China’s apparel market remains one of the fastest growing markets in the world, and the rise of e-commerce, as well as fast fashion, have further encouraged its growth.
As the quality in China’s apparel industry varies greatly, private label brands may be the solution addressing a growing consumer segment in the market.
Private Label Clothing Brands in China | Daxue Consulting Daxue Consulting
China’s apparel market remains one of the fastest growing markets in the world, and the rise of e-commerce as well as fast fashion have further encouraged its growth.
As the quality in China’s apparel industry varies greatly, private label brands may be the solution addressing a growing consumer segment in the market.
The cosmetics and personal care market in China by Daxue consultingDaxue Consulting
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
The household cleaning market is one of many markets growing due to China's consumption upgrade. With a higher disposable income, Chinese consumers are starting to use more specialized products depending on the task. Foreign brands find opportunity in this market as consumers are begin to prefer eco-friendly products, products that are gentle on the skin, and all-around, products having less chemical contaminants.
Private Label Clothing Brands in China | Daxue Consulting Daxue Consulting
China’s apparel market remains one of the fastest growing markets in the world, and the rise of e-commerce as well as fast fashion have further encouraged its growth.
As the quality in China’s apparel industry varies greatly, private label brands may be the solution addressing a growing consumer segment in the market.
The cosmetics and personal care market in China by Daxue consultingDaxue Consulting
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
The household cleaning market is one of many markets growing due to China's consumption upgrade. With a higher disposable income, Chinese consumers are starting to use more specialized products depending on the task. Foreign brands find opportunity in this market as consumers are begin to prefer eco-friendly products, products that are gentle on the skin, and all-around, products having less chemical contaminants.
樂You probably know about the N°1 e-commerce festival in China: 11.11, but do you know about the second largest?
It's 618 (June 18th), here are a few insights, and if you interested in a full report about this year festival, let me know in the comments ⬇
618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach a peak on 18 June.
This year, besides traditional e-commerce players represented by Tmall and JD, Douyin and Kuaishou, the top2 short video platforms, also joined the game.
螺 Over 578 billion yuan of total GMV on Tmall, JD, and PDD, with 250,000 brands participating (x 2.5 more than last year)
️On Douyin, the post-00s accounted for the largest number of new users during the 618 promotion period, with a year-on-year increase of 392.1%. Young consumers’ emergence prompts brands and platforms to adjust their marketing strategies like using virtual influencers
Consumers' demand for improving the quality of life is increasing, and they are more and more accustomed to getting premium, imported, personalized, and diversified products/services on e-commerce platforms.
#china #chinamarketing #chinatrends #chinabusiness #chinaecommerce #ecommercemarketing #digitalcampaigns #digitalmarketing #jd #tmall #618 #douyin #kuaishou #ecommerce
Beauty and Cosmetics Products Business OpportunityVenture Advisors
GCC is one of best selling market for Beauty Products. The sales are driven by high per capital income. GCC has very high disposable income. This is prime reason for growth of beauty and cosmetics products in GCC.
Beauty market in China report by daxue consulting-double v consultingDaxue Consulting
China has become the world’s second largest beauty market since 2019 and more Chinese beauty brands start to rise in the market. In order to study the 2021 C-beauty trends that brands don't want to miss, we work with double v consulting to investigate the market strategies of four of the top C-beauty brands, 1) Perfect Diary 2) Florasis 3) HomeFacial Pro 4) Winona.
The growing fascination over the Chinese market is felt in almost all industries around – especially within the luxury sector. Study after study reveals that China is an important market that luxury brands shouldn’t – and couldn’t – ignore. However, confronting the realities on the ground could be challenging, albeit necessary for a brand to truly succeed in this market. What are the types of Chinese millionaires? Where do they live? How do they make their purchase decision? Take a look and find out.
Sell to China - Your Complete Category HandbookAzoya
Chinese consumers’ rising needs for overseas products have provided overseas retailers with a wealth of opportunities. However, these opportunities are not evenly distributed among all categories. Some categories are more popular; some are easier to operate; some need to be given extra attention.
This whitepaper takes a deep dive into different categories that are popular among Chinese cross-border online shoppers. Suggestions about marketing, merchandising, logistics and operation will be given based on different categories. You can't miss this all-encompassing handbook!
Duff & Phelps has published the third edition of its report on Celebrity Brand Values in India, Rise of the Millennials: India’s Most Valuable Celebrity Brands 2017.
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
樂You probably know about the N°1 e-commerce festival in China: 11.11, but do you know about the second largest?
It's 618 (June 18th), here are a few insights, and if you interested in a full report about this year festival, let me know in the comments ⬇
618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach a peak on 18 June.
This year, besides traditional e-commerce players represented by Tmall and JD, Douyin and Kuaishou, the top2 short video platforms, also joined the game.
螺 Over 578 billion yuan of total GMV on Tmall, JD, and PDD, with 250,000 brands participating (x 2.5 more than last year)
️On Douyin, the post-00s accounted for the largest number of new users during the 618 promotion period, with a year-on-year increase of 392.1%. Young consumers’ emergence prompts brands and platforms to adjust their marketing strategies like using virtual influencers
Consumers' demand for improving the quality of life is increasing, and they are more and more accustomed to getting premium, imported, personalized, and diversified products/services on e-commerce platforms.
