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The Sharing Economy and
Sustainable Development
Dr. Julia Glidden
21c Consultancy
Muscat, Oman
11 January 2016
.Sustainable Development Goals….
Rooted in a Vision of the Past….
Where People Came First…
Private Sector Goals
Rooted in a Monetised Vision of the ‘Future’.
Locked in Constant Battle….
There are Some ‘Sustainability’ Exceptions...
• Silo picture
But Isolated, Fragmented, Subsidised….
The Question is….
A New Meeting Point…
With Millions of Citizen Sensors
Unleashing Innovation Everywhere….
Collecting Data about Everything, Everywhere
…With the Consumer is the Driver
…And the Sustainable Community at the
Centre
The ‘Sharing’ Revolution Says Yes….
Where Less is More….
No New Stores….
No New Hotels….
No New Cars…..
Movie Theatres, TVS, CDS…
The Challenges are Real…
But with New Forms of Public-Private
Partnership
And Smart Cities Leading the Way
Toward a More Sustainable Sharing Economy
The Possibilities are Endless...
For a Sustainable Paradigm Shift
Disruption is Coming….
Are We Prepared???
Need New Ways of Thinking:
• Use government as a ‘Sustainability’
platform
• Collaborate with Citizens & Private
Sector
• Disrupt 20th Paradigms
• Support innovation
• Think Sharing not Re-Producing!

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The Sharing Economy and Sustainable Development

