It is a short presentation about business.

1. Business Consultant Roberto Lico
licoreis@licoreis.com.br
The Silicon Valley
Playbook

2. Roberto Lico

3. Extreme personalization
Consumers are conditioned that they can buy a product any place
at any time, just the way they want it. Apparel such as T-shirts
used to be printed in mass.
Today, silkscreen printers using digital technology can produce one
shirt at a time, in your size and favorite print, and ship it to you
the next day via a plethora of ecommerce apps.

5. Asset sharing
Made popular by Uber and Airbnb, asset sharing is spreading to
B2B with companies like FlOOW2, which supports businesses
sharing business equipment. In today’s hyper-competitive market,
assets must be fully utilized.
If your business is resource-constrained, look for ways to share
resources with others.

6. Usage-based pricing
All the rage with vacation rental sites, usage-based pricing
provides economies to customers who only pay for the services
they use. Companies such as Zuora provide usage-based options
for cloud computing and applications.

8. Education
Offering consumer education (or expertise to B2B customers)
establishes credibility. Today’s online publication tools have made
do-it-yourself video and content management easy to administer.
Entire business models based on education are proliferating (such
as Khan Academy).

9. Collaborations and alliances
Cooperation across technologies has become omnipresent.
Running a small business or startup can be a lonely place, and
owners are seeking incubators and crowdsourcing opportunities in
which to share best practices and resources. The U.S. Department
of Commerce offers an Advanced Technology Program so small
companies can share the risk of emerging technologies.

11. Seamless transactions
New services are expanding the methods by which companies can
accept payment. Technologies like Dwolla (pay with your email)
and Take a Payment (accept fees through your website) abound.

12. Recombining
One growth strategy small businesses might consider is
“recombining”. Recombining occurs when a company combines
services that may have represented in 3-4 business models into
one. Amazon used to rely on third party logistics, and outside
data centers, but now offer those as profit centers.

14. Speed
Amazon Prime has become the gold standard. eCommerce
companies now must build supply chains that will deliver product
throughout the Continental U.S. within 48 hours.

15. Radical pricing
Companies are seeking unusual pricing models. Our firm worked
with a marketing analytics firm that took a fee based on results, in
lieu of the typical fee for services that such a company might
otherwise employ.

17. Contact us for a Business Lecture.
Roberto Lico – licoreis@licoreis.com.br
WhatsApp: 12 9 9195 2474