China’s apparel market remains one of the fastest growing markets in the world, and the rise of e-commerce, as well as fast fashion, have further encouraged its growth.
As the quality in China’s apparel industry varies greatly, private label brands may be the solution addressing a growing consumer segment in the market.
Private Label Clothing Brands in China | Daxue Consulting Daxue Consulting
China’s apparel market remains one of the fastest growing markets in the world, and the rise of e-commerce as well as fast fashion have further encouraged its growth.
As the quality in China’s apparel industry varies greatly, private label brands may be the solution addressing a growing consumer segment in the market.
The cosmetics and personal care market in China by Daxue consultingDaxue Consulting
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
The household cleaning market is one of many markets growing due to China's consumption upgrade. With a higher disposable income, Chinese consumers are starting to use more specialized products depending on the task. Foreign brands find opportunity in this market as consumers are begin to prefer eco-friendly products, products that are gentle on the skin, and all-around, products having less chemical contaminants.
Private Label Clothing Brands in China | Daxue Consulting Daxue Consulting
China’s apparel market remains one of the fastest growing markets in the world, and the rise of e-commerce as well as fast fashion have further encouraged its growth.
As the quality in China’s apparel industry varies greatly, private label brands may be the solution addressing a growing consumer segment in the market.
The cosmetics and personal care market in China by Daxue consultingDaxue Consulting
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
The household cleaning market is one of many markets growing due to China's consumption upgrade. With a higher disposable income, Chinese consumers are starting to use more specialized products depending on the task. Foreign brands find opportunity in this market as consumers are begin to prefer eco-friendly products, products that are gentle on the skin, and all-around, products having less chemical contaminants.
樂You probably know about the N°1 e-commerce festival in China: 11.11, but do you know about the second largest?
It's 618 (June 18th), here are a few insights, and if you interested in a full report about this year festival, let me know in the comments ⬇
618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach a peak on 18 June.
This year, besides traditional e-commerce players represented by Tmall and JD, Douyin and Kuaishou, the top2 short video platforms, also joined the game.
螺 Over 578 billion yuan of total GMV on Tmall, JD, and PDD, with 250,000 brands participating (x 2.5 more than last year)
️On Douyin, the post-00s accounted for the largest number of new users during the 618 promotion period, with a year-on-year increase of 392.1%. Young consumers’ emergence prompts brands and platforms to adjust their marketing strategies like using virtual influencers
Consumers' demand for improving the quality of life is increasing, and they are more and more accustomed to getting premium, imported, personalized, and diversified products/services on e-commerce platforms.
#china #chinamarketing #chinatrends #chinabusiness #chinaecommerce #ecommercemarketing #digitalcampaigns #digitalmarketing #jd #tmall #618 #douyin #kuaishou #ecommerce
Beauty and Cosmetics Products Business OpportunityVenture Advisors
GCC is one of best selling market for Beauty Products. The sales are driven by high per capital income. GCC has very high disposable income. This is prime reason for growth of beauty and cosmetics products in GCC.
Beauty market in China report by daxue consulting-double v consultingDaxue Consulting
China has become the world’s second largest beauty market since 2019 and more Chinese beauty brands start to rise in the market. In order to study the 2021 C-beauty trends that brands don't want to miss, we work with double v consulting to investigate the market strategies of four of the top C-beauty brands, 1) Perfect Diary 2) Florasis 3) HomeFacial Pro 4) Winona.
The growing fascination over the Chinese market is felt in almost all industries around – especially within the luxury sector. Study after study reveals that China is an important market that luxury brands shouldn’t – and couldn’t – ignore. However, confronting the realities on the ground could be challenging, albeit necessary for a brand to truly succeed in this market. What are the types of Chinese millionaires? Where do they live? How do they make their purchase decision? Take a look and find out.
