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IRH Community Radio in Guatemala


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Published in: Health & Medicine
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IRH Community Radio in Guatemala

  1. 1. IRH Community Radio in Guatemala
  2. 2. Overview IRH brought together a coalition of public and private sector organizations to developradio vignettes that relate gender and sexual rights to family planning.
  3. 3. ObjectiveIncrease awareness of: •Importance and value of family planning •Menstrual cycle and fertility •Benefits of male participation in family planning •Sexual and reproductive rights
  4. 4. Why radio?80% of women and men have access to radio,less than 30% have access to television orprint media. -ENSMI 2002
  5. 5. Coverage•5,000,000 listeners, primarily Mayan•14 departments: Guatemala, Chimaltenango, Sololá, Quetzaltena ngo, Quiché, Totonicapán, Huehuetenango, San Marcos, Escuintla, Mazatenango, Retalhuleu, Su chitepéquez, Santa Rosa, Jutiapa
  6. 6. Guatemala is multilingual and multiculturalRadio programs willbe broadcast in: •Spanish •K’iche’ •Kaqchikel •Mam •Q’eqchi
  7. 7. Air time/Implementation/Dissemination10 weeks for Spanish-language and Mayanlanguages1st month: 4 spots daily (Mon-Sat) 6:00, 7:30, 10:00, 18:00 Hrs.2nd month: 4 spots daily (Mon-Fri) 6:00, 7:30, 10:00, 18:00 Hrs.3rd month: 2 spots daily 6:45, 15:40 Hrs.
  8. 8. PartnersContent:•PROEDUSA•URC/Calidad•IGSS•APROFAM•MOH’s PEC Network•UNFPADissemination, translation,air time:•FGER
  9. 9. Radio Vignettes1. Family planning2. Menstrual Cycle and SDM3. Male participation and SDM4. Sexual and Reproductive Rights and SDM
  10. 10. Family PlanningObjective: Couples recognize that it is not only God’s will that determines the number and timing of children; men and women can discuss their preferences and make family planning decisions together.Topics covered: • Importance of health timing and spacing • Many family planning options available, go to health post for information
  11. 11. Menstrual Cycle & SDMObjective: Increased understanding of fertility and the menstrual cycle helps women make informed, voluntary decisions about their sexual and reproductive health. Topics covered: • Menstruation • Menstrual cycle • Tracking the menstrual cycle with CycleBeads • Benefits of CycleBeads • Who can use SDM
  12. 12. Male participation & SDMObjective: Men recognize theimportance of family planning, informthemselves about options and supporttheir wives in making decisions about thenumber and timing of children.Topics: •Men and women have right to make voluntary informed decisions about their sexual and reproductive lives •Benefits of family planning •Postive male engagement in family planning •How men can support FP
  13. 13. Sexual and Reproductive Rights & SDMObjective: Women are aware of their sexual rights and make informed and voluntary decisions about family planning use.Topics covered: •Reproductive and sexual rights an integral part of human rights. •Right to complete, accurate information about a range of family planning methods •Right to voluntary and informed decision making •Fertility awareness can support informed decisions •Law protects women from violence
  14. 14. Community Radio initiative inSisai & Bherno blocks of Gumla District Jharkhand, India
  15. 15. Why Community Radio?• Piloting a model of media mix by integratingRadio Broadcast and narrow casting with IPCchannels aimed at intensive transference ofknowledge on Family Planning especially SDM andLAM•Developing community ownership throughinvolvement of local talent and contextualizing thecontent on Family Planning
  16. 16. Approach Selection and Conducting Script Writing Camp Training of CRJs fromAudience Research and Pilot Testing the Community - Broadcasting Couple Recording - Narrow Casting counseling, Community Meeting
  17. 17. Radio Episode DesignBRAND Detail:Name of the Radio Program: “RADIO PRAKRITI”EPISODE Duration:10 episodes with 7 focus thematic issues, each 15mins duration
  18. 18. Episode wise thematic focusEpisode 1 Introduction to Family Planning and Birth SpacingEpisode 2 Family Planning and benefits of birth spacingEpisode 3 and 4 SDM “Mala Chakra”Episode 5 and 6 LAM “LAM Vidhi”Episode 7 Postpartum Family PlanningEpisode 8 Male InvolvementEpisode 9 Role of Sahiyaa/ANM/AWW in promotion of Family PlanningEpisode 10 Role of Family, in laws, community in family Planning and birth spacing
  19. 19. Narrow Casting Design-Organizing Narrow casting meeting - clarifying CRJ’s Role - building content familiarity - distribution of MP3 players - development of narrow casting plan-Village wise implementation
  20. 20. Addressing Gender•Equal ratio of male and female CRJs•Episode on male participation•Focus on reaching out to men for narrow casting bytargeting village market days•Need for male and female CRJ teams•Male involvement episode •Dream sequence with Yam Raaj (God of Death) •Takes husband to hell for not participating in FP •Husband wakes up and reforms his ways
  21. 21. Lessons Learnt• Spirit of volunteerism amongst community youth can beharnessed to address sensitive issues as family planningprovided they are given the opportunity to be a part of theprocess and showcase their skills• Effective coverage and transmission of accurateinformation on family planning especially SDM and LAMtakes place through media mix•Feedback mechanisms from communities to be designedahead in the program design phase (post cards, dial-inservice)
  22. 22. Challenges encountered• High migration rates in certain villages making narrowcasting difficult• Political instability in the state and announcement ofelections resulting in postponing of implementing narrowcasting• Mobility of women CRJs were limited to daytime• CRJs expectation of employment from the agency
  23. 23. India AudioAudio files