The Online Grocery Shopper Journey: Focus On Favourites
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Free research from Evolution Insights describing how online grocery shoppers use favourites during their journey. In depth coverage of the role of mission, leading retailers including Tesco, Sainsbury's, Asda and Ocado, behavioural themes and common concerns and complaints among shoppers. Drawn from our in depth research into Online Grocery Shopping Behaviour available from our website www.evolution-insights.com
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Evolution Insights is a research consultancy that provides off-the-shelf, tailored, and bespoke research for retailers, manufacturers, and agencies on shopper motivation and behavior in the UK food and grocery sector. This report analyzes own-label and branded products across multiple categories such as blended whisky, cat food, crisps, and others. It examines consumer perceptions and purchase behaviors regarding own-label products from value to premium tiers. The report also analyzes copycat products and how they compare to established brands in terms of consumer perceptions.
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This document summarizes a report by Evolution Insights on corporate social responsibility (CSR) in the food and grocery industry. It finds that 51% of shoppers would pay more for Fairtrade bananas and that community initiatives like Asda's flood relief donation had the biggest positive impact on brand image. The report uses both qualitative and quantitative research methods like surveys of over 1,000 shoppers to evaluate awareness and perceptions of various CSR programs.
Digital vouchers sample extract
Evolution Insights is a UK-based research consultancy specializing in shopper behavior and motivation. This document discusses their research on digital vouchers and coupons in the UK. It finds that while awareness and usage of digital vouchers is growing, coupons are still primarily used offline. The research also examines shopper preferences around receiving, storing, and redeeming digital promotions, as well as issues like embarrassment in redemption. Methodology details indicate the research involved preliminary surveys, a large primary survey of over 1,000 UK shoppers, and analysis of proprietary and public data sources.
Multichannel final sample extract2
This document provides an overview and summaries of Evolution Insights' 2014 report on multi-channel shopping. It includes summaries of key findings on channel penetration, shopping trips by demographic groups, and top categories and drivers for each channel including premium supermarkets, convenience stores, discount supermarkets, and high street discounters. The methodology section describes Evolution's use of secondary research, surveys of over 1,000 UK shoppers, and analysis of shopping behaviors, motivations and demographics for each channel.
Health & product information sample extract
The document summarizes key findings from a survey of over 1,000 UK shoppers on their attitudes towards health and understanding of health messages. It finds that while three-quarters claim to be eating healthily, only a third exercise weekly. Most shoppers and their families are overweight. Nutrition labels are confusing and shoppers rely on simple cues like calories and fat content. Healthy foods are perceived as more expensive.
Sample extract shopper perceptions of brand equity
Evolution Insights is a research consultancy that provides off-the-shelf, tailored, and bespoke shopper research for manufacturers, retailers, and agencies. This document summarizes their 2014 research on shopper perceptions of brand equity across 10 grocery categories. The research examines brand repertoire, awareness, favorites, and price perceptions to understand various aspects of brand equity for products in each category.
Shopper Typologies and Segmentations 2014
This research takes all of our data from our 2013 reports, examining shopper attitudes, behaviours and motivations across areas such as planning vs. impulse purchase, online shopping, the usage of shopper apps and more. Segmenting our shoppers by:
• Age – young (18-34), middle aged (35-54) and older (55-65+)
• Gender
• Social Class
• Gender and Social Class
• Children Living at Home (under 16) – young families (18-34), older families (35-54) and empty nesters (shoppers aged 45+ with no children living at home)
• Region
Using these demographics we can look at how different the different groups behave comparing and contrasting the different attitudes amongst the key drivers listed. By using more detailed shopper demographics to examine our extensive catalogue of 2013 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports.
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Why Food Retail Will Accelerate E-Commerce
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Supermarket Own label Sample Extract
Evolution Insights is a research consultancy that provides off-the-shelf, tailored, and bespoke research for retailers, manufacturers, and agencies on shopper motivation and behavior in the UK food and grocery sector. This report analyzes own-label and branded products across multiple categories such as blended whisky, cat food, crisps, and others. It examines consumer perceptions and purchase behaviors regarding own-label products from value to premium tiers. The report also analyzes copycat products and how they compare to established brands in terms of consumer perceptions.
