Though understated and often overlooked, microcopy is a powerful tool for improving product experiences. These were the slides for my presentation at UX Australia 2018. In this presentation we covered what microcopy is and how it can be used. The overarching message was for design teams to be more responsible with their choice of words, and mindful of the impact it has on the user experience. To see the slides in all of animated glory: https://d.pr/v/6hq1ub