The document discusses personal branding and how to manage one's personal brand at work. It defines personal branding as one's reputation at work and how others perceive them. It states that social perception is the process of gathering, interpreting, and selecting information about how we view ourselves and others. It then provides five ways to manage one's personal brand at work, which include dressing professionally, taking accountability, communicating effectively, avoiding office gossip, and being mindful of social media posts about work.