User Adoption Strategies: Part 2

3,282 views

Published on

Exploring the issue of user adoption for new collaboration technology and approaches. Part 2 of two parts.

Published in: Business, Economy & Finance
0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,282
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
9
Embeds 0
No embeds

No notes for slide

User Adoption Strategies: Part 2

  1. 1. User Adoption StrategiesPart 2—Survey Results, Experiences Michael Sampson
  2. 2. Agenda—The Four S’sExamine the … SituationConsider various … StrategiesLook at the … Survey ResultsShare some … Experiences
  3. 3. 3Look at the … Survey Results
  4. 4. Total Respondents 186Microsoft SharePoint 105
  5. 5. EmployeesSharePoint Respondents (105)
  6. 6. UseSharePoint Respondents (105)
  7. 7. Use 1SharePoint Respondents (105)
  8. 8. Use 2 1SharePoint Respondents (105)
  9. 9. Use 3= 2 1 3= 3=SharePoint Respondents (105)
  10. 10. STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutive Pages on the EmbeddedSponsorship Intranet Champion Classroom Training Web-Based TrainingSharePoint—Use of the Strategies
  11. 11. EffectivenessSharePoint Respondents (105)
  12. 12. Effectiveness 1SharePoint Respondents (105)
  13. 13. Effectiveness 1 2SharePoint Respondents (105)
  14. 14. Effectiveness 1 3 2SharePoint Respondents (105)
  15. 15. Effectiveness 1 3 2 4SharePoint Respondents (105)
  16. 16. Effectiveness 1 3 2 5 4SharePoint Respondents (105)
  17. 17. Effectiveness 1 3 6 2 5 4SharePoint Respondents (105)
  18. 18. STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutive One-to-One Internal UserSponsorship Coaching GroupReal-to-Life EmbeddedScenarios Champion Easy First Steps SharePoint—Effectiveness
  19. 19. ExecutiveSponsorshipEmbeddedChampion
  20. 20. Executive One-to-One CoachingSponsorship Easy First StepsEmbeddedChampion Real-to-Life Scenarios Internal User Group
  21. 21. Total Respondents 186IBM Connections 59
  22. 22. Less than10015.3%101 to5008.5% IBM Connections501 to1000 respondents8.5%1001 to500015.5%5001 to100005.1%Over1000047.5%
  23. 23. UseIBM Connections (59)
  24. 24. Use 1IBM Connections (59)
  25. 25. Use 2 1IBM Connections (59)
  26. 26. Use 3 2 1IBM Connections (59)
  27. 27. Use 4 3 2 1IBM Connections (59)
  28. 28. Use 4 3 2 1 5IBM Connections (59)
  29. 29. STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutive Web-Based Embedded InternalSponsorship Training Champion User Group One-to-One Coaching Easy First StepsIBM Connections—Use of the Strategies
  30. 30. EffectivenessIBM Connections (59)
  31. 31. Effectiveness 1IBM Connections (59)
  32. 32. 2 Effectiveness 1IBM Connections (59)
  33. 33. 2 Effectiveness 3 1IBM Connections (59)
  34. 34. 2 Effectiveness 3 1 4IBM Connections (59)
  35. 35. 2 Effectiveness 3 1 4 5IBM Connections (59)
  36. 36. 2 Effectiveness 3 1 4 6 5IBM Connections (59)
  37. 37. STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutive One-to-One Stop Doing,Sponsorship Coaching Start Doing PatternsReal-to-Life EmbeddedScenarios Champion Easy First Steps IBM Connections—Effectiveness
  38. 38. ExecutiveSponsorshipEmbeddedChampionEasy First Steps
  39. 39. Executive One-to-OneSponsorship CoachingEmbedded Real-to-LifeChampion ScenariosEasy First Steps Stop Doing, Start Doing Patterns
  40. 40. 4Share some … Experiences
  41. 41. CASE 1The Retail Firm
  42. 42. Home improvement company 250,000 employees1750 stores in US, Mexico, and Canada (2010) US$50 Billion Revenue
  43. 43. Aim: improve processes
  44. 44. Aim: to bring people together E.g., 2-3 kitchen specialists—different stores, different shifts
  45. 45. Early Adoption Work (mid-2010) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutiveSponsorshipReal-to-LifeScenarios
  46. 46. “… viral adoption did not work”People need a level of competence to see possibilities for viral adoption to work
  47. 47. Early Adoption Work (late-2010) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutiveSponsorshipSign-off to Proceed Community Managers Embedded Champions
  48. 48. Adoption Work (mid-2011) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExemplar StoriesThe case of the Teflon Paint Tray=$1 million additional revenue Community Managers Embedded Champions
  49. 49. CASE 2The Research Firm
  50. 50. A division of Bayer AG (pharma) BMS—15,000 employees at 30 locationsBayer Group had switched from IBM to Microsoft (late 2009) BMS piloted IBM Connections (Sep 2011) Bayer Group selects Connections
  51. 51. Aim—research collaborationDiscover opportunities/expertise across locations E.g., similar research
  52. 52. Driver—the research scientists wanted it
  53. 53. Adoption Plan (2011-2012) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutive One-hour Facilitated Part of Standard Sponsorship training as Workshops OperatingCIO as active blogger part of new Environment workplace Embedded Champions Central Support Organization
  54. 54. CASE 3The University
  55. 55. Driver—gifted the technology from the vendor
  56. 56. Adoption Strategy STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsReal-to-Life “Build It And Scenarios They Will Come”ExecutiveSupport (some)
  57. 57. FailureAcademics not interestedNot positioned in a way that made sense vs. LMSIT staff left the university. Initiative faltered.
  58. 58. 5In … Summary
  59. 59. SUMMARY 1The vendors have done their part
  60. 60. SUMMARY 2Success at your firm is up to you The ROADMAP approach
  61. 61. SUMMARY 3What are you doing about adoption?
  62. 62. Michael Sampson@collabguymichaelsampson.net

×