The document discusses how to keep customers forever through maintaining close personal relationships and detailed customer profiles. It provides templates for a customer profile and contact organizer to track customer information like name, address, interests, birthdays and a schedule for contact through visits, calls, emails and events. Finally, it advertises upcoming business and sales training events on keeping customers, key account management and positive selling techniques.

1. The Sales Meeting 37/8
Keeping Customers
Forever

2. Make Close Personal
Friends with them
Knowledge / Contact
How do you keep your
customers forever?

3. The Customer Profile
Name
Notes
A B C
Address
Phone E-Mail
Spouse Children
Hobbies Sports Culture
Likes/Dislikes Birthday
Home Address Car

4. The Contact Organizer
A B C
Visit
Phone Call
Social Media
E-mail
Lunch
Factory Visit
Mail Shot
Birthday
Secretary’s Day
12/12 6/12 1/12
3/12
12/12
6/12
x
1/12
2/12
1/12
1/12
12/12
6/12
2/12
1/12
4/12
1/12
1/12
12/12
6/12
1/12
1/12
3/12
1/12
1/12 1/12 x

5. The Sales Meeting
https://www.slideshare.net/RichardM1/the-sales-meeting-week-37

6. Coming Up
Power Series Business Breakfast
Key Account Management
R745 per Delegate (R4000 Table of 6)
17th July Cape Town
18th July Durban
19th July Johannesburg
richard@richardmulvey.biz
The Power of Positive Selling
Live, Online Sales Training
R1,250 US$85
Date: 30 July
Time: 09:00 - 16:30
Venue: Your Office