The document summarizes the features of a North Face backpack, including large mesh pockets, a main compartment, laminated back panel, side water bottle pockets, and a front compartment organizer. It then discusses the target market for the backpack as outdoor sports enthusiasts and students ages 17-25, positioning the backpack as providing security, relaxation, and confidence during expeditions due to an innovative back panel and GORE-TEX waterproof fabric. It also mentions a North Face backpack with wheels and store coupons for additional savings when purchasing at Dick's Sporting Goods.

2. Large mesh pockets Main compartment with universal padded sleeve and hydration port Laminated back panel with breathable mesh Small mesh pocket on shoulder strap Tuck-away hipbelt Small stash pocket with water-resistant zip on front Front compartment with organizer Dual mesh, side water bottle pockets with reinforcement Reflective hits Feature 1: “BackSaver” bottom panel Benefit 1: Feeling Pampered, luxurious, comfortable and healthy Feature 2: GORE-TEX® waterproof fabric Benefit 2: Feeling safe and protected, confident and assured.

3. Who is our Target Market? Target: Male/Female Outdoor sports enthusiasts, Students with average income Primary: 17-25 (17-19) Parents are mostly the buying decision makers Secondary: 26-34 Position: … To Men and Women ages 17-25, The North Face backpack is a piece of equipment/luggage that will make you feel secure, relaxed and confident when on that expedition because our backpacks are equipped with an innovative “backsaver” bottom panel and GORE-TEX waterproof fabric. You can rely on us.

5. The North Face Backpackers Backpack with wheels! Able to roll or carry it making it easier for everyone

6. Cross-promotion

7. Step through that door and Explore

8. Store Coupons Receive 5% of any Northface backpack when you buy it at Dick’s sporting goods. Sign up for a Dick’s sporting goods credit card and sign up for Northface promotional emails and receive 10% of any Northface backpack .