As I watched myson, I noticed hebegan to standcloserand closer.
And soon he was transfixed,standing side by side with Bernard for nearly 3 hours.
I began to wonder “howmany things has he seenbeing built before?”Most of the objects in hisworld have arrivedfinished, pre-packaged.“Doesn’t that make itharder for him tounderstand what thingsare worth?”
I know that in economicterms, something can bevalued at $10 onemoment, 10 cents thenext.But that’s not howpeople think of value.”Whats it really worth”we ask, by which wemean “what’s it worth tome”?
What transforms something from a mere commodity into somethingthat we cherish is how it makes us feel. When we know how somethingis made, we understand what people did to make it and this gives usan opportunity to form a unique personal connection.
When we have this connection something amazing happens: we get anextra value that we apply to the product that comes back to us and thebonus is it can keep coming and can even grow over time.
Clearly my bike wasbeing built by mastercraftsmen andwomen, but its just astrue for cookies baked byyour child. Because ofyour feelings towards thechild you actually enjoythe cookies more. Thecookies are enhanced bythe emotions you add tothe mix.
In general, our plus subjectiveenjoyment of a values that weproduct is the attach to thecombination of product, and thisits objective is where aqualities— connection withprice, fit for the makerpurpose, expe comes in.ctedlifespan—
We live in a society where many of these links have been lost. Wedon’t buy our bread from a baker, nor milk from a farmer. I am notsaying that to find happiness we have to become agrarian traders.
What I am suggesting isthat when we find theconnection between ourthings and the peoplewho made them, we geta number of benefits.
1: We enjoy our things more. For the same purchase price we get more from them.
1: We enjoy our things more. For the same purchase price we get more from them.2: They last longer, because we tend to take better care of the things we appreciate.
1: We enjoy our things more. For the same purchase price we get more from them.2: They last longer, because we tend to take better care of the things we appreciate.3: We buy less other stuff because we are more fulfilled by being surrounded bythings we appreciate.
For my son, this was a short visit toone factory. But hopefully it startssomething.
Wouldn’t it be great, if he could see that the things in his life carrythe finger prints of the people who made them.