Social Networking is an increasingly hot topic impacting world politics (witness the Arab Spring), the field of marketing, and in the world of employment. Over 60% of marketing professionals utilize its potential and more and more employers trawl LinkedIn and other sites for "passive" candidates. Despite these facts, most professionals still aren\'t sure how best to use the power of social networking to advance their job search or to mobilize people for a cause.

1. Social
Media High Le
vel
The Impact on our LIFE
Politics, Advocacy, Influence,
Fundraising, Love, and Job Search
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella

2. Social Media Has
Defined A Generation
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3. Social Media Has
Defined A Generation
Perhaps more than the internet itself
• From a PUSH to PULL Message
• USC (User Generated Content)
• Buying Habits
• Choices (Level playing field)
• Community Engagement/Interaction
• Intimacy
• Activism
• Philanthropy
• Stake in the Political Process
• Relationship Building
• Job Searching
• Networking (Professional & Personal)
• …. And the dark side
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4. Social Media Touches
all Aspects of Our Life
Social networking sites and our lives
 Research project conducted by the Pew Research Center
• Social Influence: Thriving in a New World of Media Relations
 Findings in a White Paper produced by SocialEars and HRMarketing.com
Online Dating by the Numbers
 Report from Match.com
Social Media in Politics –
 According to the National Constitution Center
Growing Philanthropy
 From Washington D.C. Philanthropy Summit
Social Recruiting
 Survey conducted by JobVite
No OnLine Presence?
Your Employability & relevance is diminished!
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5. Social networking sites
and our lives
This is the first national survey of how Source: Pew Research Center | Pew
SNS activity relates to people’s overall
social networks.
Internet & American Life Project
People who have large overall social networks
 Typically have more years of education
 SNS of choice: LinkedIn and Twitter
Facebook users have more social support
• Emotional support: offering advice, information, and
understanding; companionship; such as having people available to
spend time with; and instrumental or tangible support
Neighboring is up
 2008 31% of respondents didn’t know their neighbor’s name
 Today only 18% of respondents didn’t know their neighbor’s name
• People on SNS are much more politically engaged compared
with Americans of a similar age and education.
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6. Social Influence:
Thriving in a New World
of Media Relations
Source: White Paper produced by SocialEars and
HRMarketing.com
“Our world has morphed from
complicated to complex”
Richard Edelman, chairman of the global agency Edelman PR.
“In a complicated world you have many moving parts, but the
patterns are predictable and manageable. By contrast, in a
complex world , you have patterns and interactions that
change constantly, producing different outcomes that
are often unexpected and unforeseen .
Our greatest challenge today is deciding where to begin telling a
story.”
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7. Online Dating by the
Source:
Numbers
87 million
The number of single people in the
United States
40 million
The number dating online
120,000
The number of marriages per year that
result from Internet matches (WTFreak?)
2007
The year midlife men and women made
peace with online dating – Impact On Our Lives
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8. Social Media in Politics
Source: National Constitution Center
A Presidency lends MUCH credit to its
“constituency of the connected”
• Arab Spring protesters used the Internet and social
media to organize demonstrations and to share them in
real time across the globe, toppling Middle East dictators
and reordering human history.
• In January, millions of people signed online petitions
and contacted members of Congress protesting efforts to
pass poorly crafted legislation on online piracy. Lawmakers
were forced to withdraw the bills.
• Susan G. Komen for the Cure foundation was forced to
reverse course on Planned Parenthood after a massive
public outcry over its suspension of funding to the
organization.
• It is estimated that Congress alone will again haul
in more than $2 billion in campaign contributions
this year. … through SOCIAL MEDIA! Media-Impact On Our Lives …..
Social
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9. Growing Philanthropy
From Washington D.C. Philanthropy Summit
NEED: Identifying New Audiences, Channels, and
Forms of Giving with Strong Potential for Growth
Improve the sector’s engagement with young people.
• The focus here should be squarely on engagement, not
donations, recognizing that while many young people are not in a position to
give cash, this is in no way a reflection of their interest in our causes.
