"Ontological Cosmology: You Want To Live In A Universe With No Faster Than Light Travel" - There are things you shouldn't want, and FTL travel is one of them. Our reality is too precious to give it up, and the fractal boundaries of it deserve to be explored by more than boringly uniform Jupiter Brains whose computronium hunger swallowed up everything. How can we coexist with symbiotic AGIs and have fun together in an unbounded Universe?
Exponentials and Networks - The Existential Challenge Of Radical Innovation For The Enterprise
Exponential technologies tend to take even the experts by surprise. The centralized and hierarchical organizations are under threat by nimbler and more resilient decentralized networks.
How can modern enterprises survive the combined challenges of technological and organizational innovation, internalizing the processes that make companies great and thrive?
神山町・国府町・石井町商工会青年部合同セミナー「もっと!ビジネスに活かすFacebook活用セミナー」において「facebookグループの活用」をテーマとしたお話を2013年11月22日(金)徳島県石井町でさせて頂きました。
もっと!ビジネスに活かすFacebook活用セミナー | ノダタケオ on WEB
http://changmedia.jp/archives/81
BRMs Must Add Digital Business Leadership Skills To Their Toolkit To Remain S...Ibrahim Jackson
This document discusses how BRMs must adopt digital business leadership skills to remain successful. It highlights that generating business value requires strong relationships with business partners. Personal power, developed through practice, is key to impactful relationships. An effective IT strategy speaks to strategic questions, links to business goals, surfaces innovative ideas, and maximizes value. The document also contrasts traditional inside-out BRMs with needed outside-in digital business leaders who advise on front office technology needs and work with a variety of solution sources.
This document discusses the themes of networked exponentials and achieving more in a hyperconnected world. Some key points discussed include:
- Exponential technologies like AI, robotics, biotech, and networks are accelerating and having unexpected consequences.
- Resources in a digital world include things like energy, reputation, ambition rather than just material resources.
- Principles of open source, distributed, and decentralized systems allow for greater transparency, trust and innovation.
- Conclusions discuss the privilege of failure in innovating and importance of continually adapting to opportunities in this environment.
Este documento fornece informações sobre uma empresa brasileira, incluindo seu número de inscrição, data de abertura, nome, endereço, atividades econômicas, sócios e capital social.
Lord of the Flies was published in 1954 and explores what happens when a group of young boys are left stranded on a deserted island after their plane is shot down during a war. They establish rules and try to build a society using a conch shell to call meetings, but factions emerge between Ralph and Piggy's group that want order versus Jack's hunters who grow more savage. Their civilization breaks down over time and Simon is killed in a frenzy, then Roger kills Piggy and the boys hunt Ralph like an animal until rescuers arrive, seeing the boys have become savage and bloodthirsty.
A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.
"Ontological Cosmology: You Want To Live In A Universe With No Faster Than Light Travel" - There are things you shouldn't want, and FTL travel is one of them. Our reality is too precious to give it up, and the fractal boundaries of it deserve to be explored by more than boringly uniform Jupiter Brains whose computronium hunger swallowed up everything. How can we coexist with symbiotic AGIs and have fun together in an unbounded Universe?
Exponentials and Networks - The Existential Challenge Of Radical Innovation For The Enterprise
Exponential technologies tend to take even the experts by surprise. The centralized and hierarchical organizations are under threat by nimbler and more resilient decentralized networks.
How can modern enterprises survive the combined challenges of technological and organizational innovation, internalizing the processes that make companies great and thrive?
神山町・国府町・石井町商工会青年部合同セミナー「もっと!ビジネスに活かすFacebook活用セミナー」において「facebookグループの活用」をテーマとしたお話を2013年11月22日(金)徳島県石井町でさせて頂きました。
もっと!ビジネスに活かすFacebook活用セミナー | ノダタケオ on WEB
http://changmedia.jp/archives/81
BRMs Must Add Digital Business Leadership Skills To Their Toolkit To Remain S...Ibrahim Jackson
This document discusses how BRMs must adopt digital business leadership skills to remain successful. It highlights that generating business value requires strong relationships with business partners. Personal power, developed through practice, is key to impactful relationships. An effective IT strategy speaks to strategic questions, links to business goals, surfaces innovative ideas, and maximizes value. The document also contrasts traditional inside-out BRMs with needed outside-in digital business leaders who advise on front office technology needs and work with a variety of solution sources.
This document discusses the themes of networked exponentials and achieving more in a hyperconnected world. Some key points discussed include:
- Exponential technologies like AI, robotics, biotech, and networks are accelerating and having unexpected consequences.
- Resources in a digital world include things like energy, reputation, ambition rather than just material resources.
- Principles of open source, distributed, and decentralized systems allow for greater transparency, trust and innovation.
- Conclusions discuss the privilege of failure in innovating and importance of continually adapting to opportunities in this environment.
Este documento fornece informações sobre uma empresa brasileira, incluindo seu número de inscrição, data de abertura, nome, endereço, atividades econômicas, sócios e capital social.
