1. #the Occupy Project
@miami ad school europe_25.11.2011
ilya_malyanov/christian_feist

2. Everybody is confused by what’s going on with
the “system” right now.

4. Many people are on the streets, protesting ...

5. Many people are on the streets, protesting ...
against what?

6. 99% of the 99%
don’t really have an answer to that question.

7. But a 100%
of them have one thing in common:

8. They are confused.

9. They want to have answers.

10. They don’t accept
the status quo.

11. And they show it.

13. But what’s the real message
behind all these signs?

14. Time to find out.

15. We create a neutral platform, which tries
to give answers by taking people serious and explaining
and commenting their own paroles.

17. But what exactly is it?

18. A duo out of a expert (politics/
+ -
economics) and just a normal
random guy review the most recent
and popular demonstration signs.
The two experts
change every week.

19. For example:
< Dr. Matthias Hossenkamp,
Politikwissenschaftler
and
Manfred Ciszewski,
Hausmeister >

20. How does it look like?

22. It will show
the actual and the analyse/infographic
and comment on the other
sign on side of the page.
one page

24. You can find it as a
weekly insert in
newspapers/magazines
like e.g. brandeins, time,
DieZeit, SZ or Manager-
Magazin

25. And online.
www.theothersideofthesign.com
On the website
people can submit
signs, visit the
archive and
comment reviews.
The most interesting signs will be
analyzed and published in the print
edition of the magazine.

26. With the other side of the sign we don’t want
to give answers, but create the opportunity
for people to find their own ones.

27. How can we make people aware of it?

28. We turn the symbol of having questions
into the core element of our campaign.

30. Print

32. Outdoor
We ask questions on plane billboards and give
people the opportunity to find their own answer.

34. Guerilla
We use sticker question marks to change any kind of statements
in the public area / e.g. advertising, political slogans etc.

39. In that way, we don’t only make people aware
of our magazine – but start a movement.

40. Questions .

42. Thanks!