12. 12
10,000s of features
make up todays
fraudulent behavior.
AI can detect
patterns faster and
more accurate than
humans
-Hui Wang, Senior
Director of Global Risk
Sciences, Pay Pal
PREDICTIVE ANALYTICS IS NEXT
13. 13
THE NEED TO SCALE UP & OUT IS HUGE
INCREASING DATA VARIETY
Search
Marketing
Behavioral
Targeting
Dynamic
Funnels
User
Generated
Content
Mobile Web
SMS/MMS
Sentiment
HD Video
Speech To
Text
Product/
Service Logs
Social
Network
Business
Data Feeds
User Click
Stream
Sensors Infotainment
Systems
Wearable
Devices
Cyber
Security Logs
Connected
Vehicles
Machine
Data
IoT Data
Dynamic
Pricing
Payment
Record
Purchase
Detail
Purchase
Record
Support
Contacts
Segmentation
Offer
Details
Web
Logs
Offer
History
A/B
Testing
BUSINESS
PROCESS
PETABYTESTERABYTESGIGABYTESEXABYTESZETTABYTES
Streaming
Video
Natural
Language
Processing
WEB
DIGITAL
AI
16. 16
0
60
120
180
Scala UDF Scala UDF
(optimized)
TensorFrames TensorFrames
+ GPU
Runtime(sec)
In practice, compute:
with:
In a nutshell: a complex
numerical function
HOW TO SCALE DATA ANALYTICS?
Editor's Notes
The Times are a Changing – Again
AI - Next Industrial Revolution
What is AI, ML, DL – Blog
Training vs Inference - Blog
Who needs it (Industries/functions)
Industries, Companies, Applications
People need to care about AI
What you need to be able to do DL
Data, HW (GPUs), SW (DLSDK)
Pain exists – our solutions address
Walk through personas: clinician/digits
Why NVIDIA is the platform to succeed in AI
Support – SA, IBDs, DLI
PayPal
Problem - Online fraud
Solution - The deep learning algorithms are able to analyze potentially tens of thousands of latent features (time signals, actors and geographic location are some easy examples) that might make up a particular type of fraud, and are even able to detect “sub modus operandi,” or different variants of the same scheme, she said.
Impact - She’s hopeful deep learning will give her team the ability to adapt to these new patterns faster than before. It’s possible, for example, that PayPal might some day be able to deploy models that take live data from its system and become smarter, by retraining themselves, in real time.
https://gigaom.com/2015/03/06/how-paypal-uses-deep-learning-and-detective-work-to-fight-fraud/