Sell to China - Your Complete Category HandbookAzoya
Chinese consumers’ rising needs for overseas products have provided overseas retailers with a wealth of opportunities. However, these opportunities are not evenly distributed among all categories. Some categories are more popular; some are easier to operate; some need to be given extra attention.
This whitepaper takes a deep dive into different categories that are popular among Chinese cross-border online shoppers. Suggestions about marketing, merchandising, logistics and operation will be given based on different categories. You can't miss this all-encompassing handbook!
Duff & Phelps has published the third edition of its report on Celebrity Brand Values in India, Rise of the Millennials: India’s Most Valuable Celebrity Brands 2017.
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
樂You probably know about the N°1 e-commerce festival in China: 11.11, but do you know about the second largest?
It's 618 (June 18th), here are a few insights, and if you interested in a full report about this year festival, let me know in the comments ⬇
618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach a peak on 18 June.
This year, besides traditional e-commerce players represented by Tmall and JD, Douyin and Kuaishou, the top2 short video platforms, also joined the game.
螺 Over 578 billion yuan of total GMV on Tmall, JD, and PDD, with 250,000 brands participating (x 2.5 more than last year)
️On Douyin, the post-00s accounted for the largest number of new users during the 618 promotion period, with a year-on-year increase of 392.1%. Young consumers’ emergence prompts brands and platforms to adjust their marketing strategies like using virtual influencers
Consumers' demand for improving the quality of life is increasing, and they are more and more accustomed to getting premium, imported, personalized, and diversified products/services on e-commerce platforms.
#china #chinamarketing #chinatrends #chinabusiness #chinaecommerce #ecommercemarketing #digitalcampaigns #digitalmarketing #jd #tmall #618 #douyin #kuaishou #ecommerce
Beauty and Cosmetics Products Business OpportunityVenture Advisors
GCC is one of best selling market for Beauty Products. The sales are driven by high per capital income. GCC has very high disposable income. This is prime reason for growth of beauty and cosmetics products in GCC.
Beauty market in China report by daxue consulting-double v consultingDaxue Consulting
China has become the world’s second largest beauty market since 2019 and more Chinese beauty brands start to rise in the market. In order to study the 2021 C-beauty trends that brands don't want to miss, we work with double v consulting to investigate the market strategies of four of the top C-beauty brands, 1) Perfect Diary 2) Florasis 3) HomeFacial Pro 4) Winona.
The growing fascination over the Chinese market is felt in almost all industries around – especially within the luxury sector. Study after study reveals that China is an important market that luxury brands shouldn’t – and couldn’t – ignore. However, confronting the realities on the ground could be challenging, albeit necessary for a brand to truly succeed in this market. What are the types of Chinese millionaires? Where do they live? How do they make their purchase decision? Take a look and find out.
Sell to China - Your Complete Category HandbookAzoya
Chinese consumers’ rising needs for overseas products have provided overseas retailers with a wealth of opportunities. However, these opportunities are not evenly distributed among all categories. Some categories are more popular; some are easier to operate; some need to be given extra attention.
This whitepaper takes a deep dive into different categories that are popular among Chinese cross-border online shoppers. Suggestions about marketing, merchandising, logistics and operation will be given based on different categories. You can't miss this all-encompassing handbook!
Duff & Phelps has published the third edition of its report on Celebrity Brand Values in India, Rise of the Millennials: India’s Most Valuable Celebrity Brands 2017.
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
COURSE TEXT Chapter 12 Cited Keegan, W. J., & Green, M. C. (2020CruzIbarra161
COURSE TEXT: Chapter 12 Cited: Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com
2 Global Marketing Channels and Physical Distribution
Learning Objectives
12-1 Identify and compare the basic structure options for consumer channels and industrial channels.
12-2 List the guidelines companies should follow when establishing channels and working with intermediaries in global markets.
12-3 Describe the different categories of retail operations that are found in various parts of the world.
12-4 Compare and contrast the six major international transportation modes and explain how they vary in terms of reliability, accessibility, and other performance metrics.
