The sound of C in Creativity at TV Day

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The sound of C in Creativity, presented by Kristof De Wulf (CEO InSites Consulting) at the Medialaan TV Day on Tuesday March 25, 2014 in Brussels (BE).

Business

@KRISTOFDEWULF
WE CAN
PREDICT THE
FUTURE FROM
EVER BIGGER
DATA

@KRISTOFDEWULF
COPYING HAS
NEVER BEEN
EASIER

@KRISTOFDEWULF
EVEN GOOGLE
HAS CUT DOWN
ON CREATIVE TIME

@KRISTOFDEWULF
WE ARE
DROWNING IN
THE BIG DATA
TSUNAMI

@KRISTOFDEWULF
CONSUMERS
ARE TIRED OF
OUR OLD
TRICKS

@KRISTOFDEWULF
COPERNICAN
MARKETING
REVOLUTION

Did you
start a meeting
with a story
on a consumer?
@KRISTOFDEWULF
THE BIG
EGO TEST

Did you learn
something new about
your market?
@KRISTOFDEWULF
THE BIG
EGO TEST

Did you
do something for
the first time?
@KRISTOFDEWULF
THE BIG
EGO TEST

@KRISTOFDEWULF
1.
2.
3.
CONNECTING
WITH CONSUMERS
CONNECTING
MORE DOTS
CONNECTING
OVER TIME
CONNECTED
CREATIVITY

@KRISTOFDEWULF
1.
CONNECTED CREATIVITY =
CONNECTING WITH CONSUMERS

@KRISTOFDEWULF
INSIGHT BIG IDEA EXECUTION

In-sight |’in.sit|
@KRISTOFDEWULF
DON’T THINK TOO
SOON YOU HAVE
AN INSIGHT

@KRISTOFDEWULF
2.
CONNECTED CREATIVITY =
CONNECTING MORE DOTS

@KRISTOFDEWULF
THINK
PLAYLIST
NOT
CHECKLIST

@KRISTOFDEWULF
FIND SOMEONE
WHO HAS SOLVED
YOUR PROBLEM

@KRISTOFDEWULF
3.
CONNECTED CREATIVITY =
CONNECTING OVER TIME

@KRISTOFDEWULF
WHAT DO SHOES
AND VEGAS HAVE
IN COMMON?

@KRISTOFDEWULF
CONNECTING
WITH
CONSUMERS

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