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Tnf trend brief
The document provides information on various North Face products for hiking including the Leonidas jacket and FootPower hiking boot. The Leonidas jacket features a waterproof and breathable HyVent material with fully taped seams. The FootPower boot generates power from footsteps to charge devices using a linked app. The document also discusses North Face branding, packaging, competitions, target markets, and distribution.
Tnf trend brief
- 1. The North Face TrendBrief S/S 2015 - Hiking
- 2. FootPower Hiking Boot LeonidasJacket Products
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- 4. Leonidas Jacket The mostversatile hard-shell jacket. Four-way stretch HyVent® 2L provides durable, multi-layer waterproofing that remains breathable and comfortable during stages of intense climbing. Constructed with leak-proof fully taped seams to keep moisture from seeping in during prolonged exposure to wet conditions. Fully adjustable, helmet- compatible hood has a laminated brim for additional coverage. Cuffs adjust with non-abrasive molded tabs.
- 5. ●Harnesses kinetic energywhen you walk ●Produces enough power to charge any small device such as cameras, and cellphones ●App links to Bluetooth via wifi to show you your position, altitude, pace, and energy ● Automatically updates with your stats and geographical location ● Share journals and photos via social media ● Send an emergency S.O.S. Signal. Offers a sense of security and safety to the explorer The GPS can be used as a safety device for Women, Children, and even those with Alzheimer's. FootPower Hiking Boot
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- 9. Packaging CDA redesigned theentire global packaging system for The North Face, to demonstrate the company's efforts towards greater environmental sustainability as well as to communicate its technological leadership in the outdoor industry. The redesigned system now incorporates materials with 100% post-consumer waste, and prints with environmentally-friendly inks.
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- 11. Branding • North facerace event • The North face 100 Running Camps
- 12. Never Stop Exploring-Speaker Series Top athletes from The North Face® share tales of adventure and extreme endurance in a live speaker series. The North Face Never Stop Exploring Speaker Series is bringing a handful of highly accomplished outdoor adventurers to various towns across the U.S.
- 14. Branding- foldable poster Describeswhat the customer's five senses will experience as they enter a North Face retail store.
- 15. App for cellphone Full access to The North Face® gear, expedition videos, barcode and QR scanner, product reviews, and GPS store locator – when and where it’s convenient for you.
- 16. Challenge yourself torun, climb and hike more, track your performances and get on the leaderboard. In the spirit of Never Stop Exploring, you can discover new limits and share every moment with your friends.
- 17. Target Market Athletes, Hikers,Backpackers, Mountaineers, cyclists, ect. Sports minded people- wannabe athletes and/or those who like the "fit" image College students ages 18-30 Lead Active lifestyles ages 30-55 Active Families/children Gadget Man -affluent male who must have the latest technological gadget" Retired/Older
- 18. Competition- Smart Shoes ZAPPSGlobal.- "Survivor" hiking boot Electricity-generating, satellite-based locator system, high-intensity strobe light, sound beacons, frost bite toe warmers and an electronic fire-starter. Uses a sensor, a microprocessor and a motorized cable system to automatically adjust the shoes' cushioning. The sensor under the heel measures compression and decides whether the shoe is too soft or firm. Battery-powered. Adidas “One” Re-chargeable and fits nearly any shoe size. Real-time syncing between GPS SmartSoles and tracking portal. Smartphone Compatible. Detailed reporting, shows past location/activity history.GTX
- 19. Competition- Waterproof Jacket NeoShell BounderJacket NeoShell™ technology from Polartec® brings breakthrough performance to backpackers, backcountry skiers and other adventurers. NeoShell blocks wind and water like a hard shell, but is also breathable, stretchy, soft and quiet, like a soft shell. Dry.Q™ Combines the abrasion resistant Dry.Q™ Elite waterproof, breathable technology with the dry wicking performance of Dry. Q™ EVAP to banish moisture while taking a beating. Hyaction™ Jacket Gore-Tex This is one of the most versatile waterproof shells on the market. Its clean design, ergonomic fit and top quality finish make it an exceptional choice for any mountain sport. Beta AR GTX Pro Jacket
- 20. Distribution There are approximately36 retail locations in the united states and dozens more worldwide. Some of The North Face's Authorized retailers include:
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