Case 12-1 Welcome to the World of Fast Fashion
The world of global fast-fashion is like a three-way horse race. Spain’s Inditex SA is the parent company of specialty retailer Zara; Sweden is home to Hennes & Mauritz AB, better known to shoppers as H&M; and Uniqlo is the flagship brand of Japan’s Fast Retailing.
Part of the appeal of fast fashion is the low prices. Also attractive is the speed at which inventories are replenished and updated with affordable versions of the latest runway trends from the world’s fashion capitals. The need for speed is fueled in part by social media. A key element for some fast-fashion brands is sourcing clothing from countries with low-cost labor in Asia and elsewhere. In Cambodia, for example, more than 400 garment factories are registered exporters.
However, some industry observers note that low prices actually carry high social and environmental costs. Chasing the latest trends means that shoppers often discard inexpensive garments after wearing them just a few times. This leads to a consumer mindset that clothing purchases are disposable, rather than long-term investments. Critics assert that unwanted clothing often ends up in landfills, and that the fast-fashion trend is not sustainable (see Exhibit 12-1).
Exhibit 12-1
Some critics assert that the fast fashion trend contributes to overproduction and a “throw-away” mentality. The result is vast quantities of discarded clothing as well as "deadstock" (out-of-season garments and unused textiles). This Saks Fifth Avenue window display by Vetements was designed to call attention to the problem.
For years, Tadashi Yanai, the founder of the Uniqlo (“Unique Clothing”) chain, pursued a business model that differentiated his company from its European rivals. Uniqlo’s focus was on everyday basics and a new-product development process that relied heavily on innovative materials.
Inditex is the world’s largest fashion retailer, with more than 7,000 stores in 92 countries. In addition to Zara, its brands include Bershka, Pull & Bear, and Massimo Dutti. The company does not advertise, and its motto is “The company doesn’t speak; the customer speaks for the company.” Unlike some of its competitors, Inditex keeps nearly two-thirds of ...
The fashion accessories market in China by Daxue consultingDaxue Consulting
The Chinese fashion accessories market is facing growth opportunities. China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market size is worth our attention, the consumptive concepts, and habits of Chinese fashion accessories consumers are going through remarkable changes. This presentation highlights the dynamic changes happening in China's fashion accessories market and gives insight into what can make fashion accessories brand successful in China.
The Chinese fashion accessories market is facing growth opportunities. China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market size is worth our attention, the consumptive concepts and habits of Chinese fashion accessories consumers are going through remarkable changes. This presentation highlights the dynamic changes happening in China's fashion accessories market and gives insight into what can make a fashion accessories brand successful in China.
International luxury brands' survival in China will depend on their ability to ride new trends. Also the ability to develop methods to appeal to the next generation of Chinese consumers.
Fashion Trends and Brand Opportunities in ChinaTechnomic Asia
Presentation given by Michael Zakkour @michaelzakkour at Fashion Institute of Technology on Oct 3 - China Fashion, Beauty and Status A Year on the Frontlines of China's Apparel and Luxury Market.
Luxury 2020: The Trends Shaping the Luxury Market of the FutureSeymourSloan
By 2020 we will see a different luxury market.
Luxury will not be immune to the businesss and external changes reshaping the world and these will create challenges that brands must be aware of and seek to maximise.
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
China's e-sports market is soon to be the world's second largest. From 2015 to 2017, the total number of esports users in China has almost tripled and is still growing. Considering the government's influence, and the popularity of mobile phone over PCs, China has a unique landscape for e-sports.
The perfume market is booming in China and more Chinese people started to wear perfume in recent years. Who are the leading players in this market? Who are the main consumers of perfume in China? Daxue consulting is offering a presentation highlights the key findings in China's perfume market.
What's Chinese people's feedback about VDS (vitamin and dietary supplement) products in China? How well do international VDS brands fare on Chin's VDS market? Do Chinese consumers buy VDS products online or offline? A comprehensive presentation on the VDS market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting in China.
