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The next-generation of marketing technology aims to keep the consumer at the center of the commerce experience by allowing businesses to seamlessly interact with with customers when, where and how they choose. How are retailers personalizing the experience in the way customers expect? What are marketers doing to leverage technology and build out their capabilities to meet the needs of the connected digital consumer? Sociomantic’s Rob Sopkic will discuss how retail experiences are evolving to not only respond to customer needs, but to actually anticipate and satisfy them.
Speaker: Rob Sopkic, vp of sales, north america, Sociomantic