Lord of the Flies was published in 1954 and explores what happens when a group of young boys are left stranded on a deserted island after their plane is shot down during a war. They establish rules and try to build a society using a conch shell to call meetings, but factions emerge between Ralph and Piggy's group that want order versus Jack's hunters who grow more savage. Their civilization breaks down over time and Simon is killed in a frenzy, then Roger kills Piggy and the boys hunt Ralph like an animal until rescuers arrive, seeing the boys have become savage and bloodthirsty.
A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.
The document discusses inbound marketing strategies for startups. It recommends optimizing SEO through keyword research, claiming local business listings, and setting up an affiliate program. It also suggests blogging on the right platform and writing about topics relevant to the company. Using social media to connect with target communities and discussion marketing through guest writing and forums are also outlined. Organizing real-life events like meetups and sponsoring charities is presented as another strategy.
How do we communicate with trillions of machines? We don’t. It is up to them to find ways to aggregate the information they collect and present it in ways that humans can use. It is the duty of the localization industry to lead the development of guidelines for these interfaces that implement best practices for clarity, cross-cultural understanding, accessibility and usefulness worldwide. In this session we will present examples of how this can be achieved while preserving and enhancing the value of the localization industry and its participants.
Talk delivered at Localization World on April 15, 2015 in Shanghai, China.
Singularity University Presentation - 2015David Orban
Singularity University aims to educate, empower, and inspire leaders to apply exponential technologies to address humanity's grand challenges. It was co-founded by Peter Diamandis and Ray Kurzweil and is based in Silicon Valley. The presentation highlighted Singularity's model and programs, exponential technologies like artificial intelligence and biotechnology, and its global community and vision of developing local innovation ecosystems worldwide to reimagine and reinvent the future.
The Features That (maybe) You Didn't Know AboutOren Nakdimon
The Oracle database includes tons of features for developers, and because of that we sometimes miss some of them - good and useful features that many developers either don't know about them or assume they are not supported in their licensed edition or options. This session focuses on such features - introducing them, exploring them, showing when they are useful and how to use them.
A presentation about new features and enhancements related to indexes and indexing in Oracle 12c.
See also the related post: http://db-oriented.com/2015/07/03/indexes-and-indexing-in-oracle-12c
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This report identifies six primary approaches and includes
case studies for how organizations measure the impact of social media on revenue.
The document provides an overview of the collaborative economy, which is driven by societal, economic, and technological factors and is disrupting existing business models and institutions. Key points include:
- The collaborative economy enables sharing of goods/services between individuals rather than businesses and customers.
- It is fueled by increased population density, sustainability concerns, a desire for community, and generational attitudes.
- Technologies like social networks, mobile devices, and payment systems facilitate peer-to-peer sharing.
- Areas like transportation, products/apparel, hospitality, and office rental have seen disruption as customers transact directly.
How to upgrade your application with no downtime (using edition-based redefin...Oren Nakdimon
Edition-Based Redefinition (EBR) is a powerful and fascinating feature of Oracle (added in version 11.2), that enables application upgrades with zero downtime, while the application is actively used and operational.
Join this presentation to learn how to use EBR, see many live examples, and get tips from real-life experience in a production site using EBR extensively.
This document contains tweets and advice from Dharmesh Shah on the topics of inbound marketing, SEO, social media, and content marketing. Some key points include:
- Inbound marketing is pulling people in through content and conversion, while outbound marketing pushes marketing out through tactics like cold calling.
- SEO factors like relevant keywords, page titles, and backlinks are important to get found online and rank well in search engines.
- Social media can help spread great content but building followers takes time and automation often hurts brands.
- The best inbound marketing creates an experience people love through useful, shareable content and fast, clean websites.
TEDx St Peter Port - How To Thrive In The Network SocietyDavid Orban
How will you thrive in a world of exponential technologies, where distributed and decentralized organizations are outcompeting centralized and hierarchical ones?
Talk delivered at TEDx St Peter Port on March 26, 2015, in Guernsey.
http://tedxstpeterport.com/
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
The document discusses inbound marketing strategies for startups. It recommends optimizing SEO through keyword research, claiming local business listings, and setting up an affiliate program. It also suggests blogging on the right platform and writing about topics relevant to the company. Using social media to connect with target communities and discussion marketing through guest writing and forums are also outlined. Organizing real-life events like meetups and sponsoring charities is presented as another strategy.
How do we communicate with trillions of machines? We don’t. It is up to them to find ways to aggregate the information they collect and present it in ways that humans can use. It is the duty of the localization industry to lead the development of guidelines for these interfaces that implement best practices for clarity, cross-cultural understanding, accessibility and usefulness worldwide. In this session we will present examples of how this can be achieved while preserving and enhancing the value of the localization industry and its participants.
Talk delivered at Localization World on April 15, 2015 in Shanghai, China.
Singularity University Presentation - 2015David Orban
Singularity University aims to educate, empower, and inspire leaders to apply exponential technologies to address humanity's grand challenges. It was co-founded by Peter Diamandis and Ray Kurzweil and is based in Silicon Valley. The presentation highlighted Singularity's model and programs, exponential technologies like artificial intelligence and biotechnology, and its global community and vision of developing local innovation ecosystems worldwide to reimagine and reinvent the future.