Some American beef is making a comeback onto the plates in China, which now consumes 28% of the world’s meat supplies. But why did the Chinese authorities take such a decision after a 13-year ban?
Chinese International Students Spend Over $40 Billion Overseas Every Year and 74% of Students Return to China After Graduation. To Learn More Check Out Daxue Infographic
The Chinese government has set up the development of the football practice as a top priority. and the amateur practice will create an explosive market for related brands.
China is the world’s largest motorcycle market, selling about 26.95 million motorcycles in 2014. Motorcycles have become a pillar industry in the modern Chinese economy and represent an important part of the automobile industry.
Technological advances have significantly increased industrial productivity. A new phrase is entering the vocabulary, thanks to a German effort; Industry 4.0. China, as always, has its own answer to this initiative.
Why are an increasing amount of Chinese citizens, traveling abroad more frequently?
As a major developing country, China affects the world in its own way. Progressively, Chinese people are traveling the world and experiencing different cultures. Along with this, a greater amount of international tourists are traveling to China, experiencing different cultures as well. This report will introduce you the characteristics of the Chinese traveler as well as China’s travelers.
The beverage market in China is one of the fastest growing markets in the Chinese food industry.
As living standards have improved in China, beverage consumption has changed. Consumers are searching for a greater diversity of products, and further, have become more and more discerning.
A comprehensive presentation on the seafood market in China. As disposable income increases, many Chinese consumers turn to seafood as their favored protein source. Chinese love to consume a diverse amount of seafood including domestic and imported goods, ranging from eel, to salmon, to sea cucumbers.
How well do foreign underwear brands fare in China's expanding underwear market? Do Chinese consumers buy underwear online or in store? A comprehensive presentation on the underwear market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting in China.
2. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
TABLE OF CONTENTS
1.0 PRIVATE LABEL CLOTHING BRANDS
• KEY HIGHLIGHTS: THE APPAREL MARKET
• WHAT IS A PRIVATE LABEL BRAND?
• PRIVATE LABEL CLOTHING BRANDS IN CHINA
2.0 DISTRIBUTION CHANNELS
• DEPARTMENT STORES & SPECIALTY STORES
• HYPERMARKETS & SUPERMARKETS
• ONLINE RETAILING
• E-COMMERCE, O2O & OTHER OPPORTUNITIES
3.0 WHAT THE MEDIA SAYS
• CHINESE MEDIA
• CHINESE SOCIAL MEDIA
3. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Private-label growth
requires strategies
that are tailored to each market.
4. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
KEY HIGHLIGHTS:
THE APPAREL
MARKET
Chinese culture places great emphasis on the
much-discussed concept of “face” – it is a cultural
desire to behave and look appropriate in front
of others. This is why brands are so popular in
China’s fashion industry, allowing consumers to
easily publicly identify themselves. If we have a
closer look at brands in the apparel market, this
market can be subdivided into three segments:
the non-brands, the luxury brands and private
label clothing brands. Non-brands costumers
care about practical aspects of clothes: they
are searching for the lowest price and therefore
do not place value on brand identity or quality.
Normally these consumers are low-income
individuals.
On the other hand, luxury brands will continue
to play a crucial role in China. These clothes
represent a social status and high living standard.
SOURCE: http://chinaculturecorner.com/2013/10/10/face-in-chinese-business/
5. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
The customers of luxury brands in China are
perceived to be stars or come mainly from the
upper class. Only a part of the upper middle class
can afford luxury brands (though middle income
individuals are also known to save up for months
for a handbag). The consumer group for luxury
brands is relatively small compared to the whole
market. Only 1.11 million out of 1.4 billion people
are part of the upper class who can afford to
regularly purchase luxury brands.
The consumer group
for luxury brands is
relatively small
compared to
the whole market.
