dynamic in nature; they take into consideration their business environment changes.
  • 4. ROLE OF LINE MANAGER: It is clear from HRM philosophy that people management is too important to be left to personnel specialist and this is seen through the strong link that exists between employees and line managers. Line managers perform HRM roles in their day to day activities. KEY LEVERS: Culture is more important than procedures and systems because it reduces the case of conflict in an organization thereby increasing understanding and unity. This is primarily important because culture management brings consensus on overall organization values, beliefs and assumptions. It is essential in flexibility and commitment.