Corporate Social Responsibility Sample Extract
This document summarizes a report by Evolution Insights on corporate social responsibility (CSR) in the food and grocery industry. It finds that 51% of shoppers would pay more for Fairtrade bananas and that community initiatives like Asda's flood relief donation had the biggest positive impact on brand image. The report uses both qualitative and quantitative research methods like surveys of over 1,000 shoppers to evaluate awareness and perceptions of various CSR programs.
Digital vouchers sample extract
Evolution Insights is a UK-based research consultancy specializing in shopper behavior and motivation. This document discusses their research on digital vouchers and coupons in the UK. It finds that while awareness and usage of digital vouchers is growing, coupons are still primarily used offline. The research also examines shopper preferences around receiving, storing, and redeeming digital promotions, as well as issues like embarrassment in redemption. Methodology details indicate the research involved preliminary surveys, a large primary survey of over 1,000 UK shoppers, and analysis of proprietary and public data sources.
Multichannel final sample extract2
This document provides an overview and summaries of Evolution Insights' 2014 report on multi-channel shopping. It includes summaries of key findings on channel penetration, shopping trips by demographic groups, and top categories and drivers for each channel including premium supermarkets, convenience stores, discount supermarkets, and high street discounters. The methodology section describes Evolution's use of secondary research, surveys of over 1,000 UK shoppers, and analysis of shopping behaviors, motivations and demographics for each channel.
Health & product information sample extract
The document summarizes key findings from a survey of over 1,000 UK shoppers on their attitudes towards health and understanding of health messages. It finds that while three-quarters claim to be eating healthily, only a third exercise weekly. Most shoppers and their families are overweight. Nutrition labels are confusing and shoppers rely on simple cues like calories and fat content. Healthy foods are perceived as more expensive.
Sample extract shopper perceptions of brand equity
Evolution Insights is a research consultancy that provides off-the-shelf, tailored, and bespoke shopper research for manufacturers, retailers, and agencies. This document summarizes their 2014 research on shopper perceptions of brand equity across 10 grocery categories. The research examines brand repertoire, awareness, favorites, and price perceptions to understand various aspects of brand equity for products in each category.
Shopper Typologies and Segmentations 2014
This research takes all of our data from our 2013 reports, examining shopper attitudes, behaviours and motivations across areas such as planning vs. impulse purchase, online shopping, the usage of shopper apps and more. Segmenting our shoppers by:
• Age – young (18-34), middle aged (35-54) and older (55-65+)
• Gender
• Social Class
• Gender and Social Class
• Children Living at Home (under 16) – young families (18-34), older families (35-54) and empty nesters (shoppers aged 45+ with no children living at home)
• Region
Using these demographics we can look at how different the different groups behave comparing and contrasting the different attitudes amongst the key drivers listed. By using more detailed shopper demographics to examine our extensive catalogue of 2013 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports.
Retailer Drivers in the UK Food & Grocery Sector 2014
This report focuses on the five main retailer drivers: Location, Price, Quality, Value and Range. Our research covers how important each criteria is to shoppers by mission, and looks at the needs/wants of the different demographics.
Decision Making 2013
Evolution Insights Ltd is a research consultancy that provides various types of shopper research, including off-the-shelf reports, tailored insight projects, and bespoke consulting. The document discusses key factors that influence shopper decisions such as price, quality, health, and brand. It also examines how the importance of these factors varies across product categories and shopping channels. The methodology section describes Evolution's mixed qualitative and quantitative research approach to uncover insights into shopper motivation and behavior.
Retailer Series 2013
Retailer Series 2013
Our survey of 5000 primary food and grocery shoppers is the most comprehensive we have ever undertaken specifically looking at shopper behaviour in the UK. We will focus on shopper profilers for each store, drivers of store choice, impact of mission on store choice, perceptions on the different stores and how important is location among other things.
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This document provides an overview of shopper missions in the UK food and grocery market, defining different types of missions like main shops, top-up shops, and meals for tonight. It examines key aspects of each mission such as typical spend, preferred channels, and differences in planning. The report utilizes a framework of shopper missions to analyze consumer behavior and provide insight into targeting shoppers at different stages of the purchasing process.
Digital Marketing in F&G 2012
Digital media encompasses all forms of communication that are delivered using a binary electronic format, utilising technology such as computers, mobile devices and tablets. The digital media landscape ranges from text messages, e-mail and social media to internet websites, smartphone applications – and more. Internet connected devices form the backbone of many forms of digital media, and underpin the huge growth in electronic and mobile commerce, and social media.
