This document outlines five rules for reputation management on the internet: 1. Copyrights are strongly protected by law, while protections for people are more limited. 2. Monitor mentions of yourself, your business, and competitors online to be aware of issues. 3. Be careful of cyber threats and report credible threats to law enforcement. 4. Courts may not always be an option for resolving issues due to legal protections for internet services. 5. Addressing negative content through contacting the poster, website, or burying it with positive content.

1. Bennet Kelley
www.internetlawcenter.net
@InternetLawCent
FIVE RULES OF REPUTATION MANAGEMENT
1

2. BENNET KELLEY
Founder of the INTERNET LAWCENTER in Santa Monica
Host of CYBER LAW AND BUSINESS REPORTBroadcast through Webmaster Radio and iHeartRadioNominated for LA Press Club Award for Best Public Affairs Talk Radio Show in 2014
Honors:
Named One of Most Influential Lawyers in Digital Media and E- Commerce by Los Angeles Business Journal
Past Co-Chair of the California Bar Cyberspace Committee
Three Time LA Press Club Award Winner

3. WHICH ONE GETS THE GREATER PROTECTION ON THE INTERNET?
Copyrights?
People?

4. RULE #1
THE INTERNET PROTECTS COPYRIGHTS
PEOPLE NOT SO MUCHDIGITAL MILLENNIUM COPYRIGHT ACT

5. RULE #2
WHAT YOU DON’T KNOW CAN HURT YOU.

6. SET UP ALERTS
FOR
YOUR NAME
YOUR
BUSINESS
YOUR COMPETITORS

7. RULE #3
BE CAREFUL

8. CYBER THREATS
25 Percent of online stalkers move to offline activity
Report Credible Threats to Law Enforcement
Department of Justice/FBI Runic3.gov
Obtain civil restraining order

9. RULE #4
COURT MAY NOT ALWAYS BE THE OPTION

10. CDA Immunity
THE INTERNET’S GET OUT OF JAIL CARD
•No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another content providers. Communications Decency Act of 1996 (“CDA”), 47 U.S.C. §230(c)(1)
•“By its plain language §230 creates a federal immunity to any cause of action that would make service providers liable for information originating with a third-party user of the service.” Zeranv. American Online, Inc., 129 F.3d 327, 330 (4thCir. 1997), cert. denied, 24 U.S. 937 (1998).

11. NOT SO ABSOLUTE
ABSOLUTE
David S. Ardia, Free Speech Savior or Shield for Scoundrels: An Empirical Study of Intermediary Immunity under Section 230 of the Communications Decency Act, 43 Loy. L.A. L. Rev. 373 (2010).

12. RULE #5
THE FORCE MAY BE WITH YOUWHAT’S SEO?

13. ADDRESSING NEGATIVECONTENT
CONTACT THE POSTER
CONTACT WEBSITE, MAY VIOLATE SITE TERMS
BURY THEM IN KINDNESSCONTENT
Social Media
Blog Posts
Other Content

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16. PRESENTATION ON SLIDESHARE.NET