#china #chinamarketing #chinatrends #chinabusiness #chinaecommerce #ecommercemarketing #digitalcampaigns #digitalmarketing #jd #tmall #618 #douyin #kuaishou #ecommerce
Beauty and Cosmetics Products Business OpportunityVenture Advisors
GCC is one of best selling market for Beauty Products. The sales are driven by high per capital income. GCC has very high disposable income. This is prime reason for growth of beauty and cosmetics products in GCC.
Beauty market in China report by daxue consulting-double v consultingDaxue Consulting
China has become the world’s second largest beauty market since 2019 and more Chinese beauty brands start to rise in the market. In order to study the 2021 C-beauty trends that brands don't want to miss, we work with double v consulting to investigate the market strategies of four of the top C-beauty brands, 1) Perfect Diary 2) Florasis 3) HomeFacial Pro 4) Winona.
The growing fascination over the Chinese market is felt in almost all industries around – especially within the luxury sector. Study after study reveals that China is an important market that luxury brands shouldn’t – and couldn’t – ignore. However, confronting the realities on the ground could be challenging, albeit necessary for a brand to truly succeed in this market. What are the types of Chinese millionaires? Where do they live? How do they make their purchase decision? Take a look and find out.
Sell to China - Your Complete Category HandbookAzoya
Chinese consumers’ rising needs for overseas products have provided overseas retailers with a wealth of opportunities. However, these opportunities are not evenly distributed among all categories. Some categories are more popular; some are easier to operate; some need to be given extra attention.
This whitepaper takes a deep dive into different categories that are popular among Chinese cross-border online shoppers. Suggestions about marketing, merchandising, logistics and operation will be given based on different categories. You can't miss this all-encompassing handbook!
Duff & Phelps has published the third edition of its report on Celebrity Brand Values in India, Rise of the Millennials: India’s Most Valuable Celebrity Brands 2017.
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
COURSE TEXT Chapter 12 Cited Keegan, W. J., & Green, M. C. (2020CruzIbarra161
COURSE TEXT: Chapter 12 Cited: Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com
2 Global Marketing Channels and Physical Distribution
Learning Objectives
12-1 Identify and compare the basic structure options for consumer channels and industrial channels.
12-2 List the guidelines companies should follow when establishing channels and working with intermediaries in global markets.
12-3 Describe the different categories of retail operations that are found in various parts of the world.
12-4 Compare and contrast the six major international transportation modes and explain how they vary in terms of reliability, accessibility, and other performance metrics.
Case 12-1 Welcome to the World of Fast Fashion
The world of global fast-fashion is like a three-way horse race. Spain’s Inditex SA is the parent company of specialty retailer Zara; Sweden is home to Hennes & Mauritz AB, better known to shoppers as H&M; and Uniqlo is the flagship brand of Japan’s Fast Retailing.
Part of the appeal of fast fashion is the low prices. Also attractive is the speed at which inventories are replenished and updated with affordable versions of the latest runway trends from the world’s fashion capitals. The need for speed is fueled in part by social media. A key element for some fast-fashion brands is sourcing clothing from countries with low-cost labor in Asia and elsewhere. In Cambodia, for example, more than 400 garment factories are registered exporters.
However, some industry observers note that low prices actually carry high social and environmental costs. Chasing the latest trends means that shoppers often discard inexpensive garments after wearing them just a few times. This leads to a consumer mindset that clothing purchases are disposable, rather than long-term investments. Critics assert that unwanted clothing often ends up in landfills, and that the fast-fashion trend is not sustainable (see Exhibit 12-1).
Exhibit 12-1
Some critics assert that the fast fashion trend contributes to overproduction and a “throw-away” mentality. The result is vast quantities of discarded clothing as well as "deadstock" (out-of-season garments and unused textiles). This Saks Fifth Avenue window display by Vetements was designed to call attention to the problem.
For years, Tadashi Yanai, the founder of the Uniqlo (“Unique Clothing”) chain, pursued a business model that differentiated his company from its European rivals. Uniqlo’s focus was on everyday basics and a new-product development process that relied heavily on innovative materials.
Inditex is the world’s largest fashion retailer, with more than 7,000 stores in 92 countries. In addition to Zara, its brands include Bershka, Pull & Bear, and Massimo Dutti. The company does not advertise, and its motto is “The company doesn’t speak; the customer speaks for the company.” Unlike some of its competitors, Inditex keeps nearly two-thirds of ...
The fashion accessories market in China by Daxue consultingDaxue Consulting
The Chinese fashion accessories market is facing growth opportunities. China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market size is worth our attention, the consumptive concepts, and habits of Chinese fashion accessories consumers are going through remarkable changes. This presentation highlights the dynamic changes happening in China's fashion accessories market and gives insight into what can make fashion accessories brand successful in China.
