The real seamless commerce experience - Imagine Conference 2018

•

0 likes•190 views

In this presentation, leading European shoe manufacturer, Gabor, shares details on the rollout of their Magento Order Management project to the German market. Find out how they created a seamless commerce experience using Magento Commerce 2 and Magento Order Management to a create an endless aisle experience.

Software

Dr. Markus Reheis
CMO | Gabor Shoes AG
Stefan Willkommer
CEO | TechDivision GmbH

5000
Retailer
20.000
POS
60
Countries
80%
of Sales via
retail
GABOR IN DEPENDENCY OF COMMERCE

Stationary Commerce is under pressure, dramatically losing market
shares, Online share keeps on growing.
That’s 30% online share right now in Germany.
Will stationary commerce be our downfall?
Insolvent Insolvent Insolvent
DOWNFALL OF COMMERCE

Online Offline
MULTI RETAIL MARKETPLACE
THE

WIN-WIN SITUATION FOR GABOR, MERCHANTS
AND CUSTOMERS

Webshop
MRM Allocation
Allocation
Accepting
Fulfillment Request
Fulfillment
Retailer
Gabor
Purchase Order
PSP
Marketplace Commission
BUSINESS MODEL
THE

PSP
Carrier
DHL DPD UPS / etc.
Credit Card, Billing
PayPal / etc.
ERP
User
Customer / Client
Staff Admin
MC
MOM
Cloud / On-Premise
Cloud
Analytics
Magento BI
CRM
Mark. Automation
3rd
Party
Standard products
Product Data
Central
ERP/
POS
ERP/
POS
ERP/
POS
M2IF PipeLines

WEBSHOP
Order
MRM
Allocation
up to
3 times
2 hrs
Retail first
Brick &
Mortar Gabor
Customer
up to 3 splits
Shop 1 Shop 2
Central
Warehouse
Customer
Customer
SOURCING

• Kick-Off Workshop to start project
• Implementing templates according to CI- and UX- requirements
• Implementing needed Custom-Features
• Integration of existing IT-Infrastruktur (ERP)
PROJECT START MILESTONE 1 MILESTONE 2 MILESTONE 3 OFFICIAL LAUNCH
10/2016PROJECT START

• Online-Shop for employees launched as Closed-Beta
• Integration and adaption of Magento Order Managements (MOM)
• Testing all Payment- Interfaces
• Connecting the Gabor Central Warehouse
• Testing and optimizing the Fulfilmentprocesses
PROJECT START MILESTONE 1 MILESTONE 2 MILESTONE 3 OFFICIAL LAUNCH
4/20171MILESTONE

• Connecting the first Gabor Store to MOM
• Successive extension of the user groups (employees of Gabor/ service
provider)
• Comprehensive test purchases including return processing
• Testing all processes (Order, delivery, retour) under Live- conditions
• Successive Optimization based on the test results
PROJECT START MILESTONE 1 MILESTONE 2 MILESTONE 3 OFFICIAL LAUNCH
2 10/2017MILESTONE

• Soft-Launch of the marketplace via a first press report
• Invocation only possible over direct link, no integration in the official online
appearance yet
• Connecting prime, extern Merchants to the marketplace
• Ongoing testing and monitoring of all important parameters
PROJECT START MILESTONE 1 MILESTONE 2 MILESTONE 3 OFFICIAL LAUNCH
3 12/2017MILESTONE

• In February 2018, the Gabor marketplace was officially launched and will act
as a future entry into the Gabor-world under www.gabor.de
PROJECT START MILESTONE 1 MILESTONE 2 MILESTONE 3 OFFICIAL LAUNCH
2/2018OFFICIAL LAUNCH

Magento Multi Retail
Marketplace Use Cases

Web
Mobile
Stores
Customer Service
Digital Touchpoints
INVENTORY LOCATIONS
MRM
MULTI SELLING CHANNELS AND
Central Warehouse
Single Retail Store
Retail Store Networks
Flagship Stores

