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Semana do Empresário - 10 Mar ´15
Guilherme Ruggiero
P&G eCommerce Brazil Leader
Brasil - Faturamento
Brasil - Pedidos
Brasil - Categorias (pedidos)
<
Brasil - eConsumidores
Brasil - Pedidos mobile
Brasil - Smartphone vs. Tablet
Conclave do Papa Bento XVI 2005
Conclave do Papa Francisco 2013
O fim das
“ditaduras”
DollarShaveClub.com
>
V
U
C
A
olátil
(incerto)
omplexo
mbíguo
Information Convenience Selection (SKUs)
SKUs available on
80MM
35-70M
Online vs. Offline
Showrooming
Webrooming
=
Airline
Tickets
Books Apparel
Music/
DVDs
Computers/
Software
Flowers/
Gifts CPG Groceries
Progressão de categorias
Traditional
Online
Traditional
Offline
Search
iMedia
YouTube
Brand.com
Email
eRetail.com
Social.com
TV
Print
Radio
OOH
ER
Retail Store
Click Erosion
Memory Erosion
Choose
Retailer/
Channel
User
Satisfaction
Select & Buy
Design baseado no comprador (Shopper)
Conteúdo
Mix
Reviews
Busca
Funil de conversão
Ecommerce LA Organizational structure
45MM total visits/month
(30MM unique visitors)
30MM total visits/month
(15MM unique visitors)
20MM total visits/month
(8MM unique visitors)
21MM total visits/month
(12MM unique visitors)
Tendência: todos farão de tudo!
?
Obrigado
Guilherme Ruggiero
P&G eCommerce Brazil Leader

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Palestra na 15ª Semana do Empresário da PUC Jr. (teatro TUCA, 2015)

Editor's Notes

  1. Disclaimer: slides em Inglês
  2. eCommerce já é significativo, global
  3. Mas também no Brasil
  4. Prometo não ficar só com números
  5. Pensam que a P&G Brasil é grande? Então...
  6. Meio de consumo mudando
  7. E mundando
  8. Vamos começar com a parte legal...
  9. Engraçado? A Gillette US não achou, perdendo 7 pontos de share (~10MM USD)
  10. Alguém conhece? A mesma indústria que foi beneficiada pela tecnologia (taxis), agora sofre por causa dela.
  11. Alguém aqui compraria um GPS hoje? Será que a Garmim, ou qualquer outra empresa, achou isto engraçado?
  12. Para dar um exemplo que não seja relacionado a um app, mas sim a própria evolução da tecnologia
  13. Mudanças exponenciais, evolução constante e rápida, não percam o trem!
  14. Store: Already Committed / Touch and Feel Online: infinite content, assortment, covenience
  15. Analistas preveem que perderá valor, pois... não tem lojas!?
  16. Caminho típico para a compra (como antes acreditávamos)
  17. How a new mom buys a baby accessory car seat (Kantar 2011)
  18. O approach P&G para a experiência de usuário