The document outlines seven principles of an effective crisis management program: 1) ensure consistent leadership and communication, 2) give ownership of coordination to specific individuals, 3) involve all divisions at the appropriate level, 4) recognize and manage risks that could affect operations, suppliers, customers and partners, 5) prepare through redundancy of key processes, resources and agreements, and 6) gain confidence through practice such as tabletop exercises, 7) keep the program simple to promote understanding and participation.