The Chinese fashion accessories market is facing growth opportunities. China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market size is worth our attention, the consumptive concepts and habits of Chinese fashion accessories consumers are going through remarkable changes. This presentation highlights the dynamic changes happening in China's fashion accessories market and gives insight into what can make a fashion accessories brand successful in China.
International luxury brands' survival in China will depend on their ability to ride new trends. Also the ability to develop methods to appeal to the next generation of Chinese consumers.
Fashion Trends and Brand Opportunities in ChinaTechnomic Asia
Presentation given by Michael Zakkour @michaelzakkour at Fashion Institute of Technology on Oct 3 - China Fashion, Beauty and Status A Year on the Frontlines of China's Apparel and Luxury Market.
Luxury 2020: The Trends Shaping the Luxury Market of the FutureSeymourSloan
By 2020 we will see a different luxury market.
Luxury will not be immune to the businesss and external changes reshaping the world and these will create challenges that brands must be aware of and seek to maximise.
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
ASEAN and China have a strong business relationship. China is ASEAN’s biggest trading partner, while ASEAN is China’s third-largest trading partner. Major exports include machinery, electronics, and chemical products from China and agricultural products, mineral products, and machinery from ASEAN. The countries are also collaborating in the infrastructure, digital economy, energy, and tourism sectors.
In this report, you will find:
- An overview of China-ASEAN trade relations
- The shift of the supply chain from China to ASEAN
- Where in Southeast Asia are Chinese investing
- Case studies of Chinese companies in Southeast Asia
- Potential business developments
10 common mistakes Chinese companies make when going abroadDaxue Consulting
As the country’s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies.
Why is now a good time for Chinese brands to expand overseas?
* The Chinese economy has entered a new era of high-quality development, meaning Chinese products are more competitive than ever.
* Chinese brands can increase revenue sources.
* Chinese brands can “put their eggs in more baskets” by investing in more than just one country’s market.
* Chinese brands can leverage the country’s advantages, such as manufacturing and supply chain.
* Enjoy government support for overseas business under the dual circulation development policy.
Some of common Chinese brand’s overseas expansion mistakes mentioned in our report
* Not using the correct or sufficient distribution channels
* Not valuing consumers’ personal data privacy
* Poor or slow customer service
* Plagiarism and copy catting, leading to lack of originality in design
* Not understanding local culture and values, which results into falling into traps like stereotyping and cultural appropriation
* Lack of localization in terms of branding, product offering and international property collaborations
500for500 Most Innovative MNC Award by daxue consulting and AYODaxue Consulting
AYO Innovation Consulting surveyed 511 startups on what MNCs are the most innovative in China. Daxue Consulting helped analyze the results to uncover the 45 most innovative MNCs along with many other insights regarding collaboration between MNCs and startups in China. The results were shared at the AYO 500for500 Innovation Awards event on November 30th 2022.
Along with the announcement of the most innovative MNCs in China by industry, the report includes insights relevant to MNCs hoping work with local startups to improve their innovation.
Highlights from the report on MNC innovation in China
- According to Chinese startups, the most valued aspect of MNC clients is their brand, second is their budget.
- The biggest driver for Chinese startups to collaborate with MNCs is to build an impressive portfolio.
- The biggest barriers Chinese startups face when collaborating with MNCs are related to their bureaucracy. 77% of startups say that MNCs have too many procedures.
- The industries which startups have the highest hopes for increasing MNC innovation in China are Pharmaceutical and Transportation.
- 73% of startups expect MNCs to launch new products
- The most popular MNCs rated by Chinese startups for collaboration are Sanofi, L’Oreal, Huawei, BMW and AstraZeneca.
Double 11 is the world’s largest e-commerce shopping festival. Created in 2009 by Chinese e-commerce giant Alibaba to celebrate “Singles’ Day” in China, it was soon adopted by all major Chinese e-commerce platforms to become the massive event it is today. Starting late October with pre-sales, the peak of the sales festival is November 11th, offering massive discounts for all sorts of product categories, allowing many businesses to make a significant portion of their annual turnover in just a few days. In the ever-more competitive Chinese market, brands have tapped into omnichannel marketing campaigns as well as livestreaming to increase sales.
In this Double 11 2022 Guide, you will be the first to see trends and opportunities for brands for this year’s festival as well as gain insights into marketing strategies brands leverage to maximize profits during the most important period of the year for online sales in China.
Download the Double 11 2022 Guide to learn:
- What’s new on this year’s Double 11’s agenda
- The new trends to look out for in this year’s Double 11
- What are the emerging opportunities for brands to leverage this year
- What tools are there for brands to leverage to launch their products on Double 11
- From KOL marketing to livestreaming: how brands advertise their products during the Double 11
Key stats on China’s Singles’ Day 2022:
- According to a survey by PL Daren, almost 32% of brands surveyed declared they will launch promotional campaigns on Taobao and Tmall, the leading e-commerce platforms in China.
- The stock of men’s imported makeup products increased by more than 3,000% year-on-year during the Double 11 2021.