• Nonprofits need to engage through social and other media,
raising awareness and building engagement until the time is
eventually right to ask for financial support. A range of other practical
recommendations were offered including the adoption of a “first gift”
scheme.
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10. Social Recruiting
Q:
2011 Survey conduced by JobVite
Have you successfully hired
95% say YES through one of these networks?
Q:
Wh
ich
SN
Sp
lat
f or
m
do
yo
u us
ef
or
rec
rui
tin g
?
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11. Social Recruiting
ANSWER:
A Stranger
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12. Jobvite Survey Notables
Social recruiting on the rise AGAIN
Answers from Respondents:
•95% now use or plan to start using social recruiting
•64% use 2 or more social networks for recruiting; 40% use 3 or
more: 1. LinkedIn | 2. Facebook | 3. Twitter
•94% have successfully hired a
candidate from LinkedIn
•Referrals, direct sourcing and social networks
are still the top rated external sources for quality
candidates.
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13. FROM THE OFFICE OF:
The Patrick-Murray Administration
A new study recently released by UMASS Dartmouth’s Center for
Marketing Research shows that top
companies nationwide
are relying on social networking sites like
LinkedIn and Twitter as a marketing tool. These
companies are not only searching for their next employees on these
sites, but are expecting them to jump right into the social networking
world once hired.
Source 2011
"It is becoming clear that understanding online
networking tools is critical in order to get ahead
and successfully find your next job” - Secretary of
Labor and Workforce Development, Joanne F. Goldstein.
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14. Social Media Predictions
http://www.brandcampu.com/ for Career Development
 Reviewing Online identities are becoming as
routine as an employer drug test – and its
‘character
the #1
validating’ method
 Used as a Vetting tool
eliminating an est. 35% of job
candidates
 CareerBuilder reported 89% of employers
used Social Media as background checks
100% by Social Media-Impact On Our Lives …..
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15. Social Media
Platforms by the Numbers
= 150 million members | Members from ALL
Fortune 500 Companies | 4.2 billion
professionally-oriented searches in 2011| 82 of
Fortune 100 profiled
= 850 million active users | 50% sign on
daily for 55 min avg. | Estimated to hit 1 billion users
by August
= 500 million registered | 1.6 billion
search queries per day | 200 million active users
= 4 billion videos viewed daily | 60
hours worth of video uploaded every minute or 1
hours worth every second
= 104 million Monthly visits | 32 pin
board categories | Most popular among women |
Ranked 3rd top SNS in 4/2012 (overtook LinkedIn)
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16. Before you get
started – Do some ‘digital
dig’n and prep ’ t
Find out what’s being an You c -
ol-alt
contr te
said about you? dele
net
•GOOGLE yourself | check YAHOO, inter t
n
conte
BING, twitter, Facebook and pipl
• Review existing profiles
• Remove questionable content, un-tag
photos, etc.
•Prepare a Photo of yourself
•Make sure your resume is up to date;
and ‘date’ accurate
•Have at hand your awards,
commendations; certifications, etc.
•Set up reputation management
strategy: http://socialmention.com
http://www.google.com/alerts
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17. Completing Your LinkedIn
Profile –
MATTERS
“Users with complete profiles are 40
times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Industry and postal code
A current position with description
Two more positions
Education LinkedIn’s Recruitment
At least 5 skills Solutions forces you to
Profile photo
At least 50 connections produce a 100%
A summary Completed Profile
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18. A Complete LinkedIn Profile
100% Completion MATTERS
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19. Connect Your Digital Assets–
Start with LinkedIn
WESITES include:
Blog
Facebook Biz Page
Slide Share URL
YouTube URL
Create a PURL
Personal URL
 www.judyparisella.com
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20. Connect your Digital Assets
Your email is a digital
calling card
Include contact
information
Name
eMail address
LinkedIn link
Website link
Facebook link
Twitter link
Value Statement | tag line
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21. Judy
Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
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