This talk was delivered by Manfred Bortenschlager from 3scale at the APIdays Mediterranea event in Barcelona on May 30.
Manfred described the emergence of value networks (rather than value chains) supported by an increasing digitization of businesses. At the core are platforms-based business models. Access to assets is facilitated via APIs.
Two main challenges were discussed:
1. Be attractive: open standards contribute (like APIcommons)
2. Be findable: describe and publish API descriptions in API search engines (like APIs.io and APIs.json)