- From November 1st to November 11th, 2021, the livestreaming Gross Merchandise Volume (GMV) on Taobao Live was up to 131.9 billion RMB.
During 11.11 of 2021, the sales of pet smart products on Tmall increased by 990% year-on-year.
- On the first day of D11, the sales of the museum’s cultural and creative products surged by more than 400% year-on-year
China metaverse report by daxue consulting and ayo consultingDaxue Consulting
In 2021, the Chinese government set Metaverse technology development as an objective for the country’s economic growth. With government incentives and a strong interest from Chinese consumers, Chinese tech giants have aggressively invested in Metaverse technology and applications ever since. VR enhanced gaming is of course one of those applications, but those technologies apply far beyond the world of video games. From virtual try-ons in retail stores to marketing campaigns based on metahuman influencers, Chinese firms are already using tomorrow’s Metaverse technologies to create ever increasingly engaging consumer experiences.
In this report made in collaboration with AYO Consulting, you will find an analysis of China’s metaverse and the various applications of its technology in retail.
Download to learn:
- What Metaverse technologies companies can leverage to boost sales in China
- Which companies are developing those technologies in China
- How VR and AR enhance the shopping experience of Chinese consumers
- How is the legal environment shaping the NFT and cryptocurrency landscape in China
- How and why companies are using metahumans to conduct marketing campaigns in China
- What are the benefits of hosting virtual events, with some Chinese case studies
Key stats on the Metaverse in China:
- After the creation of the Metaverse Industry Committee in 2021, financing of Metaverse-related projects reached 5.7 billion US dollars in China the same year. In 2022, from January to March alone those investments jumped to 8.1 billion US dollars.
- Chinese giants are heavily investing in Metaverse-related technologies. Among them, Bytedance acquired the third largest worldwide VR set maker Pico for 5 billion RMB.
- As of 2021, Huawei was the first 5G patent holder in the world at 15.4% of all 5G-related patents.
- The AI core industry in China was worth 189 billion RMB, almost doubling over two years.
- The virtual idol market in China was worth 101 billion RMB in 2021 and is projected to triple by the year 2023.
China's Wine and Spirits report by daxue consulting X SopexaDaxue Consulting
At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes in depth on spirits, which make up 47.8% of China’s alcohol revenue, and wine, which is 8.2% of the alcohol market revenue.
Key stats on China’s wine and spirit market:
- France is the top alcohol exporter to China, making 31% of imported alcohol value in the first half of 2022
- Brandy is the largest imported spirit in China, making 68% of the imported spirits market in 2021
- 94% of Chinese survey respondents in 2020 reported drinking red wine in the last year
- China’s domestic wine production is on the decrease, falling at a CAGR of -18* from 2016 to 2020
- Tequila is experiencing the highest growth among liquor imports, with a 66% import volume increase from 2020 to 2021.
- Besides Baijiu, Vodka is the most consumed liquor, with Absolut Vodka being the top brand, at 53% Vodka market share.
What you can learn from the report:
- How foreign brands localize to the Chinese wine market while keeping a foreign identity
- How the lockdowns have impacted China’s alcohol consumption and drinking habits
- According to our social listening, at what occasions do Chinese consumers drink wine and spirits
- What are the drivers for Chinese to consume wine and spirits
- What countries are rising in favor as importers, and which are facing challenges
- How wine and spirits brands should market their products in China
South Korea Consumer Trends Report by daxue consultingDaxue Consulting
After experiencing decades of rapid economic growth, South Korea has established itself as a trend-setting nation, with the Hallyu (Korea wave) spreading its pop culture worldwide. This report on South Korea consumer trends covers three key industries of beauty, food and beverage, and travel, along with retail and digital trends that shape not only what, but how Koreans consume.
Download to learn:
- How Korean demographics are changing, and the impact on consumption
- Household consumption trends and breakdown in Korea
- Societal changes and the dynamic between traditional culture and new ideas
- In-depth analysis of Kbeaty, F&B, and travel industries
- Deep dives into consumer ideology and trend-chasing
Key stats on Korean consumption:
- South Korea’s per capita GDP is $34,990 (USD), which is lower than Japan but higher than Spain
- Most household consumption is spent on food and beverage products, at 15.9%, followed by restaurants and hotels at 13.5%
- 27% of South Koreans live alone, which gives rise to convenience meals, single travel, and digital entertainment.
- As of 2020, 82% of South Koreans are urbanites (Compared to China’s 64.7% living in urban areas)
South Korea Travel Trends Report by daxue consultingDaxue Consulting
The number of Korean travellers is returning to normalcy, but consumer habits will never be the same. From destinations, to lodging, and even the rise of online travel, this South Korea Travel Trends report exposes the up and coming trends.
Download to learn:
- Where are the top international and domestic travel destinations for Korean tourists?
- What are the newest travel trends after the COVID-19 pandemic?
- What apps do Korean travellers use for booking trips?
Key Stats:
- There was a 104% increase in travelling with children between January 2020 and 2021.
- Japan is the No. 1 country for international travel, accounting for 20% of Korean international trips, followed by Vietnam and Thailand.