400
by the end
of the year
+100%
Revenue
every month
50%
Of Online orders
go to
Brick & Mortar
+20%
In Store sales
through
Endless Aisle
+30%
Turnover in
Stores
participating
80 STORES ON BOARD

week 2 3 4 5 6 7 8 9 10 1
1
12 13 14 15
Sales / week Ordered products / week

After 3 month already
#1in sales of all
Gabor Stores

QUESTIONS ?
Dr. Markus Reheis
Stefan Willkommer

Nowadays, no one will dispute anymore that mobile devices are on their way to becoming the #1 channel for internet usage. However, new changes are on the horizon. Eelco will paint the picture of a profound, yet almost undocumented, change in the way consumers shop on their mobile devices. Using figures from a variety of independent sources, he will show that the next pivot point for Online Retailers is the m-commerce App. The App economy will have significant impact on most of your business drivers as an Online Retailer: search & online marketing, development, and on loyalty. Lastly, he will shed his light on some of the most hotly debated topics among Online Retailers, such as: “Responsive website, native app, or both?”, and “What are the costs involved of making my business ready for the Mobile era?”.

Omnichannel Architecture - OroCRM, PimCore, Magento

Divante

Max Ruiz - eCommerce Day Chile Online [Live] Experience

eCommerce Institute

Adobe Commerce allows companies to create engaging online shopping experiences. It discusses how the pandemic has changed customer expectations and business needs, pushing companies to offer more omnichannel experiences. It also outlines seven lessons for commerce from 2020, such as the importance of fast page loads, flexible payments and shipping, mobile optimization, and using AI and AR for personalized experiences. The document promotes Adobe Commerce as a modern, open platform focused on using data and intelligence to deliver customized experiences across channels.

Reinvent your var business

Shane Emerson

Footfallcam for Retail Chain

FootfallCam

The document describes the key features and benefits of FootfallCam, a people counting system for retail businesses. It provides 5 metrics like footfall, dwell time and returning customers through 3D counting technology. Reports provide insights into sales conversion rates, marketing effectiveness, staff planning and customer loyalty. Store managers can monitor performance, best hours and cross-shopping patterns while area managers compare stores. C-level executives focus on big picture trends and benchmark top performers.

Palestra na 15ª Semana do Empresário da PUC Jr. (teatro TUCA, 2015)

Gui Ruggiero

O tema do evento foi "Empreendedorismo e Tecnologia: um panorama geral", com o objetivo de mostrar ao público os desafios e os caminhos traçados por empreendedores e a crescente importância da tecnologia para as empresas e os profissionais do mercado. Contou com palestrantes também do Facebook, LinkedIn e APPI Tecnologia. Participantes: aprox. 470 espectadores. Evento: https://goo.gl/z4U6Vq e https://goo.gl/J3a1V2

[HUBFORUM] MIRAKL - MARKETPLACE : ELLES CHANGENT LE MONDE

HUB INSTITUTE

SESSION #4 | FACE À L’INNOVATION & LA DISRUPTION : PRIORITÉ À LA TRANSFORMATION Si la profonde disruption digitale que nous sommes en train de vivre n’est plus un secret pour personne, elle soulève encore de grandes inquiétudes et interroge les entreprises en profondeur. Comment faire face au poids écrasant des géants du digitaux et à l’arrivée d’adversaires redoutables d’agilité comme les startups ? Le management de l’innovation et l’adoption des nouvelles technologies sont les meilleures armes pour les entreprises qui sauront les maitriser. Agilité, expérimentations et innovations doivent rythmer la vie de l’entreprise. Dès aujourd’hui, anticipons et pensons le monde dans lequel les marques vivront demain. #openinnovation #leanmanagmeent #futureofRH #smartcities #iOt #robots #imprimantes3D

Small businesses are a major driver of growth in e-commerce. While big players see success online, small and medium-sized businesses (SMBs) contribute 45% of all goods sold and are growing 20% annually. SMBs succeed online due to their passion and creativity, knowledge of niche markets, and ability to provide a personal customer experience and local advice. However, SMBs face challenges of lack of capital, competition, and lack of help. To help SMBs thrive, e-commerce platforms need to provide simple and affordable online store solutions that SMBs can fully control, and support to help SMBs focus on their products and customers.

