This document discusses best practices for talking to and listening to users. It recommends not pitching, polling, leading, jumping to conclusions, or accepting affirmations without validation when talking to users. The document emphasizes listening to understand users' true unmet needs and digging deeper than what users say to understand reality and hidden benefits. It warns that biases are impossible to avoid but should be acknowledged and kept in check. The overall goal is to have open and meaningful conversations with users to gain insights for intuitive product design.

1. Welcome!
『歡飲大家』

2. USER EXPERIENCE ISN’T JUST
ABOUT THE USER INTERFACE!
『UX不只包括UI』

3. Digital
Tactile
Physical environment
Social
Cultural/societal
Psychological
Spiritual
Context makes
for intuitive
design.
『從背景情况設計出直觀的產品』

4. RELATIONSHIPS ARE HARD.
『很難得到關係』

5. YOU
Users Customers
Your Team Partners
Investors Stakeholders
What kind of
relationship do
you have with
your users?
『你有什麼樣的關係與你的使用
者?』

6. TALK TO USERS
THE RIGHT WAY TO

7. THE RIGHT WAY TO
TALK TO USERS
PEOPLE
LISTEN

8. THE FIVE COMMANDMENTS
of Listening to People (L2P)

9. #1: DO NOT PITCH
#2: DO NOT POLL
#3: DO NOT LEAD
#4: DO NOT JUMP (to conclusions)
#5: DO NOT ACCEPT (affirmations as
________________________ validation)

10. Ready?

11. A E I O U

12. A O I E U

13. You don’t have all the answers.Admit
Observe
Identify
Engage
Undertake
Everyone has a routine and habits.
Cast your net wisely.
Make initial contact.
Be a hero.

14. LASTLY, A FEW THINGS...
TO WATCH OUT FOR

15. What People Say vs. Reality
Always dig deeper and ask why.
『要一直往表面下挖』

16. Features vs. Benefits
REAL USER QUOTE:
"It would be nice for version 2
to have a small battery so I
could take it with me when I
switch rooms without stopping
the music."
Look for the “true” unmet need.
『找出暗示的需求』

17. Bias is Impossible to Avoid
Be aware of and keep biases in check.
『一邊注意一邊調整好偏向』

18. TALK TO USERS

19. TALK TO USERS
LISTEN
PEOPLE

20. THANK YOU
『感謝大家』