- 4 out of 10 Koreans enjoy online traveling, which is experiencing trips via travel vlogs, photos and articles.
- Searches for ‘camping sites’ on T-map increased by 54% between 2021 and 2020.
South Korean Food and Beverage Market Report by daxue consultingDaxue Consulting
Covid-19 has reshuffled the cards in many industries and the Korean F&B market is no exception. With more and more of the population living alone and staying at home, industries such as snacks, food delivery, and HMR (Home Meal Replacement) are growing. Similar to Korea’s beauty market, the food and beverage market is the starting point for many global trends.
From Mukbangs to Dalgona coffee, Korea’s F&B trends ripple worldwide.
Download to learn:
- What F&B products South Koreans consume the most
- How brands stand out in the mature markets, such as coffee and alcohol
- The eating out and dining in habits of Korean consumers after the COVID-19 pandemic
- The snack preferences of South Korean consumers of different age groups
Key Stats on the South Korea F&B market:
- Per capita, coffee consumption in South Korea is 12.3 cups per week
- 57% of Koreans are trying to lose weight through diet management
- South Koreans consume, on average, 10 liters of alcohol per person per year, which is the second highest in Asia after Laos.
- 42.7% of Korean families dined out as a family at least once a week in 2020.
South Korea Beauty Market Report by daxue consulting.pdfDaxue Consulting
As South Korea’s beauty market is a global trendsetter, understanding the Kbeauty market is not only useful in understanding Korean consumers, but also the global beauty consumer base. Our public research team deep-dived into Korea’s beauty and skincare market and compiled our findings in this downloadable report.
Korea’s beauty scene has a global impact, that’s why it’s worth studying for both beauty brands in the Korean market and all beauty brands globally
Download to learn:
- Whether Koreans are leaning more towards the 10-step routine or minimalism
- What ‘clean beauty’ means to Korean consumers
- How Korean beauty consumers view European and Japanese beauty brands
- How to tap into South Korea’s digital ecosystem: What platforms to know and what tactics work
Key Stats:
- 50% of certified vegan products in Korea are in the Cosmetics category
- The most ‘recognizable’ cosmetics brand in Korea is Sulwhasoo at - 92.8% recognizability, followed by Hera and SKII (91.0% and 89.7%)
- 61% of 20–50-year-old Korean consumers consume health supplements
- Online shopping penetration is very high, at 95% for those in their 20s, and 60% for those in their 50s
Zero-COVID Impact on Chinese Consumption Report by daxue consultingDaxue Consulting
The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. From group-buying to online counseling, and less demand for inconspicuous luxury products to growing demand for pet ownership. What should brands be aware of once China returns to normality? Did any industries benefit from the lockdown? Which industries are likely to continue prospering and who is at risk once the pandemic is over? Daxue Consulting investigated seven hypotheses on the impacts of Chinese consumption caused by recent lockdowns, from short to medium to long-term effects.
Green Guilt Report: Sustainable Consumption in China by daxue consultingDaxue Consulting
We surveyed 1,000 Chinese consumers on their beliefs, habits, and understandings of sustainability and concluded 4 hypotheses on the future of sustainable consumption in China, addressing how brands could act to accommodate the everchanging “greener” consumer behavior.
China Chic - The Emergence of Chinese Luxury Brands Report by daxue consultingDaxue Consulting
In this report, you will find:
- Results from our survey of 1,000 Chinese consumers regarding their luxury perceptions and preferences
- Analysis of how Guochao plays out in China's luxury market
- What 'luxury' really means to Chinese
- The top industries of Chinese luxury brands (vs. foreign brands)
- Our 5 hypotheses for the future of Chinese luxury brands
The youth sports market in china by daxue consultingDaxue Consulting
In this report, Daxue consulting illustrates the youth sports market in China by deep-diving in 5 dimensions.
- China's fitness industry overview
- China's youth sports industry overview
- Parents survey on children's exercise habits
- The future of youth sports in China
- Case studies
Insurance valuation in china by daxue consultingDaxue Consulting
With support from Asian Risks Management Services Co. Ltd. (ARMS) we are happy to share our new report on insurance valuation in China.
Overview of the insurance valuation market, insurance valuation allows accurate appraisal of corporate assets’ value through various methods aiming at determining the true replacement cost of insured assets This then allows insurance companies to accurately bill policyholders There are a large number of contributing factors making assets’ net book value unreliable for insurance valuations.
Insurance claim settlement in china by daxue consultingDaxue Consulting
With support from Asian Risks Management Services Co. Ltd. (ARMS) we are happy to share our new report on insurance claim settlement in China.
Overview of the insurance claim settlement market, Chinese insurance companies boast high claim settlements rates and quick resolutions. However, if it’s true for most insurance B2C policies, more complex insurance contracts often require longer time periods to settle and are more prone to claim failure.