E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

E-Commerce Berlin EXPO

"European online marketplaces – manifold opportunities for trade" Oliver Prothmann (President of Bundesverband Onlinehandel e.V. BVOH) – is a recognized expert on European online marketplaces. Get an in-depth understanding of how important marketplaces now are for consumer technology channels and how vendors, distributors and retailers should engage with the online giants running these trading platforms. Find out which sales channel could be your next one.

The eCommerce Platforms in the Global Setup

Divante

A feature-by-feature comparison of top-notch eCommerce platforms like Shopware 6, Magento 2, Spryker, commercetools, and Salesforce Commerce Cloud. Selecting the right platform for the company’s global eCommerce is probably the most important decision at the early stage. Depending on the current and future needs, the selected eCommerce application will define your company’s direction and the elements required for fast development. We compare five eCommerce solutions by analyzing six major aspects that should be considered when selecting a platform for global eCommerce. These functionalities were selected due to their impact on rollouts and future global eCommerce management, they include: country and language; structure and design; order and product management; customer and group management; pricing, taxes, and currencies; payments and shipping. If you're interested in making your online store expansion efficient, read the ebook Global Rollouts for eCommerce: https://bit.ly/global_rollouts_for_ecommerce It's a comprehensive book for CTOs, CMOs, and CDOs facing the challenge of global eCommerce rollouts: a practical guide to planning and expanding online stores using existing and emerging technologies.

Why Magento

Divante

The document discusses the benefits of using the Magento eCommerce platform. It states that Magento is a flexible and feature-rich solution that allows businesses to get the most from their online channel. It also notes that Magento provides business safety through easy changes of service providers and flexibility in choosing business partners. Survey data is presented showing growth in Magento users compared to other platforms like osCommerce and Zen Cart. The document outlines possibilities with Magento like developing software in-house or outsourcing, updating systems, and using enterprise licenses for support. It provides a comparison of features for Magento, osCommerce and OpenCart. Additional benefits mentioned include Magento being an efficient tool

Fiona Weng - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Sessions

eCommerce Institute

This document summarizes a presentation about cross-border e-commerce from Latin America to Asia using China's Tmall Global platform. It discusses trends in China's growing retail market and consumer preferences. It then outlines how companies can target Chinese consumers through influencers, social media, and the 11.11 Global Shopping Festival. Finally, it introduces Tmall Global as China's largest cross-border e-commerce platform and how international brands can get started by registering on its Merchant Channel.

E-commerce Berlin Expo 2018 - Marketplace the new eCommerce trend and how to ...

E-Commerce Berlin EXPO

Fotis Kourmadas CMO CS-Cart Europe An online marketplace is a place where you can find products coming from multiple vendors, would they be brands, shops or persons, in the same platform. The marketplace owner is responsible for attracting customer and keeping track of money transactions, whereas the third party vendor is dealing with manufacturing and shipping. Marketplace is not holding stocks, and the manufacturer sells directly his own products.

KBCS Summit 2015_Pitch Tsjing_Mark Willems

Bolero Crowdfunding

The document describes a smartphone ordering concept called Horeca that allows customers at venues like festivals and clubs to order drinks from their phone. It summarizes the technology, which uses an app, consumer profiles and data to facilitate quick mobile ordering and targeted marketing. The goals are to increase orders, spending and customer satisfaction for venues while providing brands with real-time market intelligence and direct marketing capabilities. It outlines the company's products, competitive advantages, go-to-market strategy and future goals to reach over 1 million active users globally and generate millions in revenue by 2020.

Vtex Company Overview 2018

Americanoize

VTEX is a commerce platform company that operates in 25 countries and processes $2.3B in annual GMV. Some key details: - They have over 70 microservices in production and 60% of their workforce is dedicated to R&D. - Their cloud platform allows clients to go live within an average of 109 days and provides continuous upgrades and improvements. - They have over 1,000 technology partners and their password-free SmartCheckout has increased revenue by 28% for clients.

