What is the power of story? What tools can designers and creators use to create compelling stories? And how can those stories be transformed into blockbuster attractions. JRA VP of Marketing Shawn McCoy takes viewers on a cross-continental storytelling journey. In his presentation, he outlines the vital components of a story, explains the mediums through which story can be applied, and visits projects around the world that have transformed storytelling into a true art form. At the conclusion, he offers the keys to unlocking the power of story.