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The Power Of Events
Economic

Social

Environmental
why were you created?
why do you exist?
Laura Dance Festival

The power of the
destination for the event
location, climate, culture,
environment, wildlife
Laura Dance Festival
Laura dance festival
How could we better integrate the
destination into our event?
Why? Create an
experience not easily
copies…sustainable
The real power of events
The impact of an event on
a destination image
Mount Isa
Julia Creek
Toowoomba
Woodford
How do I chose the best date
for my event?
NEW YEAR
st
1

“the
of January is
the most important
day of the festival”
Celebrating a new
beginning
….feeling refreshed
Customer – families, school holidays , customer
trends
Weather – tropical, hot, cool, seasons
Season – low and shoulder seasons
Availability - of volunteers/committee
Events Calender – check ATDW, community
events, local papers, Visitor Information Centres
New ? Date claimer in media, VIC
Understanding why were you
created helps you
with
theming, programing, busines
s planning, finding
sponsors, grants, marketing

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The Power of Events for a Destination