“
6. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
The third category of brands on the apparel
market is private label. Its customers are mainly
from the middle class. These individuals care
about their image but cannot or are not willing
to pay the high prices for luxury brand clothes.
They do care about quality and the price and are
therefore about cost-effectiveness. However,
the clothes also have to be individualized or
personalized in some way to appeal to their
desire to present a unique face to the world. It is
not easy for the manufacturer to find this balance
but the middle-class in China represents a
huge potential.
In the year 2000, only 4% of the urban population
was classified as middle-class. In 2012, this ratio
moved to 66% and is expected to rise to a level
of 75% by 2022. As a consequence, there is a
huge demand for private label clothing brands
in China.
SOURCE: http://www.theglobalist.com/6-facts-chinas-growing-middle-class/
7. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
WHAT IS A PRIVATE LABEL
BRAND?
A private label brand is not
owned by the producer but
by the retailer or supplier.
The retailer or supplier
normally gets its products
by creating a contract with
the manufacturer under its
own label.
8. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
PRIVATE LABEL
CLOTHING BRANDS
IN CHINA
A private label brand is not owned by the
producer but by the retailer or supplier. The
retailer or supplier normally gets its products by
creating a contract with the manufacturer under
its own label. The most important advantage
of private label clothing brands in China is the
greater margin. Another positive effect is the
exclusivity of the brand as it is supplied only by
one retailer.
The giant Chinese global supply chain manager
Li & Fung, for example, is forming a joint venture
with two prominent department retailers in China
inordertodeveloptheirownprivatelabelclothing
brands. In the first three years of new cooperation
they aim to develop three private labels and six
licensed brands in the field of fashion and home
design.
SOURCE: http://www.lifung.com
9. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
DEPARTMENT
STORES &
SPECIALTY STORES
Department stores and specialty stores remain
the main channels for apparel distribution in
China. In 2013, these channels accounted for
36.3% and 29.7% of market share, respectively.
Various types of retail formats like discount stores,
outlets, and multi-brand stores have also attracted
more attention than before. Meanwhile, internet
retailing recorded a high growth.
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
SOURCE: http://news.fznews.com.cn/fzjj/2014-3-7/201437BviGvkANss2228.shtml
Department stores account for half of the total
revenue coming from apparel sales, remaining
the primary channel for mid-to high-end apparel.
However, some department stores have recently
reorganized their merchandise assortment to
reducetheirdependencyonapparelsales. Oriental
Department Store, a domestic store in Fuzhou, has
reduced the number of apparel products to focus
more on education products.
10. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Department store
Intime Department Store
Ito Yokado Department Store
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
As department store operators launch and develop their private apparel label brands, they are seeking to
increase their profit margins and build customer loyalty by offering a comprehensive range of products.
Just Intime
pbi
Private label brand
Wangfujing Department Store FIRST WERT
Golden Eagle Department Store Aquila D’oro
IVREA
LISALEN
Antonghui
Women’s apparel
Apparel
Product category
Men’s apparel
Men’s apparel
Men’s apparel
Women’s apparel
Kids’ apparel
11. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
MARKET SHARE OF APPAREL BY RETAIL FORMAT
Department stores
Apparel specialist retailers
Grocery retailers
Leisure and personal goods specialist retailers
Non-store retailing
Other non-grocery retailers
36.3%
29.7%
5.6%
12.0%
11.0%
5.4%
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
2013
12. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Apparel brand owners
and manufactures in
China choose self-
operated stores and
franchised stores to
sell their products.
“
Specialty stores are becoming increasingly
favored by apparel brand owners. Growth in
the number has been fast, already reaching
584,800 in 2013. Apparel brand owners that sell
through retail stores (specialty stores and outlet
stores) maintain control over price and other
activities related to their image. They still have
the opportunity to convey their brand’s image
and engage Chinese consumers, communicating
their values. Apparel brand owners in China
generally manage the most profitable stores or
strategic areas, handing over secondary locations
to franchisees as distributors.