The advent of digital media and digital marketing can now help facilitate a greater number of touch points with the consumer in shopper mode, making the concept of the path to purchase extending beyond the store environment of even greater importance. Digital marketing introduces the opportunity for FMCGs and retailers to more readily communicate with consumers as shoppers both before, during and after their visit to the supermarket.
This report will:
-Look at digital marketing strategies currently in use
-Show current levels of smartphone ownership
-Look at the different types of delivery in digital marketing, and see which shoppers prefer
-Look in-depth at a variety of initiatives used on smartphones. Specifically looking at: online shopping, shopping lists, detailed product information, price comparison, recipes, digital vouchers, managing loyalty points, healthy eating and improving the in-store experience
-Find out the awareness, usage and appeal of each of the above, and methods of delivery preferred
-Find out the level of ownership and usage of various grocery apps
-Briefly look at how shoppers interact with social media and what they think of NFC in grocery
Shopping On-the-Go 2012
The UK foodservice sector is estimated to be worth £33.2 billion and is commanding an increasing proportion of consumer spend. Consumers need convenient food which fits in around their busy lifestyle, driving the out of home market. Consumers are actively looking for food which they can eat on-the-go. The on-the-go mission is defined as buying any food and/or drinks for consumption that day on-the-go i.e. outside of the home. These meals are not restricted to the items bought or the time that food is eaten but it is the resolution of the need state of a shopper. This report looks at the three key on-the-go missions; Breakfast, Lunch and Snacking. When and why shoppers undertake these missions is explored along with their behaviours. Differences between these missions are also highlighted.
This report will:
-Give you an understanding of the three key on-the-go missions; Breakfast, Lunch and Snacking
-Provide you with the key characteristics of each mission. This includes when shoppers do it, where they do it and what they buy
-Mission context is also explored; the circumstance in which shoppers carry out the different on-the-go missions
-Shopper motivations and behaviours are outlined, giving the reasons behind their choices and behaviours
-Cost and calories are compared as barriers to purchases on each mission, including how this differs between men and women.
Shopper Apps 2013
Smartphone penetration has surged over recent years, in particular since the launch of the Apple iPhone in 2007 and, even more so, since the start of 2009 when rival devices really started to take hold in the market and smartphone handset prices started to fall to mass market levels - with current penetration levels of smartphones sitting at 60%. Tablets are also becoming increasingly popular with technology lovers. 17.4mn tablets were activated worldwide on Christmas day 2012 – around five were sold every second at one retailer! According to new figures out at the start at January 2013, tablet revenue is quickly catching up to that of smartphones and is expected to overtake them in 2013.
The UK app market is by far the biggest app market in Europe. It outnumbers its European neighbours in terms of revenue generated by app downloads and in-app advertisement as well as the sheer number of downloads and users. With well over 1million apps available from various app stores, we need to look at how they can be used to aid Food & Grocery retailing.
This report will look at:
-Current smartphone and tablet statistics (ownership and usage)
-The app market in the UK and around the world
-How shoppers find new apps
-Apps currently available, and how many shoppers have them on their smartphone/tablet at this time in relation to UK grocery retailers, recipes, vouchers and shopping lists
-See what features shoppers say they would like to have in a grocery shopping app
Shopper Typologies and Segmentation 2012
This research takes all the data from our reports in 2011, and examines shoppers' attitudes and motivations across such areas as Spend, Health, Brand Image, Online, Digital/Smartphones, Enjoyment, Plan v's Impulse, Loyalty, Price & Promotion and the importance of Price. It looks at these behaviours and segmenting by Age, Gender, SEG, Singles, Couples, Parents, Empty Nesters and Older shoppers, comparing and contrasting the different attitudes amongst the key drivers listed.
This study is the most comprehensive of its type within the UK Food & Grocery sector.
By using more detailed shopper demographics to examine our extensive catalogue of 2011 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports. We are able to cover areas such as retailer choice, technology, spend and health providing a clearer picture of what is important to certain shoppers and how particular groups behave.
It is important to note that this report provides a general understanding of each segment. We understand that individual behaviour can vary within each segment but for purposes of analysis we define the overall average behaviour of each segment.