Footfallcam Buying Process SME

FootfallCam

FairMate Flyer English

dimedis GmbH

Meet Magento 2015 Utrecht - Digital in store - Smile

Smile I.T is open

Smile's conference at the Meet Magento 2015 on Wednesday 27th and Thurday 28th in Utrecht (Netherlands) Our E-business expert, Florent Sabourin, has animated a session about the subject "E-Sellers, boost your sales with in-store digital retail experiences!" The Meet Magento conference is the perfect place for merchants, system integrators, developers and service providers that want to get independent information about Magento and ecommerce.

Presentación Arian Gonzalez / Osomm - eRetail Day México 2017

eCommerce Institute

Movotek prepaid airtime voucher distribution

Movotek Innovations Limited.

Prepaid Airtime Voucher Distribution, Electronic Voucher Distribution, Electronic Voucher Distribution System, e-voucher distribution system, e-voucher management system, e-topup, e-top up, e-top up solution, e-top up system, epin software, epin system, eprepaid, e-recharge, e-recharge software, Mobile Recharge, mobile recharge system, Mobile top up, mobile top up software, voucher top up, prepaid top up, prepaid airtime top up, top up recharge, prepaid card system, POS Mobile Money Transfer, Prepaid airtime, Prepaid airtime Voucher Distribution, Loyalty Programs, POS Bill Payment, POS Terminal, POS Printer, POS Machine, top up terminal, prepaid vending machine, prepaid airtime machine, prepaid airtime vending machine, prepaid airtime terminal, airtime machine.

Magento as a crucial part of Digital Transformation in B2B Industry.

Divante

5 strategic decisions - doro, itmirror, omnichannel, organizational structure

Marcos Pueyrredon

Magento implementation - by Divante.co

Divante

Passbook and mobile shops for trade fairs

dimedis GmbH

Point of sale systems

Yelena point of sales system

Point of sale (POS) systems have evolved from early cash registers into modern integrated software and hardware solutions. Early POS systems were simple mechanical cash registers, but the introduction of computers in the 1970s led to more advanced electronic registers. Modern POS systems combine specialized software with hardware like barcode scanners, cash drawers, receipt printers, and touchscreen devices to automate the entire sales process and management of retail businesses. POS software provides functionality for tasks like sales, returns, exchanges, payments, inventory management and customer loyalty programs. Retail businesses benefit from POS systems through features that streamline operations, online sales, marketing and accounting integration.

Retail POS Solution

sanahanif019

B2B or B2C eCommerce strategy & solutions

Tharun Bangari

Evolution of B2B marketplaces - How to grow your market share in manufacturin...

Mirakl

B2B buyers are consumers when they’re off the clock. They want the same selection, competitive pricing, and convenience they get from shopping online for their personal purchases. In fact, 80% of B2B buyers expect it. Today, the market for B2B marketplaces represents $12.2 trillion USD in gross merchandise value (GMV) worldwide, more than double its worth in 2013 and is made up of platform pioneers like Tetra Pak, Conrad, Metro Cash & Carry or Siemens Mobility. The Covid-19 "digital shock" created by the lockdown and consequently economic crisis are likely to be additional drivers fostering the use of digital marketplaces in the future… and may also represent an opportunity for Barbarians to accelerate their attack of a market in turbulence. In an exclusive webinar with Matthieu Simon, Partner at Roland Berger, Wim Borret, Business Developer at Webhelp and Brendan Walsh, EVP Sales EMEA at Mirakl will discuss the evolution of B2B marketplaces in the world with a deep dive in manufacturing and aftermarket spare parts. In this webinar, you’ll learn: Why the B2B marketplace model is accelerating across the world A global competitive context: how marketplaces have to deal with the digital natives (i.e. Amazon and Alibaba) The proliferation of B2B aftermarket platforms

Smart Wireless Applications

tarique_mohammed7

Smart Wireless provides mobile solutions including SMS, interactive messages, and web/Blackberry applications. Some of their solutions include daily activity reporting to track sales and provide analytics, print media distribution to capture sales data in real time, surveys, lead management, catalogues, social networking for employees, and distribution management. The solutions benefit organizations by providing real-time data and analytics, improved coordination, more accurate surveys, and optimized processes. Customized SMS and mobile applications are also available for industries like ITES/BPO, banking, pharmaceuticals, brokerage, and education.

