watch full screen (there are some compression hiccups mr. slideshare), no music so make your own soundtrack, click at your own pace. your comments appreciated peterhac@yahoo.com
15. from 2006 to 2008 I led a small, dedicated team that turned around the Rabbitohs. What we stated has continued...
16. ...thanks to the commitment of management, an independent board, coaching staff and players and of course the unstoppable energy and incredible creativity of co-owner, Russell Crowe
17. the Rabbitohs play rugby league, and have won a record 20 first-grade premierships since their foundation in 1908 photograph of the 1908 premiership winning team
19. in 1999, after nearly 3 decades of underperformance, the National Rugby League excluded the Rabbitohs from the competition. They did not play in the 2000 or 2001 seasons.
20. in two marches through the streets of Sydney 100,000 people protested the decision in July 2001, a federal court decision found that the Rabbitohs were wrongfully excluded, and the club was reinstated in 2002.
21. however by 2006 the team was running last and was financially fragile and club’s voting members were asked to approve a proposal to sell control of the club to Russell Crowe and I: date of EGM: location: number of speeches: number of eligible voters: votes required: march 19 2006 Sydney Olympic Stadium 42 over 5 hours 3942 2957 to carry motion (75%)
22. however by 2006 the team was running last and was financially fragile and club’s voting members were asked to approve a proposal to sell control of the club to Russell Crowe and I: date of EGM: location: number of speeches: number of eligible voters: votes required: votes received: march 19 2006 Sydney Olympic Stadium 42 over 5 hours 3942 2957 to carry motion (75%) 2988 (75.8%)
23. In 2007, the Rabbitohs qualified for the semi finals for the first time in 18 years
24. In 2007, the Rabbitohs qualified for the semi finals for the first time in 18 years Membership has risen from 8,000 to 15,000
25. In 2007, the Rabbitohs qualified for the semi finals for the first time in 18 years Membership has risen from 8,000 to 15,000 In 2009, the Rabbitohs will, for the first time, make a small profit
26. in 2006 the Rabbitohs, they had the worst training facilities in professional sport in Australia, and they were locked out of their spiritual home, Redfern Oval. Redfern Oval 2006 worse, the run down oval and grandstand was a nest for crime in the surrounding area
27. in partnership with the City of Sydney, Redfern Oval is today a vibrant community asset with a state-of-the-art training facility, a playground for kids, skate ramp, basketball hoops, open from sunrise to sunset in the shared custody of the community and the Rabbitohs. Redfern Oval 2008
28. a physical manifestation of an open, transparent business, inviting rich participation appropriate for an increasingly digital age
29. sure there are times when the gates are closed for a ticketed event, such as this trial game earlier this year
30. The but even when you close the gates, we remain transparent
31. The the days of building walled gardens are over
32. The he has our merchandise on she has a members cap on
33. The businesses can give away a taste for free, and encourage greater interaction
34. The businesses can give away a taste for free, and encourage greater interaction established customersconsidering greater interaction
35. The businesses can give away a taste for free, and encourage greater interaction potential customers sampling the product
36. The businesses can give away a taste for free, and encourage greater interaction and if your product is good enough, they will want to get closer
48. and digital gives fans a multitude of new ways to interact with their game of choice interact with big screen at the game, share experience w/ friends video highlights sent to you because you were there to see it live all tickets (gate, train, parking) and concession offers on mobile screen all team announce-ments emailed to fans at same time as media It works for big sports. (but is even more powerful for niche sports, who can’t get mainstream media coverage.)
63. wearing the ribbon of our major sponsor’s charity our players... Beau Champion indigenous local junior
64. wearing the ribbon of our major sponsor’s charity our players... Beau Champion indigenous local junior Issac Luke kiwi international
65. wearing the ribbon of our major sponsor’s charity our players... Beau Champion indigenous local junior Issac Luke kiwi international Jamie Simpson twice recovered from lymphatic cancer
66. wearing the ribbon of our major sponsor’s charity our players... Beau Champion indigenous local junior Issac Luke kiwi international Jamie Simpson twice recovered from lymphatic cancer partner with the Ovarian Cancer Research Foundation off-field
And when I talk about ‘the power’, I am talking not about the box office clout, the TV ratings or the size of our asset base which even in a small country of Australia we estimate having a replacement value of over A$100 billion.I am talking about the power to change our society.
We are still very much a 101 year old start upWe have make lots of progress, changing our business model to reduce our reliance on poker machine revenue,
Lifting sponsorship and membership as the most important part of our business