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
13. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Department stores are
the primary channel
for mid-to high-end apparel
distribution.
Hypermarkets and
supermarkets target
middle-income and
lower-middle-income groups.
“
SOURCE: Fung Business Intelligence Centre 2014
14. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
HYPERMARKETS
&
SUPERMARKETS
Hypermarkets and supermarkets are gaining
popularity in China as retailing channels for lower-
pricedapparelthatareusuallyunbranded(ordon’t
have enough brand recognition).
Interestingly, some hypermarkets have recently
launched their private clothing label brands
tailoring them a mass customer base with
affordable prices. For example, Auchan, a French
hypermarket chain, introduced a low-priced
private women’s wearbrands(Grey,Monochrome,
Pretty and Blue Jeans) in selected stores in 2014.
Wal-Mart, a hypermarket chain from the U.S., also
offers a comprehensive range of private label
brands tailored to meet local tastes in China.
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
15. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Internet retailing
is the fastest growing
non-store sales channel
for apparel in China,
and currently represents
plenty of opportunities.
“
SOURCE: Fung Business Intelligence Centre 2014
16. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
China’s
showrooming effect:
shoppers browse in
stores but buy online.
“
ONLINE
RETAILING
Online retailing is the fastest growing channel in
China for selling apparel products. In fact, more
and more Chinese consumers are choosing to
buyapparelproductsonline.Thetotaltransaction
value of China’s online apparel market reached
RMB 434.9 billion (USD70.75 billion) in 2013, with
a YoY increase of 42.8%, accounting for 23.1% of
China’s entire online shopping market.
However, Chinese consumers still research and
shop in store. Experts call this popular method of
shopping “China’s showrooming effect”.
SOURCE: http://www.chinainternetwatch.com/8942/online-apparel-market-2014/
17. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
E-COMMERCE,
O2O & OTHER
OPPORTUNITIES
For the past 10 years, China’s GDP increased
rapidly and people’s purchasing power grew with
it. With increased spending power, expectations
were also raised: a lot of Chinese consumers
are no longer satisfied with basic needs, they
expect higher quality, better service and a
reasonable price.
As consumers of private label clothing brands in
China are growing middle class, this sector has
sector has huge business potential.
O2O commerce (Online to Offline) is a new and
popular trend and often applied to private label
clothing brands in China.
SOURCE: http://daxueconsulting.com/o2o-business-in-china/
18. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Meters/bonwe, China’s leading casualwear
apparelcompany,usedaQRcodethatwasprinted
on each product in their store. With a smartphone,
customers could read the QR code and visit the
official website of Meters/bonwe to get additional
information about the product they bought.
Zara established an online store (www.zara.cn) in
China in September 2013 to directly encourage
consumers to collect online purchases from their
physical outlets.
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
Apparel retailers are
exploring
O2O business
models to reach more
customers.
“
19. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
China’s apparel market
remains one of the fastest
growing markets in the
world.
The rise of e-commerce
and fast fashion
have further encouraged
its growth.
“
SOURCE: Fung Business Intelligence Centre 2014
20. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
The booming e-commerce market in China is
indeed another opportunity for apparel retailers.
Some customers prefer to try clothes on in stores
and then buy them later online. Clothes in stores
are more expensive than online due to rent, labor
costs, costs for maintenance, management fees
etc. The whole e-commerce trend was a shock
at first for traditional department retailers. But
at the same time, e-commerce offered serious
advantages for other market players to grow.
Private label clothing brands in China have
experienced an upward trend as some
customers suffer from aesthetic fatigue for top
luxury brands and prefer new, customized,
personalized brands that appeal to their desire
for something exciting and unique.
Selling private label clothing brands in China can
also be a challenge for the management of the
retailer: it requires higher labor quality to deal with
complex situations, including sales analysis, brand
promotion, commodity display etc.