What's hot

E-commerce Berlin Expo - Mrdjan Uzelac - ePages

E-Commerce Berlin EXPO

E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

E-Commerce Berlin EXPO

The eCommerce Platforms in the Global Setup

Divante

Why Magento

Divante

Fiona Weng - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Sessions

eCommerce Institute

E-commerce Berlin Expo 2018 - Marketplace the new eCommerce trend and how to ...

E-Commerce Berlin EXPO

KBCS Summit 2015_Pitch Tsjing_Mark Willems

Bolero Crowdfunding

Vtex Company Overview 2018

Americanoize

Footfallcam Buying Process SME

FootfallCam

FairMate Flyer English

dimedis GmbH

Meet Magento 2015 Utrecht - Digital in store - Smile

Smile I.T is open

Presentación Arian Gonzalez / Osomm - eRetail Day México 2017

eCommerce Institute

Movotek prepaid airtime voucher distribution

Movotek Innovations Limited.

Magento as a crucial part of Digital Transformation in B2B Industry.

Divante

5 strategic decisions - doro, itmirror, omnichannel, organizational structure

Marcos Pueyrredon

Magento implementation - by Divante.co

Divante

Passbook and mobile shops for trade fairs

dimedis GmbH

Point of sale systems

Yelena point of sales system

Retail POS Solution

sanahanif019

B2B or B2C eCommerce strategy & solutions

Tharun Bangari

What's hot (20)

E-commerce Berlin Expo - Mrdjan Uzelac - ePages

E-commerce Berlin Expo - Oliver Prothmann - Bundesverband Onlinehandel

The eCommerce Platforms in the Global Setup

Why Magento

Fiona Weng - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Sessions

E-commerce Berlin Expo 2018 - Marketplace the new eCommerce trend and how to ...

KBCS Summit 2015_Pitch Tsjing_Mark Willems

Vtex Company Overview 2018

Footfallcam Buying Process SME

FairMate Flyer English

Meet Magento 2015 Utrecht - Digital in store - Smile

Presentación Arian Gonzalez / Osomm - eRetail Day México 2017

Movotek prepaid airtime voucher distribution

Magento as a crucial part of Digital Transformation in B2B Industry.

5 strategic decisions - doro, itmirror, omnichannel, organizational structure

Magento implementation - by Divante.co

Passbook and mobile shops for trade fairs

Point of sale systems

Retail POS Solution

B2B or B2C eCommerce strategy & solutions

Similar to The real seamless commerce experience - Imagine Conference 2018

Evolution of B2B marketplaces - How to grow your market share in manufacturin...

Mirakl

Smart Wireless Applications

tarique_mohammed7

Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf

Guido X Jansen

Here are some of the biggest challenges in establishing a successful B2B marketplace: - Getting critical mass of buyers and sellers. It can be difficult to attract enough buyers and sellers in the early stages to make the marketplace viable and drive network effects. - Onboarding merchants. It requires significant effort to onboard new merchants onto the platform, educate them on how to use it, and ensure a good user experience to encourage ongoing participation. - Pricing model. Determining the right pricing model that provides value to both buyers and sellers can be challenging. Fees need to be low enough to attract participants but high enough to be profitable. - Trust and reputation. Buyers and sellers need to trust that the other parties

B2B Platforms Masterclass Day : Accélérez votre transformation digitale grâce...

