This document discusses the importance and power of storytelling. It suggests that stories can help people understand who they are, why they are here, and imagine the future. It also notes that stories have the power to connect with people on an emotional level and make them feel heard if told from the heart. The document advocates using stories to share one's message and impact others.
What is the power of story? What tools can designers and creators use to create compelling stories? And how can those stories be transformed into blockbuster attractions.
JRA VP of Marketing Shawn McCoy takes viewers on a cross-continental storytelling journey. In his presentation, he outlines the vital components of a story, explains the mediums through which story can be applied, and visits projects around the world that have transformed storytelling into a true art form. At the conclusion, he offers the keys to unlocking the power of story.
What is the power of story? What tools can designers and creators use to create compelling stories? And how can those stories be transformed into blockbuster attractions.
JRA VP of Marketing Shawn McCoy takes viewers on a cross-continental storytelling journey. In his presentation, he outlines the vital components of a story, explains the mediums through which story can be applied, and visits projects around the world that have transformed storytelling into a true art form. At the conclusion, he offers the keys to unlocking the power of story.
How do you build brands with stories. Simple!
Start with an organizing principle
Start looking at your brand like a mag
Use the story mining, story creation or story doing to make it super engaging, relevant and inspiring.
Experimentación en un nuevo método de ayuda para el usuario TI, usando funciones que detectan el estado del sistema para minimizar los pasos para configurar un sitio en base a un theme o plugins.
How do you build brands with stories. Simple!
Start with an organizing principle
Start looking at your brand like a mag
Use the story mining, story creation or story doing to make it super engaging, relevant and inspiring.
Experimentación en un nuevo método de ayuda para el usuario TI, usando funciones que detectan el estado del sistema para minimizar los pasos para configurar un sitio en base a un theme o plugins.