It takes more than technology to make a successful product. It is key to understand what goes on in a user's mind when making a decision to adopt a product. I gave this presentation at Defrag 2009 and to a class at NYU.

1. Back to business basics The psyche of user adoption Guillaume Cohen - Veodia, Inc. @zegig

8. Adoption decision Analytic Intuitive & Emotional Roger Sperry, Nobel Laureate 1960’s

9. Adoption decision Analytic Intuitive & Emotional Roger Sperry, Nobel Laureate 1960’s

10. Adoption decision Psyche of adoption Rational decision: Emotional decision:

15. How does a company influence it? Rational decision: Desire Emotional decision: Benefits Investment

18. How does a company influence it? Gartner Hype Cycle

19. How does a company influence it? Brand & buzz Gartner Hype Cycle

20. How does a company influence it? Intrinsically valuable product Brand & buzz Gartner Hype Cycle

21. Example 1 Rational decision: Comparing Microsoft Zune to Apple iPod Desire Emotional decision: Benefits Investment

22. Example 2 Rational decision: Desire Emotional decision: Benefits Investment ? ?

23. Thank you @zegig