The Features That (maybe) You Didn't Know AboutOren Nakdimon
The Oracle database includes tons of features for developers, and because of that we sometimes miss some of them - good and useful features that many developers either don't know about them or assume they are not supported in their licensed edition or options. This session focuses on such features - introducing them, exploring them, showing when they are useful and how to use them.
A presentation about new features and enhancements related to indexes and indexing in Oracle 12c.
See also the related post: http://db-oriented.com/2015/07/03/indexes-and-indexing-in-oracle-12c
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This report identifies six primary approaches and includes
case studies for how organizations measure the impact of social media on revenue.
The document provides an overview of the collaborative economy, which is driven by societal, economic, and technological factors and is disrupting existing business models and institutions. Key points include:
- The collaborative economy enables sharing of goods/services between individuals rather than businesses and customers.
- It is fueled by increased population density, sustainability concerns, a desire for community, and generational attitudes.
- Technologies like social networks, mobile devices, and payment systems facilitate peer-to-peer sharing.
- Areas like transportation, products/apparel, hospitality, and office rental have seen disruption as customers transact directly.
How to upgrade your application with no downtime (using edition-based redefin...Oren Nakdimon
Edition-Based Redefinition (EBR) is a powerful and fascinating feature of Oracle (added in version 11.2), that enables application upgrades with zero downtime, while the application is actively used and operational.
Join this presentation to learn how to use EBR, see many live examples, and get tips from real-life experience in a production site using EBR extensively.
This document contains tweets and advice from Dharmesh Shah on the topics of inbound marketing, SEO, social media, and content marketing. Some key points include:
- Inbound marketing is pulling people in through content and conversion, while outbound marketing pushes marketing out through tactics like cold calling.
- SEO factors like relevant keywords, page titles, and backlinks are important to get found online and rank well in search engines.
- Social media can help spread great content but building followers takes time and automation often hurts brands.
- The best inbound marketing creates an experience people love through useful, shareable content and fast, clean websites.
TEDx St Peter Port - How To Thrive In The Network SocietyDavid Orban
How will you thrive in a world of exponential technologies, where distributed and decentralized organizations are outcompeting centralized and hierarchical ones?
Talk delivered at TEDx St Peter Port on March 26, 2015, in Guernsey.
http://tedxstpeterport.com/
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
The Startups Guide to Inbound Marketing
1. A Publication of
THE STARTUP’S
GUIDE TO
MARKETING
What Tools Do You Use for
Messaging, Social Media,
SEO and Inbound Marketing?
2. INBOUNDMARKETING AND WHY STARTUPS NEED IT
1
WHY CARE ABOUT MARKETING?
Startups face plenty of challenges
when they enter the marketing
arena. There’s always someone who’s
got more money, more social media
presence, or a more established
identity.
3. INBOUNDMARKETING AND WHY STARTUPS NEED IT
2
HOW TO STAND OUT
However, there’s a way to rise above
the din, even in a highly crowded and
fast-moving market. It’s called
inbound marketing and it has quickly
become the most reliable way to
market from the ground up.
4. 3
INBOUNDMARKETING AND WHY STARTUPS NEED IT
SO WHAT EXACTLY IS INBOUND MARKETING?
• A multi-tiered and multi avenue approach
• Using all possible digital channels
• Working with, not against traditional
marketing methods
• Creating loyal customers and building
brand awareness
• Creating a complete marketing strategy:
advertising, online channels, grassroots
engagement, social media, etc.
5. 4
GET THE FULL STARTUP’S GUIDE TO MARKETING NOW
READY TO LEARN MORE?
DOWNLOAD YOUR FREE 20 PAGE GUIDE NOW
http://goo.gl/02YPGE
6. 5
THREE QUESTIONS TO ASK YOURSELF ABOUT
INBOUND MARKETING
1. WHO IS OUR AUDIENCE?
Depending on your demographic
segmentation, audiences react to and
expect different things. This goes beyond
age, gender, and location. The best way to
think about your audience is in terms of
customer personas rather than generalizing
something like “women ages 18-24.”
7. 6
THREE QUESTIONS TO ASK YOURSELF ABOUT
INBOUND MARKETING
2. WHAT IS OUR POSITION?
Rather than a mere catchy tagline or sales pitch,
tells everything you need to know when making a
purchasing decision.
This encompasses:
• Who is your product designed for?
• What problem does it solve?
• Why is it better than the competition?
8. 7
THREE QUESTIONS TO ASK YOURSELF ABOUT
INBOUND MARKETING
3. WHAT IS OUR BIG-PICTURE GOAL?
Every successful company is represented by a strong
identity that brings together a brand and a public pitch.
The big-picture goal represents this.
These questions clarify the target audience, inner
substance, and external identity of your message.
By working through them, your message will usually
start to take shape without you even realizing it.
9. THE ENHANCED VERSION OF THIS GUIDE INCLUDES:
The Components of Inbound Marketing for Startups:
• Search Engine Optimization
• Social Media
• Content Creation
DOWNLOAD YOUR FREE COPY AT
8
GET THE FULL STARTUP’S GUIDE TO MARKETING NOW
http://goo.gl/02YPGE