Non-Standard Grocery Channels (Amazon & beyond) 2012
This report analyzes Amazon's grocery proposition in the UK. It provides an overview of Amazon's features and grocery offering. It examines awareness and usage of Amazon groceries as well as shopping behaviors. The report also analyzes Amazon's grocery categories and popular items. It looks at the uptake of subscription services and identifies issues from test shops. Finally, it outlines other non-traditional grocery channel propositions available to UK shoppers.
The Role of Price & Promotion 2012
This document provides a summary of a market research report on shopper behavior related to loyalty, price, and promotions in the UK food and grocery market.
The summary includes the following key points:
1) The report investigates how shoppers feel about rising food prices, what types of promotions they prefer, and when "2 for" deals provide the best value.
2) It also examines shoppers' understanding of complex promotions and effects on store loyalty during price wars between retailers.
3) The report provides an overview of major UK retailers' current promotional strategies and existing loyalty programs.
4) Understanding shopper behavior related to pricing issues positions the research company to undertake customized studies for individual
Health and Wellbeing report 2012
An adequate amount of exercise and a balanced diet are the basis of maintaining a healthy body. Most shoppers have an idea of what a healthy diet consists of. Choosing and identifying the right products in a supermarket may however not always be as easy. Nutrition labelling and healthiness of food have again been discussed widely in the media this year. It is under debate whether food manufacturers should take more responsibility in helping shoppers make more informed choices, and if a single nutrition labelling system should be adopted. Making healthy choices however also depends on the attitudes and perceptions of shoppers.
In our Health & Wellbeing 2012 report we explore shoppers’ attitudes to health and healthy eating, nutrition labels and how healthy shoppers are in their own opinion. We also provide an overview of the drivers of buying healthy products and present possible gender differences and examine how shoppers decide whether a product is healthy. To conclude the report, we look at shoppers’ perception of the cost of healthy foods and identify the importance of taste, price and healthiness when choosing products.
Our Health & Wellbeing 2012 report covers the following topics:
-Shoppers’ attitudes to health and healthy eating
-How healthy shoppers are in their own opinion
-What shoppers perceive as healthy eating
-Shoppers’ understanding of healthiness of products
-Exercise habits of shoppers
-Special dietary requirements of shoppers
-Drivers for buying healthy products
-How shoppers decide whether a product is healthy
-Shoppers’ perception of the cost of healthy foods and whether it’s worth paying more for
-Price expectations of healthier options
-Shoppers’ attitudes to healthy options
-How shoppers choose different categories in relation to price, taste and healthiness overall and in different categories
The report will also provide comparison with the results of our Health report from 2011 and highlight any possible development or changes in shoppers’ perceptions, attitudes and behaviour in relation to health and wellbeing.
Digital Vouchers 2012
Following the economic downturn shoppers continue to try and find ways to save money where they can. This is re-fuelling the popularity of vouchers and coupons that now come in many forms. This report provides an understanding of what digital coupons and vouchers are, how they can be distributed and how shoppers use them. We identify how often shoppers redeem coupons and vouchers, whether they actively look for them and what kind of coupons or vouchers shoppers look for online.
We explain how technology is affecting coupons and vouchers and how shoppers use it for finding coupons and vouchers and how technology is used for redemption. We also identify current smartphone penetration among primary food and grocery shoppers. We cover areas such as push and pull with smartphone vouchers, whether and how shoppers want offers sent to their smartphones. We also explore shopper perceptions on giving out personal information in order to get relevant offers and who shoppers would trust with their information. The report gives a detailed overview of smartphone coupons and vouchers, what possibilities they offer and whether shoppers want smartphone vouchers or offers by email.
This report will:
-Define digital coupons and vouchers are
-Provide the latest view on how digital coupons and vouchers can be distributed and also how they are used in different countries.
-Identify how shoppers use vouchers and coupons and how they find them.
-Provide an overview of how new technology is affecting coupons and vouchers and how shoppers use it for finding coupons and vouchers and how it’s used for redemption.
-Identify the smartphone penetration of UK shoppers and what activities smartphones are used for.
-Highlight issues and concerns with digital coupons and vouchers and redeeming them.
-Consider the concept of push and pull and which method do shoppers prefer in relation to receiving offers to a smartphone.
-Give a detailed overview of smartphone coupons and vouchers, what possibilities they offer and whether shoppers want smartphone vouchers or offers by email.
-Explain who shoppers would trust with enough personal information in order to receive offers that are relevant to them.
