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The Planning
Process
Identifying and
diagnosing the
problem
Situational analysis
Generating alternative
solutions
Alternative goals
and plans
Evaluating
alternatives
Goal and plan
evaluation
Making the choice Goal and plan
selection
Implementing implementation
Evaluation Monitor and control
The Planning Process
SMART – Specific,
Measurable,
Attainable, Realistic
or Relevant and
Time-bound
Mission Statements – is a
declaration of the purpose
of the organization, and
often defines the scope of
its operations in product,
market and service terms.
Goals – are short-term
direction, often stated in
specific metrics, such as
geographic, periodic
and other numerical
terms.
Strategy – easily
recognized as a military
term, is derived from the
Greek word strategos
(military general) and is a
combination of stratos
(army) and ago (to lead)
Strategies
universal to
organizations
are:
1. Concentration –
where an organization
stays in a single sector
or industry, focusing on
a single product or
service.
2. Vertical Integration –
which refers to expansion
of an organization along
the vertical line-backward
to its suppliers, or
forward, to its buyers.
3. Concentric
diversification – which
allows an organization to
append related products and
services to its original
business, effectively adding
new business to the
Long-term value – the goal of
the entire enterprise. Revenue
growth goal – a strategic
planning goal set by top-level
managers to address this over
a three- to seven-year period.
CDS Action Plan Template
Step 1: Program and
Project Identification
Step 2: Program and
Project Analysis
Step 3: Project
Prioritization
Step 4: Preparation of
Revenue/Expenditure
Projections
Step 5: Preparation of
City Capital
Investment Plan
Step 6: Consolidation
of the City
Development
Strategic Plan
Step 7: Development
of Monitoring and
Evaluation Tools

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The Planning Process in Business Management