W.Melis_Sample1_CONF_Logo-Signage-Booth. Concept to final
1. PROJECT: Annual non-profit association conference logo and branding.
Original design and layout for annual conference and exposition logo/branding.
Art must accommodate both print and electronic applications in promotion of
event (print, website, large format signage, social media, etc.)
Wendy Melis, portfolio sample 1.
2. DHI 36
th
Annual
Conference & Exposition
October 22-22, 2011
DESIGN: Development begins with concept meetings between convention and
creative staffs to discuss ideas for show branding.
Step 1. Ideas are roughly sketched to capture the spirit of the discussions.
Step 2. More refined, color comps are developed. Design/concept selections are
narrows and finalized.
Wendy Melis, portfolio sample 1.
3. SAMPLES: Application of branding from conference
programs to booth signage
Wendy Melis, portfolio sample 1.