Click & Collect report 2012
This document provides an overview and analysis of click and collect services based on a survey conducted by Evolution Insights Ltd. Key findings include that a third of shoppers think click and collect for groceries is a good idea, with younger and more affluent demographics being more likely to have used it for non-grocery items. The report examines click and collect definitions, benefits, retailers involved, and shopper opinions and usage patterns. It also explores preferred collection locations and expected costs.
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Retailer Drivers in the UK Food & Grocery Sector 2014
This report focuses on the five main retailer drivers: Location, Price, Quality, Value and Range. Our research covers how important each criteria is to shoppers by mission, and looks at the needs/wants of the different demographics.
Decision Making 2013
Evolution Insights Ltd is a research consultancy that provides various types of shopper research, including off-the-shelf reports, tailored insight projects, and bespoke consulting. The document discusses key factors that influence shopper decisions such as price, quality, health, and brand. It also examines how the importance of these factors varies across product categories and shopping channels. The methodology section describes Evolution's mixed qualitative and quantitative research approach to uncover insights into shopper motivation and behavior.
Retailer Series 2013
Retailer Series 2013
Our survey of 5000 primary food and grocery shoppers is the most comprehensive we have ever undertaken specifically looking at shopper behaviour in the UK. We will focus on shopper profilers for each store, drivers of store choice, impact of mission on store choice, perceptions on the different stores and how important is location among other things.
Shopper Missions in F&G 2012
This document provides an overview of shopper missions in the UK food and grocery market, defining different types of missions like main shops, top-up shops, and meals for tonight. It examines key aspects of each mission such as typical spend, preferred channels, and differences in planning. The report utilizes a framework of shopper missions to analyze consumer behavior and provide insight into targeting shoppers at different stages of the purchasing process.
Digital Marketing in F&G 2012
Digital media encompasses all forms of communication that are delivered using a binary electronic format, utilising technology such as computers, mobile devices and tablets. The digital media landscape ranges from text messages, e-mail and social media to internet websites, smartphone applications – and more. Internet connected devices form the backbone of many forms of digital media, and underpin the huge growth in electronic and mobile commerce, and social media.
The advent of digital media and digital marketing can now help facilitate a greater number of touch points with the consumer in shopper mode, making the concept of the path to purchase extending beyond the store environment of even greater importance. Digital marketing introduces the opportunity for FMCGs and retailers to more readily communicate with consumers as shoppers both before, during and after their visit to the supermarket.
This report will:
-Look at digital marketing strategies currently in use
-Show current levels of smartphone ownership
-Look at the different types of delivery in digital marketing, and see which shoppers prefer
-Look in-depth at a variety of initiatives used on smartphones. Specifically looking at: online shopping, shopping lists, detailed product information, price comparison, recipes, digital vouchers, managing loyalty points, healthy eating and improving the in-store experience
-Find out the awareness, usage and appeal of each of the above, and methods of delivery preferred
-Find out the level of ownership and usage of various grocery apps
-Briefly look at how shoppers interact with social media and what they think of NFC in grocery
Shopping On-the-Go 2012
The UK foodservice sector is estimated to be worth £33.2 billion and is commanding an increasing proportion of consumer spend. Consumers need convenient food which fits in around their busy lifestyle, driving the out of home market. Consumers are actively looking for food which they can eat on-the-go. The on-the-go mission is defined as buying any food and/or drinks for consumption that day on-the-go i.e. outside of the home. These meals are not restricted to the items bought or the time that food is eaten but it is the resolution of the need state of a shopper. This report looks at the three key on-the-go missions; Breakfast, Lunch and Snacking. When and why shoppers undertake these missions is explored along with their behaviours. Differences between these missions are also highlighted.
This report will:
-Give you an understanding of the three key on-the-go missions; Breakfast, Lunch and Snacking
-Provide you with the key characteristics of each mission. This includes when shoppers do it, where they do it and what they buy
-Mission context is also explored; the circumstance in which shoppers carry out the different on-the-go missions
-Shopper motivations and behaviours are outlined, giving the reasons behind their choices and behaviours
-Cost and calories are compared as barriers to purchases on each mission, including how this differs between men and women.