The transition from retailer to designer is not
easy though, and maintaining the quality of the
product is a challenge. This is a crucial point to
doing business in China as quality is increasingly
important to the Chinese consumer.
SOURCE: http://www.metersbonwe.com/
21. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
Overseas apparel brands or retailers
are also selling to Chinese consumers.
Some choose to enter the market via
onlineplatforms,andnotopeningphysical
stores. Miss Selfridge, for example, a
high street brand from the UK, entered
the Chinese market in September 2014
openinganonlinestoreonShangpin.com.
Other brands choose to reach Chinese
consumers through overseas online
shopping platforms called “haitao”. A
number of overseas apparel e-commerce
players establish partnerships with local
third-party online payment providers, to
be able to accept payment in RMB on
U.S. websites.
SOURCE: http://www.funggroup.com/eng/knowledge/research/industry_series25.pdf
As the quality in China’s
apparel industry varies
greatly, private label
brands may be the
solution addressing
a growing
consumer segment
in the market.
“
22. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
CHINESE
MEDIA
“Over time many e-commerce enterprises have
entered the private label clothing sector. Clothing
products have a relatively high profit in traditional
industries. However, in e-commerce industry, most
brandsgainpopularitybutnotmuchprofit.Theimpurity
of purpose, lack of business model innovation and
so-called “light asset” e-commerce companies are
the main causes of the current situation.
Source: http://finance.eastmoney.com/news/1355,20120912250604754.html
“Since Wal-Mart launched its private label clothing
brand, it has won many customers due to its
competitive prices. Recently, Wal-Mart launched
nearly 200 “Autumn 2015 private brand clothing”
products, greatly expanding product segment
categories in order to hold more than 50% of the
price advantage compared to clothing in the market
with the same materials and quality.
Source: http://roll.sohu.com/20150828/n419991515.shtml
23. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
CHINESE
SOCIAL MEDIA
[Wuxi: Vanguard, Carrefour and etc. launched private label
clothing brands] Previously people used to go to the mall
or clothing stores for clothes, but recently many people
find clothing in supermarkets. Supermarket clothing are no
longer primarily for the elderly, but are getting more youth-
oriented and fashionable! Since supermarkets launched
their own brand of clothing, “granny clothes” have
disappeared from the shelves. The supermarket clothes
are relatively cheap, having to compete with fast fashion
and e-commerce in order to survive!
1
24. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
CHINESE
SOCIAL MEDIA
[Discovery: how to run a private label clothing brand] The
Chinese department store industry has been seeking a
breakthrough in the joint and self-operated models and
tryingtodeveloptheirprivatelabelbrands.However,private
label brands have a long history in western countries and
formedadeepunderstandingoflocalconsumptionpatterns
and habits. Brand clothing begins to attract more and more
consumers and cheap clothing sales have slowed down.
Private clothing brands remains at 30% -50% of the market.
2
25. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
About us
Daxue Consulting is a market research
company dedicated to providing the
best specially tailored, high-quality,
customer-specific data in one of
the most challenging markets in the
world; China. We leverage our unique
network of university organizations
and professors, business associates,
industry experts and foreign and local
consultants to find the information you
needefficiently,reliablyandinamanner
that addresses your specific needs.
We excel because we’re reliable,
resourceful and flexible, everything
that the Chinese market demands.
BEIJING, CHINA
Room726,Building1,40DongZhongRoad,
Dongcheng District
SHANGHAI, CHINA
Room1701,Building1,525FangxieRoad,
Huangpu District
HONG KONG, HONG KONG ISLAND
13 Queen’s Road Central, Floor 23,
Central District
PARIS, FRANCE
Daxue Consulting, 45 Rue de Courcelles,
75008 Paris
26. +86 (21) 5386 0380www.daxueconsulting.com
TO ACCESS MORE INFORMATION ON PRIVATE LABEL CLOTHING BRANDS IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
If you like what you see, follow us!
Yes, these are clickable buttons!