The role of participatory radio campaigns in supporting rural advisory services.
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This document discusses Farm Radio International's experience with participatory radio campaigns (PRCs) and what that means for agricultural extension services. It finds that PRCs are a highly cost-effective way to provide extension services, reaching an estimated 160 million farmer hours at a cost of $0.05 per hour. On average, PRCs cost $1 per farmer adopter to implement. The document attributes their success to factors like featuring local farmers, using dramatic storytelling techniques, and encouraging public adoption decisions. It concludes that PRCs should be expanded and that extension services need to better incorporate farmers' whole needs.
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The role of participatory radio campaigns in supporting rural advisory services.
- 1. BREATHING NEW LIFE INTO OLD RADIO FARM RADIO INTERNATIONAL'S EXPERIENCE WITH PARTICIPATORY RADIO CAMPAIGNS AND WHAT THAT MEANS FOR EXTENSION SERVICES DOUG WARD Farm Radio International / Radios Rurales Internationales
- 4. Click the speaker to listen to farm radio
- 10. Radio Scripts
- 12. Training Photo: David Mowbray
- 13. Barza – Online Community
- 15. AFRRI - The African Farm Radio Research Initiative
- 24. Results
- 25. Results
- 26. Results
- 27. Results
- 28. Results
- 29. Results
- 31. “ ” An estimated 160 million extension hours were provided to farmers through these 15 PRCs at an average cost of $0.05 per extension hour!
- 32. “ ” In terms of cost effectiveness, the average per-adopter price of this methodology ranges from $0.30 to $3.00, with an average cost of about $1 per adopter.
- 41. Contact Farm Radio Field Offices Head Office Arusha, Tanzania (Africa HQ) 141C Radio Road, Njiro Hill, P.O. Box 16604, Arusha, Tanzania Tel/Fax: +255 732 978 997 [email_address] Bamako, Mali (French W. Africa) Niamakoro Cité UNICEF Rue 270, Porte 172 Bamako, Mali, BPE 84 Tel: +223 202 095 17 [email_address] Accra, Ghana (English W. Africa) c/o WUSC-Ghana PO Box AH 1265 Achimota-Accra, Ghana Tel: +233.302.511.029 Fax: +233.302.518.77 [email_address] Addis Ababa, Ethiopia P.O. Box 19084 Addis Ababa, Ethiopia Tel: +251 911 642 430 [email_address] Kampala, Uganda P.O. Box 4014, Plot 242, Block 250, Estella Apartments, Bunga Hill Road Kampala, Uganda Tel: +256 312 265 541 [email_address] Lilongwe, Malawi Farm Radio International is a strategic partner with Farm Radio Malawi [email_address] Ottawa, Ontario, Canada 1404 Scott Street, Ottawa, Ontario, Canada, K1Y 4M8 Tel: 613 761 3650 Fax: 613 798 0990 [email_address]