Shopper Apps 2013
Smartphone penetration has surged over recent years, in particular since the launch of the Apple iPhone in 2007 and, even more so, since the start of 2009 when rival devices really started to take hold in the market and smartphone handset prices started to fall to mass market levels - with current penetration levels of smartphones sitting at 60%. Tablets are also becoming increasingly popular with technology lovers. 17.4mn tablets were activated worldwide on Christmas day 2012 – around five were sold every second at one retailer! According to new figures out at the start at January 2013, tablet revenue is quickly catching up to that of smartphones and is expected to overtake them in 2013.
The UK app market is by far the biggest app market in Europe. It outnumbers its European neighbours in terms of revenue generated by app downloads and in-app advertisement as well as the sheer number of downloads and users. With well over 1million apps available from various app stores, we need to look at how they can be used to aid Food & Grocery retailing.
This report will look at:
-Current smartphone and tablet statistics (ownership and usage)
-The app market in the UK and around the world
-How shoppers find new apps
-Apps currently available, and how many shoppers have them on their smartphone/tablet at this time in relation to UK grocery retailers, recipes, vouchers and shopping lists
-See what features shoppers say they would like to have in a grocery shopping app
Shopper Typologies and Segmentation 2012
This research takes all the data from our reports in 2011, and examines shoppers' attitudes and motivations across such areas as Spend, Health, Brand Image, Online, Digital/Smartphones, Enjoyment, Plan v's Impulse, Loyalty, Price & Promotion and the importance of Price. It looks at these behaviours and segmenting by Age, Gender, SEG, Singles, Couples, Parents, Empty Nesters and Older shoppers, comparing and contrasting the different attitudes amongst the key drivers listed.
This study is the most comprehensive of its type within the UK Food & Grocery sector.
By using more detailed shopper demographics to examine our extensive catalogue of 2011 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports. We are able to cover areas such as retailer choice, technology, spend and health providing a clearer picture of what is important to certain shoppers and how particular groups behave.
It is important to note that this report provides a general understanding of each segment. We understand that individual behaviour can vary within each segment but for purposes of analysis we define the overall average behaviour of each segment.
Non-Standard Grocery Channels (Amazon & beyond) 2012
This report analyzes Amazon's grocery proposition in the UK. It provides an overview of Amazon's features and grocery offering. It examines awareness and usage of Amazon groceries as well as shopping behaviors. The report also analyzes Amazon's grocery categories and popular items. It looks at the uptake of subscription services and identifies issues from test shops. Finally, it outlines other non-traditional grocery channel propositions available to UK shoppers.
The Role of Price & Promotion 2012
This document provides a summary of a market research report on shopper behavior related to loyalty, price, and promotions in the UK food and grocery market.
The summary includes the following key points:
1) The report investigates how shoppers feel about rising food prices, what types of promotions they prefer, and when "2 for" deals provide the best value.
2) It also examines shoppers' understanding of complex promotions and effects on store loyalty during price wars between retailers.
3) The report provides an overview of major UK retailers' current promotional strategies and existing loyalty programs.
4) Understanding shopper behavior related to pricing issues positions the research company to undertake customized studies for individual
Health and Wellbeing report 2012
An adequate amount of exercise and a balanced diet are the basis of maintaining a healthy body. Most shoppers have an idea of what a healthy diet consists of. Choosing and identifying the right products in a supermarket may however not always be as easy. Nutrition labelling and healthiness of food have again been discussed widely in the media this year. It is under debate whether food manufacturers should take more responsibility in helping shoppers make more informed choices, and if a single nutrition labelling system should be adopted. Making healthy choices however also depends on the attitudes and perceptions of shoppers.
In our Health & Wellbeing 2012 report we explore shoppers’ attitudes to health and healthy eating, nutrition labels and how healthy shoppers are in their own opinion. We also provide an overview of the drivers of buying healthy products and present possible gender differences and examine how shoppers decide whether a product is healthy. To conclude the report, we look at shoppers’ perception of the cost of healthy foods and identify the importance of taste, price and healthiness when choosing products.
Our Health & Wellbeing 2012 report covers the following topics:
-Shoppers’ attitudes to health and healthy eating
-How healthy shoppers are in their own opinion
-What shoppers perceive as healthy eating
-Shoppers’ understanding of healthiness of products
-Exercise habits of shoppers
-Special dietary requirements of shoppers
-Drivers for buying healthy products
-How shoppers decide whether a product is healthy
-Shoppers’ perception of the cost of healthy foods and whether it’s worth paying more for
-Price expectations of healthier options
-Shoppers’ attitudes to healthy options
-How shoppers choose different categories in relation to price, taste and healthiness overall and in different categories
The report will also provide comparison with the results of our Health report from 2011 and highlight any possible development or changes in shoppers’ perceptions, attitudes and behaviour in relation to health and wellbeing.
