1. Assignment – Challenge Assumptions 3
December 11, 2012
Robin Teigland
Steve Mahaley
Penny Mudd
Solving the Problem of
Not Getting Enough Sleep
----
In a Hotel Room

2. We all may suffer from sleepless nights when traveling …
http://hypnosishealthinfo.com/sleepless-in-seattle-this-hypnosis-download-allows-you-to-sleep-sleep-sleep/

3. What if you could…
…drown out all those noises outside your room?
…play music and/or sleep therapy recordings?
…adjust the temperature and humidity to be just
like home?
…carry your own fire alarm?
…reduce jetlag through simulating the sunrise?
…keep the mosquitos and other bugs away?

4. A panic alarm in the
Introducing the handle can be activated
Slumber Buddy
Smart Line
The GPS tracking device
syncs with an app on
your phone and/or with It is bluetooth-enabled,
your airline so you always and its features can be
know where the case is! controlled by your
smartphone
Batteries charge when
The QR code display
the case is rolled or can
allows for owner
be pre-charged at home.
identification and travel
info

5. Inside the Slumber Buddy
case are all the secrets to
Sonic insect
a great night’s sleep! Sunrise
repeller
simulation
alarm lamp
Digital / satellite
radio / mp3 dock Extendable
with wireless smoke detector /
bluetooth speakers fire alarm
White noise
generator
Multimeter
(temperature,
humidity) and
Inside surface mini-Heater/ air
designed for conditioner /
foot massage humidifier

6. Slumber Buddy gets on
board for you!
Signing up for the Slumber Buddy Smart Line
service gives you remote access to a fully equipped
Slumber Buddy that you can remotely tailor to your
needs – creating a unique QR code for its display,
pre-setting the controls for all of its features, and
even routing it to your departing flight or train.
1. Order your 2. Details of 3. Your Slumber
Slumber your Slumber Buddy arrives at
Buddy and Buddy are your ticketing
customize its passed on to counter, or can be
settings and your air or forwarded straight
travel details train line. on board!

7. •Natural medication •Powerfood pack
•OTC medication •24hour service in town
•Bed massage •Filling powder for water •Video from home
•Hotel clickworkers
•Jetlag app • Breakfast / granola bars •MMOs to play with people at
•Hotel time consultant
•Exercise app home
•Natural medication •App alarm
•Online consultant •Bring digital photoframe
•OTC medication •Hotel consultant •TV becomes big screen to
•Bed massage •Travel planner connect with home or show
•Stress app pictures/videos
Too much
•Exercise app •Bring own sheets/pajamas
Hungry/Thirsty work
•Online stress consultant
•Hotel stress consultant Jetlag
• Hotel massage
Stress
Homesick
Problems with •Check hotel
•Take own AC/heater •Deodorizer
•Take own blanket Person •Noseplugs
Too much smell
•Special pajamas
• Adjust thermostat Room
• Wet towel on radiator temperature /
humidity Trouble sleeping •Check hotel
Uncomfortable •Move mattress
in hotel bed •Take own mattress
•Special lamp •Take own
•Plug-in dimmer hardener/softener
Too little light
•Smartphone app Problems with Too much noise •Take own sheets
• Room facing equator
Room
External light Unwanted External noise
•Room location? Too much light vermin •Room location?
•Construction site nearby? •Traffic patterns?
•Eyeshades Internal noise •Construction site nearby?
•Window insulator, eg tape, •Mosquito nets •Number of rooms? •Nightclubs/bars in neighborhood?
curtain holder, curtain • Close windows •Fully booked? •Closing times for bars?
•Special pillow • Keep food out of •Where is room located: stairs, •National holidays?
• Sleep mask Internal light room elevator, generator, breakfast •Sign for window
•Unplug appliances • Moth balls room, etc? •Earplugs
•Appliance covers • Ant / roach trap •Sign for door •Headphones
•Eyeshades •Earplugs •Sound interference app/machine
•Door insulator, eg tape, •Headphones •Window insulator, eg tape, curtain
curtain •Sound interference •Special pillow
•Special pillow •Door insulator • Traffic noise
• Eye masks •Special pillow • Proximity to emergency services