The Power of preVIZ
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PreViz is a powerful movement that is taking place in film & television, product development and architecture. From special FX to business modeling, the practice of ‘Pre Visualizing’ a business’ future is being adopted on a wide scale. Powerfully large projects can rehearse their future to give an insight into how they can build and manifest into responsibly executed businesses. Web commerce is no different. By re-inventing consulting inside of a company, learn how pre-visualization inside eBay is making an impact for design and the world. In Dane’s talk, you’ll hear about: · Fundamental problems that starve innovation · Finding an engagement model that works · Extraordinary companies using preVIZ today · Using preVIZ to rehearse your future
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The Power of preVIZ
- 1. Powerof! Dane Howard, Director Global Brand Experience preVIZ
- 2. BUYS $13 A CAR PART OR BILLION ACCESSORY SOLD IN CARS EVERY BUYS AND PARTS IN SECOND 1 A PASSENGER VEHICLE 2010 2 EVERY 96 SECONDS 1 A BOAT IS SOLD EVERY 22 MINUTES 1 Boat image A MOTORCYCLE IS SOLD MORE THAN 4.2 MM PASSENGER VEHICLES EVERY 7 MINUTES 1 1 HAVE BEEN SOLD SINCE 1999
- 3. eBay mobile
- 4. eBay mobile
- 7. Problems that starve innovation…
- 8. From: BACK To: defenseoffense • Reactive posture • Proactive posture • Waiting for requirements • Leveraging user insights • Static mock-ups • Interactive experiences • ‘The’ Solution • Test variations • Grow Revenue • Increase Promoter scores
- 9. Circa 2009-2010 VIZkitchen • 4 days • 20-40 people • 4-6 prototypes • 3 usability sessions • ‘Lots’ of coffee Repeat if necessary…
- 10. Making, iterating & validating… Trending concept Day 1 Day 2 Day 3-4 “Why aren’t we doing that!?!” Courtesy of ayounayang.com/"
- 11. VIZkitchen • Proactive group • Diverse skills • Manage ambiguity • Great environment • Facilitation ‘tasty bits’…
- 13. Small wins matter Small wins pave the way for bigger wins. ! A nudge in the right direction can lead to major *tipping points when you achieve critical mass. confidence — the expectation of a positive outcome that motivates high levels of effort — is built on one win at a time. *(per Malcolm Gladwell)
- 14. How Might We…! Extend the ‘Viz Kitchen’ workshop format into a formal practice for eBay?
- 16. Pre-visualize - is a function to visualize complex scenes in movie before filming.… it allows directors to experiment with different staging and art direction options – such as lighting, camera placement and movement, stage direction and editing - without having to incur the costs of actual production. -wikipedia
- 17. Pre-visualize - is a function to visualize complex scenes in movie before filming.… it allows directors to experiment with different staging and art direction options – such as lighting, camera placement and movement, stage direction and editing - without having to incur the costs of actual production. -wikipedia
- 18. Insight into the future differentiates
- 20. TIME You need to make decision HERE
- 22. …we’re a design consultancy inside hGp://Knyurl.com/fastco-‐1
- 23. Cross disciplinary team, divergent backgrounds
- 24. Film Editing Interaction Design Marketing/Advertisting Fine Arts Business Development Communications & Media Engineering/Development
- 25. Vendors / 3rd parties Best of Breed New Insights Deepen Capabilities, Hone skills Consultants
- 26. 5 full time designers 30+ engagements 25+ workshops 85 Group collaborations 300+ concepts Several patents pending …since Jan 2011
- 27. ? What if… How might we…
- 28. Lessons learned (thus far) 1. Collaborative engagements critical to 2. There is a massive appetite for design thinking.! 3. Video is a powerful tool to tell stories. 4. Facilitation requires specific skills, capabilities and a unique process. 5. Every engagement is different. Design to adapt. 6. Extraordinary Time for change
- 29. discussion
- 31. Finding an engagement model…
- 32. What it looks like…
- 33. preVIZ < your company > Locating opportunities for _______________ New Offerings Extend % Create % (evolutionary) (revolutionary) Manage (incremental) Adapt (evolutionary) % Existing Offerings Existing New Users Users
- 34. Tell them where you are…
- 35. You are learning and discovering together…
- 36. “just enough” fidelity in order to make decisions
- 37. Knowledge transfer inside the organizaKon. Tell and ‘re-‐tell’ the stories.
- 38. Works for small or large engagements
- 39. NavigaKng the abstract is important to innovaKng
- 40. Story Telling
- 45. Concept archive & preservation…
- 48. Thank you
- 49. reinventing shopping,! every single day.!