Mirakl

Au cours des dernières années, le nombre de marketplaces B2B n'a cessé d'augmenter avec un taux de croissance annuel moyen de +14%. Aujourd’hui, le marché des marketplaces B2B représente 12 200 milliards de dollars en valeur brute des marchandises (GMV) dans le monde entier, soit plus du double de sa valeur en 2013. Ainsi, les attentes des clients en B2B sont largement influencées par l'efficacité et l'excellence des outils B2C. Près de 50% des acheteurs professionnels préfèrent se tourner vers les sites B2C pour leurs achats professionnels. Lors de cette masterclass, Mirakl rassemble les pionniers du modèle de plateforme B2B qui aborderont toutes les conditions nécessaires afin de réussir le lancement de sa marketplace. Nous aborderons plusieurs thématiques parmi lesquelles les règles de sélection des vendeurs tiers, l’accompagnement des clients selon leur niveau de digitalisation et les nouveaux modèles d’organisation interne à l'entreprise.

Powering Digital Retail Transformation

Oliver Guy

Zinnov zones - Digital in Retail

Zinnov

Zinnov Zones rating for Digital in Retail. The report provides a snapshot of a digitally enabled modern retail enterprise and how digital technologies such as big data, analytics, robotics, machine learning, virtual reality etc. are transforming operations as well as impacting customers’ experience. Zinnov estimates a total digital spending of ~ $70B by retailers globally in 2016; with the market expected to reach $150B by 2020, growing at over 20% per annum.

Pitchdeck of Shoppymore

ShoppymoreTheRightCh

Shoppymore is the largest e-commerce marketplace in the region, leveraging technology to provide customers with an easy online shopping experience. It offers various products across many categories through its online shopping portal. The document outlines Shoppymore's features such as its AI system, social commerce capabilities, chatbot, marketplace integrations, online store tools, loyalty programs, and digital marketing and customer support services to help sellers succeed.

Meet Magento : Connected store with magento 2

Smile I.T is open

Automation and execution for sales and field processes - Sagra Technology

Sagra Technology

What is your Mobile App Strategy?

ROAMData

- mCommerce transactions are growing 5 times faster than eCommerce and have the potential to exceed $1 trillion by 2014 as smartphones proliferate. However, security concerns and poor user experiences have held back mCommerce adoption in the US. - Ingenico and ROAM Data provide a secure mobile commerce platform called ROAMpay that runs as a dedicated application rather than in a mobile browser. It supports hundreds of device models and offers an consistent user interface and offline capabilities. This has advantages over competitors in terms of security, user experience and device coverage. - ROAMpay can enable various types of mobile commerce like mobile payments for small businesses, mobile banking/wallets, online ordering for extended workforces,

Footfallcam Product Info

FootfallCam

Visitor Analytics for the Physical World | Retail Analytics Software

V-Count

Value First Bpcl

manishraj82

ValueFirst provides mobile marketing solutions to help BPCL manage its large network of fuel dealers. ValueFirst can send real-time alerts and notifications to dealers via SMS regarding things like price changes, new product launches, and payment reminders. It also allows dealers to pull information by SMS, such as order statuses and outstanding balances. This helps BPCL streamline communications with dealers and provide a better customer experience while gaining valuable sales insights.

Service007 - Corporate Presentation.

service007

The document discusses a company that provides call center and customer relationship management (CRM) services and software solutions. Some key offerings mentioned include inbound and outbound customer service, customer satisfaction surveys, loyalty management, and feedback CRM. The company emphasizes access through multiple channels, timely routing and escalation of customer issues, and real-time operational reporting. Mobile applications are also discussed for functions like field force management, service management, and dealer management.

Impletation Of IT In Marico

Ashish Bansal

This document summarizes the IT systems and supply chain initiatives implemented by Marico, an Indian consumer products company. It discusses the challenges they faced due to aggressive growth, including forecast inaccuracies, stockouts, and high inventory costs. Marico implemented SAP ERP and APO systems integrated with a vendor portal to gain visibility and automate planning. This improved forecasting, reduced inventory levels, and streamlined the ordering process. The results included lower costs, increased sales productivity, and continued double-digit growth.