China travel retail market report by daxue consultingDaxue Consulting
Now is the prime time to start your China travel retail market strategy, below shows key findings in the report:
The new duty-free policies boost domestic travel retail sales, including a cancellation of the 8K RMB / person spending limit for each item
Sales of Duty-Free goods in Hainan increased 103% YoY in 2020
Brick and mortar duty free stores and pop-ups are becoming tourist sites themselves, brands ranging from Uniqlo to Prada are tapping into this opportunity
Crowdfunding market in china report by daxue consulting & Jiaotong universityDaxue Consulting
Daxue consulting teamed up with Shanghai Jiao Tong University's Center for Digital Creative Enterprise Research to share our insights on crowdfunding in China!
Here are some interesting facts from the report:
The number of crowd-funding platforms in China is shrinking due to regulations. Between 2016 and 2020, there was an 89% Equity-based and reward-based crowdfunding take up the most market share
In fact, reward-based crowdfunding in some cases is group buying in disguise
Global platforms like Indiegogo and Kickstarter help Chinese manufacturers go overseas
China is the fastest growing market for Indiegogo, accounting for 40% of campaigns in 2020
In 2020, Kickstarter also raised 400 million CNY in funding from China-based campaigns.
Product liability insurance in china report by daxue consultingDaxue Consulting
With support from Asian Risks Management Services Co. Ltd. (ARMS) we are happy to share our new report on product liability insurance in China.
Overview of the product liability insurance market, policies & obstacles of product liability insurance, legal cases, and main insurers & key products have been covered in this report.
China wellness market white paper by daxue consulting Daxue Consulting
Daxue Consulting has observed the tremendous rise of the wellness industry and shares insights in this white paper. The white paper includes: results from our survey on health perceptions in China, results from our survey on fitness habits and beliefs, deep dive into the yoga and boxing fitness trends, deep dive into the veganism and meal replacement health trends.
2. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
TABLE OF CONTENTS
1.0 PRIVATE LABEL CLOTHING BRANDS
• KEY HIGHLIGHTS: THE APPAREL MARKET
• WHAT IS A PRIVATE LABEL BRAND?
• PRIVATE LABEL CLOTHING BRANDS IN CHINA
2.0 DISTRIBUTION CHANNELS
• DEPARTMENT STORES & SPECIALTY STORES
• HYPERMARKETS & SUPERMARKETS
• ONLINE RETAILING
• E-COMMERCE, O2O & OTHER OPPORTUNITIES
3.0 WHAT THE MEDIA SAYS
• CHINESE MEDIA
• CHINESE SOCIAL MEDIA
3. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Private-label growth
requires strategies
that are tailored to each market.
4. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
KEY HIGHLIGHTS:
THE APPAREL
MARKET
Chinese culture places great emphasis on the
much-discussed concept of “face” – it is a cultural
desire to behave and look appropriate in front
of others. This is why brands are so popular in
China’s fashion industry, allowing consumers to
easily publicly identify themselves. If we have a
closer look at brands in the apparel market, this
market can be subdivided into three segments:
the non-brands, the luxury brands and private
label clothing brands. Non-brands costumers
care about practical aspects of clothes: they
are searching for the lowest price and therefore
do not place value on brand identity or quality.
Normally these consumers are low-income
individuals.
On the other hand, luxury brands will continue
to play a crucial role in China. These clothes
represent a social status and high living standard.
SOURCE: http://chinaculturecorner.com/2013/10/10/face-in-chinese-business/
5. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
The customers of luxury brands in China are
perceived to be stars or come mainly from the
upper class. Only a part of the upper middle class
can afford luxury brands (though middle income
individuals are also known to save up for months
for a handbag). The consumer group for luxury
brands is relatively small compared to the whole
market. Only 1.11 million out of 1.4 billion people
are part of the upper class who can afford to
regularly purchase luxury brands.
The consumer group
for luxury brands is
relatively small
compared to
the whole market.
“
6. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
The third category of brands on the apparel
market is private label. Its customers are mainly
from the middle class. These individuals care
about their image but cannot or are not willing
to pay the high prices for luxury brand clothes.
They do care about quality and the price and are
therefore about cost-effectiveness. However,
the clothes also have to be individualized or
personalized in some way to appeal to their
desire to present a unique face to the world. It is
not easy for the manufacturer to find this balance
but the middle-class in China represents a
huge potential.
In the year 2000, only 4% of the urban population
was classified as middle-class. In 2012, this ratio
moved to 66% and is expected to rise to a level
of 75% by 2022. As a consequence, there is a
huge demand for private label clothing brands
in China.
SOURCE: http://www.theglobalist.com/6-facts-chinas-growing-middle-class/
7. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
WHAT IS A PRIVATE LABEL
BRAND?
A private label brand is not
owned by the producer but
by the retailer or supplier.
The retailer or supplier
normally gets its products
by creating a contract with
the manufacturer under its
own label.
8. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
PRIVATE LABEL
CLOTHING BRANDS
IN CHINA
A private label brand is not owned by the
producer but by the retailer or supplier. The
retailer or supplier normally gets its products by
creating a contract with the manufacturer under
its own label. The most important advantage
of private label clothing brands in China is the
greater margin. Another positive effect is the
exclusivity of the brand as it is supplied only by
one retailer.