Editor's Notes

  1. The UN Post-2015 Sustainable Development Strategy aims to advance six central elements: ‘(a) dignity: to end poverty and fight inequality; (b) people: to ensure healthy lives, knowledge and the inclusion of women and children; (c) prosperity: to grow a strong, inclusive and transformative economy; (d) planet: to protect our ecosystems for all societies and our children; (e) justice: to promote safe and peaceful societies and strong institutions; and (f) partnership: to catalyse global solidarity for sustainable development.’ Within this framework the strategy aims to advance 17 key goals that collectively focus on eradicating poverty, hunger and inequality in a manner that promotes the sustainable use of the planet’s resources. http://www.un.org/ga/search/view_doc.asp?symbol=A/69/700&Lang=E https://docs.google.com/gview?url=http://sustainabledevelopment.un.org/content/documents/1579SDGs%20Proposal.pdf&embedded=true
  2. Communal living Local consumption Only using the resources we need
  3. Conventional wisdom sees a constant battle between the private sector and Sustainable Development goals
  4. Wind Farms, Solar etc….
  5. A far cry from a holistic public-private approach to long-term Sustainability
  6. Whether this vision of conflict is inevitable or are we actually in the midst of a ….
  7. Fueled by: Mobile, Data/APIs, Geolocation As the online world becomes Mobile, Laptop sales decrease in favour of Tablets Almost half a billion tablets will ship in 2013 and 2014 alone Worldwide sales of smartphones exceeded those of feature phones in early 2013. As of July 2013, 90% of global consumer handset sales are attributed to the purchase of iPhone and Android smartphones. Mobile: ‘Smart Phones are Smart and they are getting Smarter’ Always on, always active – with web apps overtaking social media and sms accorging to a Google Home Grown study on advanced mobile trends - http://www.gstatic.com/ads/research/en/2011_Advanced_Global_Mobile_Trends.pdf APIS – Sharing, data - Without APIs, more than “half of the major technological trends could not be possible. That is important. That tells you something,” Krohn said. GeoLocation: CIO Magazine’s Next Software Frontier – enables immediate personalisation and identification
  8. Geolocation:The next frontier for software development may just be geolocation. Or the identification of the real-world geographic location of an object, such as a radar, mobile phone or an Internet-connected computer terminal. (November 2012) http://www.cio.com/article/721854/How_Mobile_Apps_Developers_Can_Best_Target_Geolocation Ordinary people become spatial sensors or reporters Millions of potential sensors
  9. Nearly 60 percent of smartphone users employ apps that access their location data (April 2012) http://www.cio.com/article/703411/
  10. APIs enable businesses to hit the ground running:: Speed to market: You want to do it now. APIs facilitate consumer expectations for rapid fulfillment. Leverage: With APIs, a small startup can do as much as a large company, and sometimes even more. Silos are Ripped Down: Data is mixed and remixed everywhere. Productize & Profit: Businesses can deliver their core assets or services far more easily. The API is a portal, but data delivery is really at your core Source: http://nordicapis.com/how-apis-are-disrupting-the-way-we-think/
  11. Use mobile to locate and order goods and services as well as to co-create these services and significantly – deliver them ‘Smart Cites’ & Smart Slums’ – What3Words providing addresses to slums enabling local business to join the global marketplace Social networking theorist Brian Solis once wrote that “technology evolves faster than our ability to adapt.” Still we are adapting faster and faster ie the decades it took society to adapt to the telephone vs the number of years it’s taken to adopt smartphones as a way of life
  12. Local Live – ‘Whilst the internet has for years been about reaching out beyond virtual and real borders, our smartphones are the key to unlocking local opportunities, experiences and information’ - http://www.gstatic.com/ads/research/en/2011_Advanced_Global_Mobile_Trends.pdf
  13. Policies for Shareable Cities: A Sharing Economy Policy Primer for Urban Leaders.
  14. Amazon’s disruption began with the decimation of brick-and-mortar bookstores — shutting the doors of Barnes&Nobles and Borders— but they didn’t stop there If you want a new server today, don’t go out and buy one. You can create one very quickly online and run it on Amazon’s clouds.
  15. AirBnB owns no hotels yet has more rooms in its inventory than the entire Hilton Hotel Chain
  16. Uber owns no cars yet valued at $40 billion 12 car shares can take 28-154 cars off the road
  17. Bloxkbuster once had 9,000 video stores – now defunct Netflix now responsible for more than 34 percent of all Internet traffic during peak U.S. usage timeetflix, who are now responsible for more than 34 percent of all Internet traffic during peak U.S. usage time Through its use of APIs, Netflix has disrupted the entire television industry
  18. Outdated Regulation, Insurance, Health & Safety, Competition Policy Quality Control -> from government to people via crowd sourcing (but still need standardised reputation systems) Unintended Macro Economic Impact of Surge Pricing: Neighbourhoods, Affordable Real Estate Black Market Imitations Need for new public procurement guidelines to promote sharing ‘’In many places, laws do not allow you to insure a car that you rent to a neighbor, sell vegetables grown in your backyard, create a for-payment ridesharing service, or rent out a room in your home for short stays. The list goes on and on. So, the sharing movement must do something much more difficult than building anew to obsolete the old — it must hack the law to make sharing easy and legal.’’ http://www.shareable.net/blog/policies-for-a-shareable-city
  19. How the public and private sector can partner together to drive holistic sustainability across the planet From macro initiatives to micro ones – ie maker movement, crowd funding, 3D printing
  20. Imagine: Breakfast with the guest you rented your spare room to. Ride in a shared car to your job. During lunch participate in a public transportation flash mob. After work you swing by a tool sharing center to finish a project. Once home, a community meal at your neighbor’s apartment. Evening packing for a trip using borrowed luggage that you found via your smartphone. Where: Seoul, South Korea
  21. ‘’Shareable was founded on the idea that sharing is key to solving the triple crises of environment, economy, and social division’’ http://www.shareable.net/blog/policies-for-a-shareable-city
  22. Policies for a Shareable City: A 15-Part Series with the Sustainable Economies Law Center and others: Car Sharing and Parking Sharing Ride Sharing Bike Sharing Shareable Commercial Spaces Shareable Housing Homes as Sharing Hubs Shareable Neighborhoods Shareable Workspaces Recreational and Green Spaces Shareable Rooftops Urban Agriculture Food Sharing Public Libraries The Shareable City Employee How to Rebuild the City as a Platform http://www.shareable.net/blog/policies-for-a-shareable-city
  23. Objectives: ‘where the common wealth in cities is made accessible to all residents; where the free flow of resources among citizens is aided by law, … and where citizens are free to co-create great lives for each other in a vivifying cooperative framework.’’ http://www.shareable.net/blog/policies-for-a-shareable-city
  24. Source: PwC Analysts
  25. Stop thinking in silos