The Soul Peoples is a luxury accessories company founded in 2006 in Malaysia by Nur Saidatul Al Fasihah. The company creates jewelry and accessories inspired by Malaysian culture, with over 100 unique designs. The company is led by a CEO and has managers overseeing finance, marketing, media/web, and design. It aims to promote Malaysian culture worldwide and produces the best quality cultural designs. The company's targets women ages 25-45 from middle and wealthy classes and plans to produce 500 pieces with a budget of RM687,550, selling pieces for RM2,000 each to earn a profit. Marketing strategies include a business blog, cards, pamphlets, and magazine and social media ads.