The giant Chinese global supply chain manager
Li & Fung, for example, is forming a joint venture
with two prominent department retailers in China
inordertodeveloptheirownprivatelabelclothing
brands. In the first three years of new cooperation
they aim to develop three private labels and six
licensed brands in the field of fashion and home
design.
SOURCE: http://www.lifung.com
9. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
DEPARTMENT
STORES &
SPECIALTY STORES
Department stores and specialty stores remain
the main channels for apparel distribution in
China. In 2013, these channels accounted for
36.3% and 29.7% of market share, respectively.
Various types of retail formats like discount stores,
outlets, and multi-brand stores have also attracted
more attention than before. Meanwhile, internet
retailing recorded a high growth.
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
SOURCE: http://news.fznews.com.cn/fzjj/2014-3-7/201437BviGvkANss2228.shtml
Department stores account for half of the total
revenue coming from apparel sales, remaining
the primary channel for mid-to high-end apparel.
However, some department stores have recently
reorganized their merchandise assortment to
reducetheirdependencyonapparelsales. Oriental
Department Store, a domestic store in Fuzhou, has
reduced the number of apparel products to focus
more on education products.
10. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Department store
Intime Department Store
Ito Yokado Department Store
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
As department store operators launch and develop their private apparel label brands, they are seeking to
increase their profit margins and build customer loyalty by offering a comprehensive range of products.
Just Intime
pbi
Private label brand
Wangfujing Department Store FIRST WERT
Golden Eagle Department Store Aquila D’oro
IVREA
LISALEN
Antonghui
Women’s apparel
Apparel
Product category
Men’s apparel
Men’s apparel
Men’s apparel
Women’s apparel
Kids’ apparel
11. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
MARKET SHARE OF APPAREL BY RETAIL FORMAT
Department stores
Apparel specialist retailers
Grocery retailers
Leisure and personal goods specialist retailers
Non-store retailing
Other non-grocery retailers
36.3%
29.7%
5.6%
12.0%
11.0%
5.4%
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
2013
12. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Apparel brand owners
and manufactures in
China choose self-
operated stores and
franchised stores to
sell their products.
“
Specialty stores are becoming increasingly
favored by apparel brand owners. Growth in
the number has been fast, already reaching
584,800 in 2013. Apparel brand owners that sell
through retail stores (specialty stores and outlet
stores) maintain control over price and other
activities related to their image. They still have
the opportunity to convey their brand’s image
and engage Chinese consumers, communicating
their values. Apparel brand owners in China
generally manage the most profitable stores or
strategic areas, handing over secondary locations
to franchisees as distributors.
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
13. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Department stores are
the primary channel
for mid-to high-end apparel
distribution.
Hypermarkets and
supermarkets target
middle-income and
lower-middle-income groups.
“
SOURCE: Fung Business Intelligence Centre 2014
14. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
HYPERMARKETS
&
SUPERMARKETS
Hypermarkets and supermarkets are gaining
popularity in China as retailing channels for lower-
pricedapparelthatareusuallyunbranded(ordon’t
have enough brand recognition).
Interestingly, some hypermarkets have recently
launched their private clothing label brands
tailoring them a mass customer base with
affordable prices. For example, Auchan, a French
hypermarket chain, introduced a low-priced
private women’s wearbrands(Grey,Monochrome,
Pretty and Blue Jeans) in selected stores in 2014.
Wal-Mart, a hypermarket chain from the U.S., also
offers a comprehensive range of private label
brands tailored to meet local tastes in China.
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
15. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Internet retailing
is the fastest growing
non-store sales channel
for apparel in China,
and currently represents
plenty of opportunities.
“
SOURCE: Fung Business Intelligence Centre 2014
16. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
China’s
showrooming effect:
shoppers browse in
stores but buy online.
“
ONLINE
RETAILING
Online retailing is the fastest growing channel in
China for selling apparel products. In fact, more
and more Chinese consumers are choosing to
buyapparelproductsonline.Thetotaltransaction
value of China’s online apparel market reached
RMB 434.9 billion (USD70.75 billion) in 2013, with
a YoY increase of 42.8%, accounting for 23.1% of
China’s entire online shopping market.
However, Chinese consumers still research and
shop in store. Experts call this popular method of
shopping “China’s showrooming effect”.
SOURCE: http://www.chinainternetwatch.com/8942/online-apparel-market-2014/
17. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
E-COMMERCE,
O2O & OTHER
OPPORTUNITIES
For the past 10 years, China’s GDP increased
rapidly and people’s purchasing power grew with
it. With increased spending power, expectations
were also raised: a lot of Chinese consumers
are no longer satisfied with basic needs, they
expect higher quality, better service and a
reasonable price.
As consumers of private label clothing brands in
China are growing middle class, this sector has
sector has huge business potential.
O2O commerce (Online to Offline) is a new and
popular trend and often applied to private label
clothing brands in China.