Digital Vouchers 2012
Following the economic downturn shoppers continue to try and find ways to save money where they can. This is re-fuelling the popularity of vouchers and coupons that now come in many forms. This report provides an understanding of what digital coupons and vouchers are, how they can be distributed and how shoppers use them. We identify how often shoppers redeem coupons and vouchers, whether they actively look for them and what kind of coupons or vouchers shoppers look for online.
We explain how technology is affecting coupons and vouchers and how shoppers use it for finding coupons and vouchers and how technology is used for redemption. We also identify current smartphone penetration among primary food and grocery shoppers. We cover areas such as push and pull with smartphone vouchers, whether and how shoppers want offers sent to their smartphones. We also explore shopper perceptions on giving out personal information in order to get relevant offers and who shoppers would trust with their information. The report gives a detailed overview of smartphone coupons and vouchers, what possibilities they offer and whether shoppers want smartphone vouchers or offers by email.
This report will:
-Define digital coupons and vouchers are
-Provide the latest view on how digital coupons and vouchers can be distributed and also how they are used in different countries.
-Identify how shoppers use vouchers and coupons and how they find them.
-Provide an overview of how new technology is affecting coupons and vouchers and how shoppers use it for finding coupons and vouchers and how it’s used for redemption.
-Identify the smartphone penetration of UK shoppers and what activities smartphones are used for.
-Highlight issues and concerns with digital coupons and vouchers and redeeming them.
-Consider the concept of push and pull and which method do shoppers prefer in relation to receiving offers to a smartphone.
-Give a detailed overview of smartphone coupons and vouchers, what possibilities they offer and whether shoppers want smartphone vouchers or offers by email.
-Explain who shoppers would trust with enough personal information in order to receive offers that are relevant to them.
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The Online Grocery Shopper Journey: Focus On Favourites
- 2. 0 5 10 15 20 25 30 35 40 45 50 Favourites Keyword search / Department navigation with Written list Special offers pages Express shopping list Browsing categories Recipes and meal suggestions % Base = UK adults who say they shop for food & grocery regularly and shop online for food & grocery at least occasionally, n=1002
- 3. 0 10 20 30 40 50 60 70 80 Weekly grocery shop Top-up shop Larger stock-up shop Specific bulky items only % I already know the basic things I need so I don’t need a favourites list to remind me of that. Other items tend to vary and I buy different things each time. [Female, 20-29, DE, Asda] I tend to buy the same things every week, particularly since it’s what my children like. So I use the favourites to help me quickly do this. [Female, 30-39, DE, Tesco] It just doesn’t occur to me to use the favourites, because I shop online only once a month and every time what I need is different. [Male, 20-29, DE, Asda]
- 4. 0 10 20 30 40 50 60 70 80 A feature that allows you to type in the barcode from your last supermarket shop receipt which then automatically populates your favourites The option to enter your supermarket loyalty card details and have your typical in-store purchases added to your favourites A favourites list that allows you to quickly re- order the same items every week %
- 5. It [favourites] reminds of the things I need to ‘break the back of the shop [Female, 30-39, AB, FT, Tesco] I use the favourites as a prompt but then I shop the website for offers and alternatives before deciding whether I want to buy the usual or not. [Female, 50-59, C2, PT, Asda] I wouldn’t rely on it completely [‘my usuals’] though because I might miss something. [Female, 20-39, C1, Sainsburys] I always start with my favourites, and shop the fresh grocery items mainly, but then I get bored and think ‘oh, I better stick to my [written] list and not go off-piste. [Female, 30-39, C1, FT, Tesco] For me the last order feature is about helping me shortcut and save time – rather than being about ordering the same list every time. [Female, 40-49, B, FT, Ocado]
- 7. They add things to my favourites list that aren’t things I’ve bought before. I don’t know where they get the idea I might like them from, and it takes away the whole convenient thing about the favourites list – it should be just that, my favourites! [Female, 50-59, C2, PT, Asda] I find the favourites list too long and full of things that aren’t actually my favourites, so it becomes a hassle. [Female, 50-59, C2, PT, Asda]