Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

API as a Growth Tool

2,307 views

Published on

Nicolas Grenié's API workshop at TheFamily, Paris on April 16, 2015. What is an API? Why you should use them, and why you should have them.

API as a Growth Tool

  1. 1. API as a growth tool API Workshop at TheFamily Paris, April 16, 2015 Nicolas Grenié @picsoung Hacker in Residence at 3scale.net Out-of-the-box API Management @3scale
  2. 2. The Family - April 2015 Nicolas Grenié - picsoung Agenda • 1. What is an API • 2. Why you should use APIs • 3. Why you should have an API
  3. 3. Application
 Programming
 Interface
  4. 4. APIUI Ȑ
  5. 5. What type of API?
  6. 6. Web (REST) APIs
  7. 7. Why should you use APIs?
  8. 8. You are a small team biz techdesign
  9. 9. You have no time
  10. 10. Shipping is P1 ǹ
  11. 11. Someone else is doing it better
  12. 12. There is an API for that
  13. 13. Using an API saves you human resources time money
  14. 14. You need an API
  15. 15. You need an API
  16. 16. You YouR API
  17. 17. EXtra Revenues
  18. 18. EXtra Revenues source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  19. 19. EXtra Revenues ✴QuickPrint API, 13x partner growth source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  20. 20. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  21. 21. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers ✴Apps using SDK on top charts source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  22. 22. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers ✴Apps using SDK on top charts ✴Increase in foot traffic in stores source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  23. 23. Wider Reach
  24. 24. Wider Reach ✴700 partners created 50,000 third party apps/services ✴300m monthly uniques who see the brand on other sites ✴The API gave reach and brand awareness which would not have been possible with traditional marketing. 
 (Dick Brouwer, TripAdvisor Director of Engineering)
  25. 25. Wider Reach
  26. 26. Wider Reach
  27. 27. Innovation
  28. 28. Innovation Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
  29. 29. Innovation ✴Only 1 app developed by Fitbit in-house Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
  30. 30. Innovation ✴Only 1 app developed by Fitbit in-house ✴Third party apps in Fitbit’s ecosystem accumulated are worth $1m of development cost Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
  31. 31. Innovation ✴Only 1 app developed by Fitbit in-house ✴Third party apps in Fitbit’s ecosystem accumulated are worth $1m of development cost ✴Powerful to be on many platforms easily Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
  32. 32. Efficiency
  33. 33. Efficiency Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
  34. 34. Efficiency ✴Wrap every internal service with an API – or you are fired Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
  35. 35. Efficiency ✴Wrap every internal service with an API – or you are fired ✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS) Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
  36. 36. mobile customer eco-system partner eco-system content distribution API as a Business An API DIFFERENT GOAL
  37. 37. WHEN?
  38. 38. ASAP
  39. 39. API FiRST
 DESIGN
  40. 40. API
  41. 41. TECH
  42. 42. API Management
  43. 43. API Management
  44. 44. API Management ✴Tools to manage API program
  45. 45. API Management ✴Tools to manage API program ✴Access-Control / Security
  46. 46. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics
  47. 47. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics ✴Monetization
  48. 48. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics ✴Monetization ✴Developer Experience (DX)
  49. 49. You API API Management
  50. 50. *inspired by Kevin Lacker https://www.youtube.com/watch?v=qCdpTji8nxo intuitive documented opinated keys of a successful API
  51. 51. Pivot to API
  52. 52. Pivot to API
  53. 53. Pivot to API
  54. 54. Take-away Exposing API is not enough. Make sure you secure, monitor and manage APIS Consider API-first design Use APIs when you can Your API needs to be aligned with business strategy
  55. 55. Above & Beyond
  56. 56. Nicolas Grenié Hacker in Residence at 3scale.net Out-of-the-box API Management @3scale API as a growth tool API Workshop at TheFamily Paris, April 16, 2015

×