It seems that there are 3 methods to relaying information. The appeal to logic, where the speaker relies upon the hearers ability to think scientifically; the appeal to reason, wherein the speaker relies upon the hearers ability, if not to think scientifically, at least to understand a reasoned argument (A-B-C). Finally, one that is expressed farm or often today in our culture is the appeal to emotion. Often the appeal to emotion skirts facts and avoid reality, instead playing upon the vulnerability of uneducated people by creating a worst-case scenario. For my capstone project in my Public health Marketing course I decided to mix science and emotionality.

1. Vaccinate For LifeVaccinate For Life
Implications of Preventable ChildhoodImplications of Preventable Childhood
Infectious Diseases on Children and SocietyInfectious Diseases on Children and Society
W Sumner Davis, PhD, MPH, MSHSW Sumner Davis, PhD, MPH, MSHS

2. Target Audience:
• Parents of babies and young children;
• The general community;

3. Messages
• To expose the real risks of failure to vaccinate
children.
• To increase the knowledge of parents and society
concerning the safety of vaccines.
• To reduce the disease load, health complications,
and death of children and infants.
• To improve prenatal and postnatal care.
• To discredit those who claim that vaccines cause
diseases, including Autism.

4. Anti-Vaccine Crusaders
• While it may be fine to listen to reality television personalities or talk
show hosts, it is another thing entirely to base your medical decisions
their opinions for several reasons:
– The approach to vaccine safety is based on emotional appeal, not fact;
– The anecdotal stories are based on a complete misunderstanding on
infectious diseases;
– These crusaders completely ignore the numerous studies that have
proven there is no ling between vaccines and Autism;
– The only study these anti-vaccine organizers can cite has been
discredited, and retracted by the authors as unscientific and
misleading.
– These ant-vaccine crusaders have created a number
of myths surrounding vaccines.

5. The Myths of Vaccines:
• Childhood diseases are a thing of the past.
– Children continue to suffer deformity and death in the
United States from preventable diseases.
• Vaccines are unnecessary.
– Children who are under vaccinated are at great risk for
contracting these same diseases from peers and family members.
• Kids will catch the diseases anyway.
– Children who are under vaccinated are at significant risk of becoming
infected.
• Childhood illnesses build immunity.
– Childhood infections can lead to deformities,
weakened immune systems, and death.

6. The Myths of Vaccines:
• Nobody dies of these illnesses anymore.
– Childhood vaccinations saves 33,000 lives, prevents 14 million cases of
disease, reduces direct health care costs by $9.9 billion, and saves
$33.4 billion in indirect costs.
• Vaccines cause Autism.
– Despite the numerous studies conducted by many, many health and
medical organizations, along with independent research, NO
connection has ever been found between vaccine use and autism.
• Childhood diseases are natural.
– Natural infection may lead to pneumonia from chickenpox,
mental retardation from Hemophilic influenza,
pneumonia from pneumococcus, birth defects
from rubella, liver cancer from hepatitis B virus,
or death from measles.

7. The Facts of Childhood Disease
• Without immunizations your child is at risk for catching a
vaccine-preventable disease.
• These diseases are dangerous and can be fatal.
• Websites by popular entertainers try to convince parents of
the dangers of vaccines.
• All studies done by health organizations world wide have
found NO support for these claims.
• No actual science is used in these anti-vaccine web sites.
• The implications of not vaccinating children can be tragic.

8. Pertussis: Vaccine 1920’s.
• Extremely dangerous disease for infants.
• Over 295,000 Deaths from Pertussis Annually.
• Not easily treated.
• Can result in permanent brain damage or death.
• In 2010, widespread death of infants in several states from Pertussis
epidemic.

9. Rubella: Vaccine 1969
• Rubella is very contagious.
• Rubella can cause congenital rubella syndrome in the unborn, resulting in
severe brain involvement.
• Rubella can cause Cardiac, Cerebral, Ophthalmic and Auditory defects.
• In pregnant women, Rubella may results in spontaneous abortion.

10. Measles: Vaccine 1963
• Measles is a highly contagious disease.
• Complications range from Diarrhea to Pneumonia, Ear Infection to Acute
Encephalitis, and in some cases, death.
• Measles can also cause corneal ulceration leading to corneal scarring and
blindness.

11. Varicella: Vaccine 1995
• Varicella is highly contagious.
• Varicella infection in pregnant women may result in severe complications
for the fetus, including damage to brain and eyes
• Varicella causes over 10,000 hospitalizations annually, resulting in nearly
200 deaths in the United States alone.

12. Diphtheria: Vaccine 1914
• Diphtheria is a serious disease.
• Fatality In children under five years and adults over 40 years may be as
high as 20%.
• May lead to heart arrhythmia and heart failure.
• Prior to Vaccines, 200,000 cases in the US annually, resulting in over
15,000 deaths.

13. Meningococcal Disease: Vaccine 1992
• Meningococcal disease causes life-threatening meningitis and sepsis.
• Infection from Meningococcal disease can result in severe illness, death,
and disability.
• 40,000 deaths annually in the United
• States

14. Protecting the vulnerable
• Children depend on parents to take the steps to endure their health and
safety. While is is tragic, autism and other mental disorder of childhood
are not the result of vaccines. In fact, as evidence has well established, not
vaccinating children creates a very dangerous situation, for both the child
and the community.

15. References
Breslow, L. (2002). Encyclopedia of Public Health. New York: Gale group.
American Academy of family physicians (2010). Childhood vaccines: what they are and
why your child needs them. Electronically obtained from Walden University library
database.
American Academy of pediatrics (2012). Vaccination is the best protection.
Electronically obtained from Walden University library database.
Berger, B. E., Navar-Boggan, A. M., & Omer, S. B. (2011). Conge nital Rubella
Syndrome and Autism Spectrum Disorder Prevented by Rubella Vaccination-United
States, 2001–2010. Biomed Central-research article. Electronically obtained from
Walden University library database.
Collins, B. K., Morrow, H. E., Ramirez, J. M., Cochran, C. E., & Smith, D. R. (2006).
Childhood immunization coverage in the US States: the impact of state policy
interventions and programmatic support. Journal of Health & Social Policy, 22 (1): 77–
92. Electronically obtained from Walden University library database.
Deutchman, M., Brayden, R., Siegel, C. D., Beaty, B., & Crane, L. (2000). Childhood
Immunization in Rural Family and General Practices: Current Practices, Perceived
Barriers and Strategies for Improvement. Ambulatory Child Health, 6:181–189.
Electronically obtained from Walden University library database.
Hart, T. (2004). Microterrors: the Complete Guide to Bacterial, Viral and Fungal
Infections that Threaten our Health. London: Firefly books.
Ludwig-Beyer, P., & Hefferan, C. (2001). E valuation of baby advocate, a childhood
immunization reminder system. Journal of Nursing Care Quality, 16 (1): 15–23.
Electronically obtained from Walden University library database.
Since
Miller, L., & Reynolds, J. (2009). Autism and Vaccination-the Current Evidence. Journal
for Specialists in Pediatric Nursing, 14 (3): 166–172. Electronically obtained from
Walden University library database.
Niederhauser, V. P., & Stark, M. (2005). Narrowing the Gap in Childhood Immunization
Disparities. Pediatric Nursing, 31 (5): 380–386. Electronically obtained from Walden
University library database.
Verity, C.M., Stellitano, L., & Winstone, A. M. (2010). The PIND study found no
association between vaccination and autism in mitochondrial disease. Developmental
Medicine & Child Neurology, 52: 407-408. Electronically obtained from Walden
University library database.