Case Study: triple online revenue with the right digital ecosystem

Andy Didyk

View this case study to learn how Hunter Fan increased online revenue 3X with an innovative mobile strategy for both their retailers and product buyers. Featuring a partnership between digital agency Ntara and product registration company Registria. Learn how a 2 tiered mobile strategy engaged both retailers and product buyers. See how Hunter Fans used product packaging to engage buyers on their phones. Learn how your brand can find "Super Buyers" with mobile and increase e-commerce revenue.

Litium Commerce, PIM and CMS = All-in-One

Sami Grahn

Sami Grahn is a partnership manager at Litium, a company that provides multi-channel, omni-channel commerce solutions including content management, product information management, commerce, and accelerators to help clients build their brand, sell products across all channels and markets. Litium offers on-demand cloud solutions that connect to third-party applications and an edge framework to facilitate unified commerce.

10 Steps to a Fast-growing e-Commerce Company - Marc Gasser - Presentation at...

eZ Systems

Marc Gasser, CEO of Origammi, presented at eZ Conference 2017 on 10 Steps to a Fast-growing e-Commerce Company. We live in an era where speed and flexibility are important advantages. Changing customer requirements, the rise of mobile and the ever shorter innovation cycle make companies face the challenge of creating an organizational and technical structure that is both fast and agile. Complex e-commerce applications, which are still behind the websites of most international companies around the world create hurdles on the road to innovation. And customers are no longer what they once were—the power has shifted away from manufacturers and resellers to consumers. Marc discusses 10 steps for how companies can find new ways of reaching their target audience and grow sustainably.

From data collection to action

Dataops Ghent Meetup

This document discusses practical use cases for data-driven digital marketing. It provides two case studies: 1) For Eurotunnel, audience segmentation was used to better target customers based on location, booking horizon, and vehicle type. This improved acquisition rates and ROI. 2) For Carglass, dynamic creative optimization (DCO) was implemented to automate ad creation and delivery based on variables like product, brand, and language. This reduced production costs while allowing more ad testing and personalization early in the customer funnel. The document emphasizes leveraging first-party data to gain customer insights, build audience profiles, and personalize the customer experience across digital channels. This improves marketing performance metrics like conversion rates and

SALESmanago - New Feature Roadmap 2020

SALESmanago AI driven CDXP

The document provides a roadmap and overview of new features for the SALESmanago marketing automation platform that were launched or planned for 2020. Some key features included recommendation frames, pop-up wizards, an email designer, live chat capabilities, AI dashboards, dynamic segments, mobile marketing integrations, and revenue analytics. The roadmap also outlines additional features still in progress or planned like an advanced popup creator, email designer for mobile, a command center, AI search, DMP integrations, CRM dashboards, and loyalty programs.

Similar to The real seamless commerce experience - Imagine Conference 2018 (20)

Evolution of B2B marketplaces - How to grow your market share in manufacturin...

Smart Wireless Applications

Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf

B2B Platforms Masterclass Day : Accélérez votre transformation digitale grâce...

Powering Digital Retail Transformation

Zinnov zones - Digital in Retail

Pitchdeck of Shoppymore

Meet Magento : Connected store with magento 2

Automation and execution for sales and field processes - Sagra Technology

What is your Mobile App Strategy?

Footfallcam Product Info

Visitor Analytics for the Physical World | Retail Analytics Software

Value First Bpcl

Service007 - Corporate Presentation.

Impletation Of IT In Marico

Case Study: triple online revenue with the right digital ecosystem

Litium Commerce, PIM and CMS = All-in-One

10 Steps to a Fast-growing e-Commerce Company - Marc Gasser - Presentation at...

From data collection to action

SALESmanago - New Feature Roadmap 2020

More from TechDivision GmbH

eStrategy-Magazin - Sonderausgabe Digital Health

The real seamless commerce experience - Imagine Conference 2018

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to The real seamless commerce experience - Imagine Conference 2018

Similar to The real seamless commerce experience - Imagine Conference 2018 (20)

More from TechDivision GmbH

More from TechDivision GmbH (20)

Recently uploaded

Recently uploaded (20)

The real seamless commerce experience - Imagine Conference 2018