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T h e  RIFT  principle Patrice Burger, Maude Gentit,  and Marie Jos é  van der Werff ten Bosch November 2009
The  R ight   I nformation  for the  Right people  in t h e  Right  F ormat and  at the Right  T ime What is the message?  What do people want to know? Which people need to know? Who will act on the information? Will the audience prefer talks  or leaflets, or posters, or video clips, or policy briefs, or….? How does format and timing affect whether the message makes the intended impact?
INNOVATORS EARLY ADOPTERS  EARLY MAJORITY LATE MAJORITY  LAGGARDS The adoption of innovations
[object Object],[object Object],[object Object],[object Object],[object Object],Psychological research shows : It is better to concentrate on convincing the innovators and early adopters first, rather than trying to convince everyone all at once

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The Rift Principle, P. Burger

  • 1. T h e RIFT principle Patrice Burger, Maude Gentit, and Marie Jos é van der Werff ten Bosch November 2009
  • 2. The R ight I nformation for the Right people in t h e Right F ormat and at the Right T ime What is the message? What do people want to know? Which people need to know? Who will act on the information? Will the audience prefer talks or leaflets, or posters, or video clips, or policy briefs, or….? How does format and timing affect whether the message makes the intended impact?
  • 3. INNOVATORS EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS The adoption of innovations
  • 4.