SOURCE: http://daxueconsulting.com/o2o-business-in-china/
18. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Meters/bonwe, China’s leading casualwear
apparelcompany,usedaQRcodethatwasprinted
on each product in their store. With a smartphone,
customers could read the QR code and visit the
official website of Meters/bonwe to get additional
information about the product they bought.
Zara established an online store (www.zara.cn) in
China in September 2013 to directly encourage
consumers to collect online purchases from their
physical outlets.
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
Apparel retailers are
exploring
O2O business
models to reach more
customers.
“
19. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
China’s apparel market
remains one of the fastest
growing markets in the
world.
The rise of e-commerce
and fast fashion
have further encouraged
its growth.
“
SOURCE: Fung Business Intelligence Centre 2014
20. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
The booming e-commerce market in China is
indeed another opportunity for apparel retailers.
Some customers prefer to try clothes on in stores
and then buy them later online. Clothes in stores
are more expensive than online due to rent, labor
costs, costs for maintenance, management fees
etc. The whole e-commerce trend was a shock
at first for traditional department retailers. But
at the same time, e-commerce offered serious
advantages for other market players to grow.
Private label clothing brands in China have
experienced an upward trend as some
customers suffer from aesthetic fatigue for top
luxury brands and prefer new, customized,
personalized brands that appeal to their desire
for something exciting and unique.
Selling private label clothing brands in China can
also be a challenge for the management of the
retailer: it requires higher labor quality to deal with
complex situations, including sales analysis, brand
promotion, commodity display etc.
The transition from retailer to designer is not
easy though, and maintaining the quality of the
product is a challenge. This is a crucial point to
doing business in China as quality is increasingly
important to the Chinese consumer.
SOURCE: http://www.metersbonwe.com/
21. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Overseas apparel brands or retailers
are also selling to Chinese consumers.
Some choose to enter the market via
onlineplatforms,andnotopeningphysical
stores. Miss Selfridge, for example, a
high street brand from the UK, entered
the Chinese market in September 2014
openinganonlinestoreonShangpin.com.
Other brands choose to reach Chinese
consumers through overseas online
shopping platforms called “haitao”. A
number of overseas apparel e-commerce
players establish partnerships with local
third-party online payment providers, to
be able to accept payment in RMB on
U.S. websites.
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
As the quality in China’s
apparel industry varies
greatly, private label
brands may be the
solution addressing
a growing
consumer segment
in the market.
“
22. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
CHINESE
MEDIA
“Over time many e-commerce enterprises have
entered the private label clothing sector. Clothing
products have a relatively high profit in traditional
industries. However, in e-commerce industry, most
brandsgainpopularitybutnotmuchprofit.Theimpurity
of purpose, lack of business model innovation and
so-called “light asset” e-commerce companies are
the main causes of the current situation.
Source: http://finance.eastmoney.com/news/1355,20120912250604754.html
“Since Wal-Mart launched its private label clothing
brand, it has won many customers due to its
competitive prices. Recently, Wal-Mart launched
nearly 200 “Autumn 2015 private brand clothing”
products, greatly expanding product segment
categories in order to hold more than 50% of the
price advantage compared to clothing in the market
with the same materials and quality.
Source: http://roll.sohu.com/20150828/n419991515.shtml
23. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
CHINESE
SOCIAL MEDIA
[Wuxi: Vanguard, Carrefour and etc. launched private label
clothing brands] Previously people used to go to the mall
or clothing stores for clothes, but recently many people
find clothing in supermarkets. Supermarket clothing are no
longer primarily for the elderly, but are getting more youth-
oriented and fashionable! Since supermarkets launched
their own brand of clothing, “granny clothes” have
disappeared from the shelves. The supermarket clothes
are relatively cheap, having to compete with fast fashion
and e-commerce in order to survive!
1
24. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
CHINESE
SOCIAL MEDIA
[Discovery: how to run a private label clothing brand] The
Chinese department store industry has been seeking a
breakthrough in the joint and self-operated models and
tryingtodeveloptheirprivatelabelbrands.However,private
label brands have a long history in western countries and
formedadeepunderstandingoflocalconsumptionpatterns
and habits. Brand clothing begins to attract more and more
consumers and cheap clothing sales have slowed down.
Private clothing brands remains at 30% -50% of the market.
2
25. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
About us
Daxue Consulting is a market research
company dedicated to providing the
best specially tailored, high-quality,
customer-specific data in one of
the most challenging markets in the
world; China. We leverage our unique
network of university organizations
and professors, business associates,
industry experts and foreign and local
consultants to find the information you
needefficiently,reliablyandinamanner
that addresses your specific needs.
We excel because we’re reliable,
resourceful and flexible, everything
that the Chinese market demands.
BEIJING, CHINA
Room726,Building1,40DongZhongRoad,
Dongcheng District
SHANGHAI, CHINA
Room1701,Building1,525FangxieRoad,
Huangpu District
HONG KONG, HONG KONG ISLAND
13 Queen’s Road Central, Floor 23,
Central District
PARIS, FRANCE
Daxue Consulting, 45 Rue de Courcelles,
75008 Paris
26. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
If you like what you see, follow us!
Yes, these are clickable buttons!